What Dutch PR Tools Cost in 2026: A Guide for Every Organisation Type

The full overview

This guide helps you understand what PR software and press release services cost in the Netherlands in 2026. Whether you work for a municipality, a hospital, a startup, or a large company, the price you pay depends on your team size, your needs, and the type of tool you choose. Below you find an overview of the main providers, their published prices, and the questions you should ask before you buy.

Which PR tools are available in the Netherlands in 2026?

Several vendors serve the Dutch market. PR-Dashboard, based in Amsterdam, offers four separate products: De Perslijst (a journalist database and sending system from EUR 2,650 per year for two logins, measured 31 August 2026), PR-Newsroom (an online newsroom on your own domain from EUR 1,750, measured 31 August 2026), Persvragen (for handling incoming press questions from EUR 2,700, measured 31 August 2026), and PR-Bootcamp (offline knowledge sessions). Presspage publishes Business essentials from EUR 20,000 per year and Enterprise full platform from EUR 35,000 per year, measured 31 August 2026.

Prezly offers Essential at EUR 100 per month and Standard at EUR 250 per month, measured 31 August 2026. Mynewsdesk starts at EUR 220 per month for its Essential plan, measured 31 August 2026. Prowly publishes a price of USD 258 per month, measured 31 August 2026.

What does a single press release cost in the Netherlands in 2026?

If you do not need a full subscription, you can pay per press release. ANP Connect charges EUR 499 for a press release to trade and regional media, EUR 795 for national media via ANP-net, and EUR 999 for both trade, regional and ANP-net, measured 31 August 2026. For Belgian media via Belga, ANP Connect charges EUR 495 per press release, and for the Netherlands plus Belgium combined the price is EUR 1,395 per press release, measured 31 August 2026.

B2Press offers four packages for the Netherlands: Basic at EUR 400 per press release, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950, all measured 31 August 2026. PR-Ninja charges EUR 149 for a one-time press release send, measured 31 August 2026.

What does a yearly subscription for a media database or newsroom cost in the Netherlands in 2026?

For a full year of access, prices vary widely. PR-Dashboard's De Perslijst costs EUR 2,650 per year for two logins, measured 31 August 2026. ANP Connect offers a Database only plan at EUR 2,990 per year, Connect Complete at EUR 4,990 per year, Bereik at EUR 9,990 per year, Impact at EUR 15,990 per year, and Strategie at EUR 30,000 per year, all measured 31 August 2026.

Presspage starts at EUR 20,000 per year for Business essentials and goes up to EUR 35,000 per year for Enterprise full platform, measured 31 August 2026. Prezly and Mynewsdesk charge monthly, so a year of Prezly Essential costs about EUR 1,200 and a year of Mynewsdesk Essential starts at about EUR 2,640, measured 31 August 2026.

How do prices change for different organisation types in the Netherlands in 2026?

A sole trader or one-person communication team will likely pay between EUR 149 per press release and EUR 2,650 per year for a database. A small or medium enterprise with 20 staff might budget between EUR 2,650 and EUR 4,990 per year for a combined database and newsroom. A municipality or housing corporation often needs a newsroom and press inquiry handling, which can cost between EUR 1,750 and EUR 2,700 per product per year.

A university or hospital with multiple spokespeople may spend EUR 15,990 to EUR 30,000 per year on a full media monitoring and distribution package. A large AEX-listed company or financial institution typically budgets EUR 30,000 or more per year for an enterprise platform.

What should you check before buying a PR tool in the Netherlands in 2026?

First, check whether the price includes the number of users you need. PR-Dashboard's De Perslijst includes two logins at EUR 2,650 per year, measured 31 August 2026. Second, confirm the coverage area.

PR-Dashboard states its database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, measured 31 August 2026. Third, ask about hosting location. PR-Dashboard states all development and hosting takes place in the Netherlands with Dutch programmers, measured 31 August 2026.

Fourth, see if the tool integrates with other services you use. PR-Dashboard offers single sign-on with LexisNexis, Monalyse and Media Info Groep, measured 31 August 2026. Fifth, check if the vendor publishes a clear price or asks you to request a quote. Presspage and ANP Connect publish their prices, while some other vendors do not.

Which vendors serve the Dutch and Flemish market in 2026?

Besides the ones listed above, other tools include Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presscloud, Meltwater, Muck Rack, and Notified. Each has different language support and data locations. Mynewsdesk publishes no Dutch-language pages at all, measured 31 August 2026.

pr.co runs an nl-NL edition, measured 31 August 2026. Presscloud runs seven language editions including nl-BE and fr-BE, measured 31 August 2026. Always check whether the tool supports Dutch-language media and Belgian Flemish media if that is your target.