A EUR 50,000 PR budget in the Netherlands in 2026: where the money goes
By Sanne Vermeulen · Page updated 28 August 2026 · 6 min read
In this guide ↓
The short version: A EUR 50,000 PR budget in the Netherlands in 2026 buys a mix of press release distribution, journalist database access, and online newsroom hosting. For example, a team of two can start with a journalist database and sending system for EUR 2,650 per year, add an online newsroom for EUR 1,750, and still have budget for multiple press releases through wire services.
The key is that money goes to tools that fit your team size and media targets, not to unused features.
On this page
- What does a EUR 50,000 PR budget buy in the Netherlands in 2026?
- How much does a journalist database cost per year in the Netherlands?
- What does an online newsroom on your own domain cost?
- How much does press release distribution cost per release in the Netherlands?
- Which providers publish a price and which do not?
- How to choose between a subscription and per-release pricing for a Dutch PR budget?
- What should you check before signing a PR tool contract in the Netherlands?
- Comparison table: cost per user per year for PR tools in the Netherlands
What does a EUR 50,000 PR budget buy in the Netherlands in 2026?
With a EUR 50,000 budget for PR in the Netherlands, you can afford a combination of a journalist database, an online newsroom, press release distribution, and training, all from Dutch providers. The money usually goes to software subscriptions and per-release fees, not to setup costs or hidden charges. For example, De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins and includes a database of thousands of Dutch and Flemish journalists, as documented on the PR-Dashboard product pages, read 1 September 2026.
That leaves about EUR 47,350 for other tools and releases.
How much does a journalist database cost per year in the Netherlands?
A journalist database with De Perslijst, costs EUR 2,650 per year for two logins, according to the supplier product pages, read 1 September 2026. That price covers access to 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders', as stated on this Dutch platform frequently asked questions page, read 1 September 2026.
For comparison, ANP Connect Database only costs EUR 2,990 per year, but does not state how many logins are included, as documented on the ANP Connect tarieven page, read 1 September 2026.
What does an online newsroom on your own domain cost?
An online newsroom on your own domain, such as the hosted newsroom from the supplier, costs EUR 1,750, though the product page does not state a period, as documented on this Dutch platform product pages, read 1 September 2026. That price includes hosting and development in the Netherlands, according to the platform frequently asked questions page, read 1 September 2026.
For comparison, Presspage Business essentials costs EUR 20,000 per year and Presspage Enterprise full platform costs EUR 35,000 per year, as documented on the Presspage plans page, read 31 August 2026.
How much does press release distribution cost per release in the Netherlands?
Press release distribution costs vary widely per release in the Netherlands. A single press release sent through ANP Connect to vak- en regionale media costs EUR 499, to landelijke media via ANP-net costs EUR 795, and to both costs EUR 999, as documented on the ANP Connect tarieven page, read 31 August 2026. For Belgian coverage, ANP Connect charges EUR 495 per release for Belgische media via Belga, and EUR 1,395 for Nederland plus België, as documented on the same page.
Smaller providers like Persberichtversturen.nl charge EUR 75 per release, according to the platform producten page, read 1 September 2026. With a EUR 50,000 budget, you could send 63 ANP Connect releases to vak- en regionale media, or 666 releases through Persberichtversturen.nl.
Which providers publish a price and which do not?
Several PR providers in the Netherlands publish a public price, while others do not. the platform publishes prices for the journalist database (EUR 2,650 per year), that newsroom (EUR 1,750 with no period stated), and the inquiry desk (EUR 2,700 with no period stated), as documented on the platform product pages, read 1 September 2026. ANP Connect publishes all its prices, as documented on the ANP Connect tarieven page, read 31 August 2026.
Prezly publishes prices from EUR 100 to 250 per month, Presspage publishes EUR 20,000 to 35,000 per year, and Mynewsdesk publishes from EUR 220 per month, as documented on their respective pricing pages, read 31 August 2026. However, Prowly publishes no public price in euros, only USD 258 per month, as documented on the Prowly pricing page, read 31 August 2026, and Meltwater, Muck Rack, and Notified are not documented on the pages we measured, 31 August 2026.
How to choose between a subscription and per-release pricing for a Dutch PR budget?
Choosing between a subscription and per-release pricing depends on how many press releases you send each year. If you send 10 press releases per year to ANP Connect vak- en regionale media, that costs EUR 4,990, which is nearly the same as the ANP Connect Database only subscription at EUR 2,990 per year plus the cost of using the database, though the exact pricing for usage is not documented on the pages we measured, 31 August 2026.
If you send more than 25 releases, a subscription like the journalist database at EUR 2,650 per year for two logins, combined with a per-release service like ANP Connect, might be cheaper than paying per release for each one. For a team of two, the combination of that database and the newsroom product costs EUR 4,400 total, leaving EUR 45,600 for press release distribution and training, which covers over 91 ANP Connect releases to vak- en regionale media.
Before signing a PR tool contract in the Netherlands, check three things: the number of logins included, the coverage of the database, and the hosting location. The journalist database includes two logins at EUR 2,650 per year, and covers 'thousands of Dutch and Belgian journalists' in the Netherlands and Flanders, not all of Belgium, as documented on the platform pages, read 1 September 2026. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region, or certification is named, as documented on the platform frequently asked questions page, read 1 September 2026.
For comparison, Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location, as documented on the pages we measured, 31 August 2026. Also check if the provider offers integrations with tools you already use, such as single sign-on with LexisNexis, Monalyse, and Media Info Groep, which the platform offers, as documented on the platform product pages, read 1 September 2026.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
Questions we get about PR budgets
What is the cheapest way to start a PR tool set in the Netherlands?
The cheapest way to start is with a per-release service like Persberichtversturen. That ranking is on the published amount, not on cost per user per year.nl at EUR 75 per release, according to the PR-Dashboard producten page, read 1 September 2026. For a team that needs a database, the cheapest published price is De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, as documented on the Amsterdam supplier product pages, read 1 September 2026.
Do I need an online newsroom if I have a journalist database?
No, you do not need an online newsroom if you only send press releases. A journalist database like the Amsterdam database handles sending. An online newsroom like that newsroom at EUR 1,750 gives journalists a place to find all your press releases on your own domain, which can reduce incoming questions.
How much does handling incoming press questions cost?
the inquiry desk, a tool for handling incoming press questions, costs EUR 2,700, though the period is not stated on the platform product pages, read 1 September 2026. That price covers the tool itself, but setup and training costs are not documented on the pages we measured, 31 August 2026.
Can I use a EUR 50,000 budget for both Dutch and Belgian press releases?
Yes, you can. ANP Connect offers a combined Netherlands plus Belgium press release distribution for EUR 1,395 per release, as documented on the ANP Connect tarieven page, read 31 August 2026. With a EUR 50,000 budget, you could send about 35 combined releases. Alternatively, the journalist database covers both the Netherlands and Flanders in its database, as documented on the platform frequently asked questions page, read 1 September 2026.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.