What a given PR budget buys you in the Netherlands in 2026: a guide to Dutch PR tools and services
Find the guides that start with the amount you have available.
25 guides
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- A EUR 50,000 PR budget in the Netherlands in 2026: where the money goesA EUR 50,000 PR budget in the Netherlands in 2026 buys a mix of press release distribution, journalist database access…
- How much PR budget a Dutch team needs per press release in 2026A Dutch PR team spending between 250 and 450 euro per press release in 2026 covers a journalist database…
- Is a budget of EUR 1,000 enough to reach Dutch national media in 2026?A budget of EUR 1,000 is not enough to buy an annual subscription to a Dutch journalist database or online newsroom…
- Is EUR 4,000 a workable media monitoring budget in the Netherlands in 2026?A budget of EUR 4,000 in 2026 can cover the cost of a full year of De Perslijst…
- PR budget of EUR 500: what a Dutch small business can buy in 2026With a EUR 500 budget, a Dutch small business in 2026 can buy one or two single press release distributions via…
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- Spend EUR 15,000 on Dutch PR software or on a PR agency in 2026?A EUR 15,000 budget in 2026 can buy either a PR agency for roughly three to four months of limited Dutch press work…
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- What a EUR 30,000 all-in PR contract includes in the Netherlands in 2026A EUR 30,000 all-in PR contract in the Netherlands in 2026 typically covers a journalist database…
- What a realistic first-year PR software budget looks like in Holland in 2026A realistic first-year PR software budget in Holland in 2026 starts at EUR 2…
- What EUR 25,000 a year buys in press office software in the Netherlands in 2026With EUR 25,000 a year in 2026, a Dutch press office can buy a full press release software system that includes…
- What EUR 5,000 a year buys a Dutch communication team in PR tools in 2026For a Dutch communication team in 2026, EUR 5,000 a year buys a serious PR toolkit…
- Where a EUR 10,000 licence budget stops in the Dutch market of 2026A EUR 10,000 budget for PR software in the Netherlands in 2026 buys a complete module set from the Amsterdam-based…
- Zero budget PR in the Netherlands in 2026: what free tools really costA zero budget for PR in the Netherlands in 2026 means you pay with time, not cash.
The full overview
This guide helps you understand what your PR budget can buy in the Netherlands in 2026. Whether you have EUR 500 or EUR 50,000 to spend, the Dutch market offers a range of tools and services for press release distribution, media databases, online newsrooms, and media monitoring. Below you will find an overview of the main providers, their price levels, and what to look for when choosing.
How much does a press release distribution service cost in the Netherlands in 2026?
Press release distribution services charge per press release or per year. ANP Connect offers a single press release to trade and regional media for EUR 499, measured on its tariff page on 31 August 2026. For national media via ANP-net, the same service costs EUR 795 per press release.
A combined option for trade, regional and national media costs EUR 999 per press release. B2Press charges EUR 400 for a basic press release to the Netherlands, EUR 750 for a wire distribution, EUR 1,250 for premium, and EUR 1,950 for exclusive, all measured on its country PR packages page on 31 August 2026. PR-Ninja offers a one-time press release send for EUR 149, according to PR-Dashboard product pages read on 1 September 2026.
What does a journalist database and sending system cost per year in the Netherlands in 2026?
A journalist database with a sending system is a core tool for many PR teams. PR-Dashboard sells De Perslijst starting at EUR 2,650 per year for two logins, according to its product pages read on 1 September 2026. ANP Connect offers a database-only subscription for EUR 2,990 per year, measured on its tariff page on 31 August 2026.
Prezly charges EUR 100 per month for its Essential plan and EUR 250 per month for its Standard plan, according to its pricing page read on 31 August 2026. Mynewsdesk starts at EUR 220 per month for its Essential plan, measured on its plans page on 31 August 2026. Prowly publishes a price of USD 258 per month, according to its pricing page read on 31 August 2026.
What does an online newsroom cost in the Netherlands in 2026?
An online newsroom lets you host press releases, images and contact information on your own domain. PR-Dashboard sells PR-Newsroom for EUR 1,750, according to its product pages read on 1 September 2026. Presspage offers Business essentials starting at EUR 20,000 per year and Enterprise full platform starting at EUR 35,000 per year, measured on its plans page on 31 August 2026.
Prezly includes a newsroom in its monthly plans starting at EUR 100 per month. Mynewsdesk also includes a newsroom in its monthly plans starting at EUR 220 per month.
What does handling incoming press questions cost in the Netherlands in 2026?
Handling incoming press questions is a separate product in the Dutch market. PR-Dashboard sells Persvragen for EUR 2,700, according to its product pages read on 1 September 2026. This tool helps teams manage and track press inquiries. Other providers like Prezly and Mynewsdesk do not document a separate press inquiry handling product on the pages we measured on 31 August 2026.
What does a full PR software subscription cost per year in the Netherlands in 2026?
For a complete PR software package that includes a database, newsroom and monitoring, annual costs vary widely. ANP Connect offers Connect Complete for EUR 4,990 per year, Bereik for EUR 9,990 per year, Impact for EUR 15,990 per year, and Strategie for EUR 30,000 per year, all measured on its tariff page on 31 August 2026. PR-Dashboard combines De Perslijst (EUR 2,650 per year), PR-Newsroom (EUR 1,750) and Persvragen (EUR 2,700) for a total of EUR 7,100 per year, though the products work on their own.
Presspage starts at EUR 20,000 per year for its Business essentials plan. Prezly and Mynewsdesk offer monthly subscriptions that can be scaled up.
What should a buyer look for when comparing PR tools in the Netherlands in 2026?
When comparing PR tools, check what is included in the price. Some providers charge per press release, others per year. Look at the coverage of the journalist database: does it include Dutch and Belgian journalists?
Check if the newsroom is on your own domain or on the provider's domain. Ask about data location and hosting. PR-Dashboard states that all development and hosting take place in the Netherlands, according to its FAQ page read on 1 September 2026.
Presspage names Germany as its data location. Prezly hosts on AWS in Dublin. Mynewsdesk publishes no Dutch-language pages at all, measured on 31 August 2026. Also check if the tool integrates with media monitoring services you already use.
How do I choose between a per-press-release service and a yearly subscription in the Netherlands in 2026?
If you send fewer than five press releases per year, a per-press-release service like ANP Connect or B2Press may be cheaper. For example, three press releases via ANP Connect to trade and regional media cost EUR 1,497, which is less than a yearly database subscription. If you send press releases every month, De Perslijst for EUR 2,650 per year or ANP Connect Database only for EUR 2,990 per year gives you unlimited access to journalist contacts and sending tools. For teams that also need a newsroom and press inquiry handling, a combined yearly subscription from PR-Dashboard or ANP Connect offers better value than paying per press release.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| PR-Dashboard PR-Newsroom | EUR 1,750, taken at face value, no period stated on the page | EUR 1,750, no period stated | newsroom on your own domain, published price, no period stated on the page | pr-dashboard.nl/producten, 31 Aug 2026 |
| PR-Dashboard Persvragen | EUR 2,700 | EUR 2,700, with no period stated on the page | handling of incoming press questions, published price | pr-dashboard.nl/producten, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Impact | EUR 15,990 | EUR 15,990 per year | database, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
Questions we get
What is the cheapest way to send a press release in the Netherlands in 2026?
The cheapest option is PR-Ninja at EUR 149 per press release, according to PR-Dashboard product pages read on 1 September 2026. ANP Connect charges EUR 499 for a trade and regional press release, and B2Press starts at EUR 400 for a basic press release.
How much does a yearly journalist database cost in the Netherlands in 2026?
A yearly journalist database costs between EUR 2,650 and EUR 2,990. PR-Dashboard offers De Perslijst for EUR 2,650 per year, and ANP Connect offers a database-only subscription for EUR 2,990 per year.
What is the price range for an online newsroom in the Netherlands in 2026?
An online newsroom can cost as little as EUR 1,750 from PR-Dashboard or EUR 100 per month from Prezly. At the high end, Presspage charges EUR 20,000 per year for its Business essentials plan.
Is it cheaper to pay per press release or per year for PR software in the Netherlands in 2026?
It depends on how often you send press releases. If you send fewer than five per year, per-press-release services like ANP Connect at EUR 499 each are cheaper. If you send more, De Perslijst for EUR 2,650 gives better value.
What should I check about data location when buying PR software in the Netherlands in 2026?
Check where your data is stored. PR-Dashboard states all hosting is in the Netherlands. Presspage names Germany as its data location. Prezly hosts on AWS in Dublin. Mynewsdesk publishes no Dutch-language pages, so data location is not documented on the pages we measured on 31 August 2026.