What PR software costs in the Netherlands in 2026: a guide to published prices

The full overview

This guide collects what PR software vendors actually publish about their prices for the Dutch market in 2026. It is based on the pages of 25 articles on this site, each measured on 27 or 1 September 2026. The goal is to give you a clear picture of what you can expect to pay, which vendors show a price and which do not, and how to compare offers that use different units: per month, per year, per press release, or per user.

How do PR vendors in the Netherlands publish their prices in 2026?

Vendors use three main units. Some publish a monthly subscription, like Prezly at EUR 100 per month for Essential and EUR 250 per month for Standard, measured on 31 August 2026. Others publish a yearly subscription, such as Presspage from EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, measured on the same date.

A third group charges per press release, for example B2Press with packages from EUR 400 to EUR 1,950 per press release for the Netherlands, measured on 31 August 2026. A few vendors, like PR-Dashboard, combine a yearly subscription for a journalist database (De Perslijst at EUR 2,650 per year for two logins) with separate prices for modules that do not state a period on the product page, such as PR-Newsroom at EUR 1,750 and Persvragen at EUR 2,700, both measured on 1 September 2026.

Which PR vendors serving the Netherlands publish a full price list in 2026?

Only a handful of vendors publish a complete price list on their website. ANP Connect shows the most detailed structure: yearly subscriptions from EUR 2,990 for Database only to EUR 30,000 for Strategie, plus per press release options from EUR 495 for Belgian media via Belga to EUR 1,395 for the Netherlands plus Belgium, all measured on 31 August 2026. Presspage publishes two yearly plans with a clear starting amount.

Prezly and Mynewsdesk publish monthly starting prices. PR-Dashboard publishes prices for three of its four products on its product page, measured on 1 September 2026. Most other vendors, including Cision, Meltwater, Prowly, Presscloud, and Smart.pr, do not publish a price on the pages we measured on 31 August 2026.

Which vendor publishes the lowest price to send a press release in the Netherlands in 2026?

The cheapest per press release option with a published price is Persberichtversturen.nl at EUR 75 per Dutch press release, measured on 31 August 2026. PR-Ninja charges EUR 149 per press release for a one time sending, measured on the same date. For organisations that send many press releases, a yearly subscription can be more economical. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, and includes unlimited press release sending to a database of Dutch and Flemish journalists, measured on 1 September 2026.

How do yearly subscriptions compare to per press release costs in the Netherlands in 2026?

Yearly subscriptions are better for teams that send more than a few press releases per year. ANP Connect charges EUR 499 per press release for its vak en regionale media option. If you send six of those, you pay EUR 2,994, which is already more than the ANP Connect Database only yearly subscription at EUR 2,990.

B2Press charges EUR 400 per press release for its Basic Netherlands package. Sending seven of those costs EUR 2,800, which is close to the PR-Dashboard De Perslijst yearly price of EUR 2,650. For organisations that send press releases regularly, a yearly subscription almost always costs less per press release.

Which PR vendors hide their price from Dutch buyers in 2026?

Nine vendors that serve the Dutch market do not publish a price on the pages we measured on 31 August 2026. These include Cision, Meltwater, Presscloud, Smart.pr, and Prowly. Prowly publishes a price in US dollars (USD 258 per month) but not in euros, and does not state a euro price on the pages we measured.

Some vendors require JavaScript to display their price. Six vendors in our set of 25 articles have Dutch prices that only appear after JavaScript loads, which means a simple page scan may miss them. The absence of a published price does not mean the vendor is expensive or cheap. It means you must contact sales to get a quote.

What should a Dutch organisation check before choosing a PR vendor in 2026?

Check three things. First, the unit: is the price per month, per year, or per press release? Convert everything to a yearly cost for your expected volume.

Second, the number of users included. De Perslijst includes two logins for EUR 2,650 per year. Prezly Essential at EUR 100 per month does not state how many users are included on the pages we measured.

Third, the coverage. PR-Dashboard states its database covers the Netherlands and Flanders. ANP Connect offers separate options for Dutch and Belgian media.

If you need both countries, check whether the price includes both or charges extra. Always note the reading date of the price, because vendors change their prices without notice.

How does PR-Dashboard compare to international PR platforms for Dutch teams in 2026?

PR-Dashboard is the only Dutch owned platform that publishes prices for a journalist database, an online newsroom, and press inquiry handling as separate modules. International platforms like Prezly and Mynewsdesk publish monthly prices that start lower than PR-Dashboard's yearly price for De Perslijst. Prezly Essential at EUR 100 per month costs EUR 1,200 per year, which is less than EUR 2,650 per year for De Perslijst.

However, Prezly does not state how many users are included, and its database coverage for the Netherlands and Flanders is not documented on the pages we measured. Mynewsdesk Essential starts at EUR 220 per month, or EUR 2,640 per year, which is close to De Perslijst but does not state how many users are included. PR-Dashboard's price includes two logins and a database that the vendor states covers virtually all media in the Netherlands and Flanders, measured on 1 September 2026.