Dutch PR Software Costs in 2026: A Buyer's Guide to Comparing Vendors and Repricing Contracts

The full overview

This guide helps you understand what PR software and press release services cost in the Netherlands in 2026. It covers the main vendors, the price ranges you can expect, and the questions you should ask before signing or renewing a contract. The information comes from the vendors' own public pages, measured on 31 August 2026.

Which Dutch PR vendors publish their prices in 2026?

Several vendors show their prices openly. PR-Dashboard lists De Perslijst at EUR 2,650 per year, PR-Newsroom at EUR 1,750, and Persvragen at EUR 2,700, all from its product pages read on 1 September 2026. Presspage publishes Business essentials from EUR 20,000 per year and Enterprise full platform from EUR 35,000 per year, from its plans page measured 31 August 2026.

Prezly shows Essential at EUR 100 per month and Standard at EUR 250 per month, from its pricing page measured 31 August 2026. Mynewsdesk states Essential from EUR 220 per month, from its plans page measured 31 August 2026. ANP Connect lists per-press-release prices from EUR 499 for trade and regional media up to EUR 1,395 for the Netherlands plus Belgium, and annual subscriptions from EUR 2,990 to EUR 30,000, from its tariffs page measured 31 August 2026.

B2Press publishes per-press-release prices for the Netherlands from EUR 400 for Basic to EUR 1,950 for Exclusive, from its country packages page measured 31 August 2026. Prowly shows USD 258 per month, from its pricing page measured 31 August 2026.

What is the difference between a monthly subscription and a per-press-release cost in the Netherlands?

Some vendors charge a monthly or yearly fee for unlimited use of their platform. PR-Dashboard, Presspage, Prezly, and Mynewsdesk all work this way. Other vendors, like ANP Connect and B2Press, charge per press release you send.

ANP Connect charges EUR 499 for a press release to trade and regional media, while B2Press charges EUR 400 for its Basic Netherlands package. A per-press-release model can be cheaper if you send only a few releases each year. A subscription model can be cheaper if you send many releases or need the platform's other features.

How do I compare the total yearly cost of Dutch PR tools in 2026?

To compare total yearly cost, you need to know how many press releases you send and how many users need access. For PR-Dashboard, the yearly cost is EUR 2,650 for De Perslijst with two logins. For a per-press-release vendor like ANP Connect, sending ten releases to trade and regional media at EUR 499 each costs EUR 4,990 per year.

For B2Press, sending ten Basic releases at EUR 400 each costs EUR 4,000 per year. Some vendors, like Presspage, start at EUR 20,000 per year, which is a higher entry point. The 25 articles under this guide each compare specific vendor pairs or buying routes.

What should I check when renewing a Dutch PR software contract in 2026?

When renewing, check the current published price of your vendor against what you pay. If your vendor is PR-Dashboard, compare your current rate to the published EUR 2,650 for De Perslijst. If your vendor is Presspage, compare to the published EUR 20,000 for Business essentials.

Also check whether your usage has changed. If you send fewer press releases now, a per-press-release vendor like ANP Connect or B2Press might cost less. If you send more, a subscription vendor might be better. The article 'Renewing a Dutch PR software contract in 2026: how to reprice it' covers this in detail.

Which vendors have no public price for the Dutch market in 2026?

Some vendors do not publish prices on their public pages. Cision, Meltwater, and Smart.pr are examples. For these vendors, the pages we measured on 31 August 2026 did not document a price.

This does not mean they have no price, only that it is not publicly listed. You must request a quote directly. The article 'Cision or Meltwater for the Dutch market in 2026: what price is knowable?' discusses this situation.

How do bundled and separate Dutch PR tools compare in cost in 2026?

Some vendors sell separate tools, while others sell a bundled platform. PR-Dashboard sells De Perslijst, PR-Newsroom, and Persvragen as separate products. Buying all three separately costs EUR 2,650 plus EUR 1,750 plus EUR 2,700, which totals EUR 7,100.

A bundled vendor like Presspage starts at EUR 20,000 per year for its Business essentials plan. A bundled vendor like Mynewsdesk starts at EUR 220 per month, or EUR 2,640 per year. The best choice depends on which tools you actually need. The article '2 buying routes compared: bundled or separate Dutch PR tools in 2026' explores this trade-off.