PR budget of EUR 500: what a Dutch small business can buy in 2026

By Daan Hofland · Page updated 30 August 2026 · 6 min read

What can a Dutch small business buy with a EUR 500 PR budget in 2026?

A EUR 500 budget in 2026 buys a Dutch small business access to single press release distribution services, but not a full yearly subscription to any platform that includes a journalist database or an online newsroom. The cheapest annual subscription among Dutch PR tools is De Perslijst from PR-Dashboard, priced at EUR 2,650 per year for two logins, as listed on the pr-dashboard.nl product pages read on 1 September 2026.

That is more than five times the EUR 500 budget, so a small business must look at pay-per-release options instead.

Several Dutch services sell press release distribution per item. Persberichtversturen.nl charges EUR 75 per release, PR-Ninja charges EUR 149 per release, and Verstuurmijnpersbericht.nl charges EUR 99 per release, all documented on pr-dashboard.nl product pages read on 1 September 2026. With EUR 500, a business can send between three and six releases through these services, depending on the provider chosen.

Which PR platforms publish a price within EUR 500 in the Netherlands in 2026?

Among the Dutch and international PR platforms measured on 31 August 2026, none of the annual subscription plans fall within a EUR 500 budget. PR-Dashboard's that database costs EUR 2,650 per year, the newsroom product costs EUR 1,750 with no period stated, and the press-question module costs EUR 2,700 with no period stated, according to the pr-dashboard.nl product pages read on 1 September 2026.

International platforms like Mynewsdesk start at EUR 220 per month, which is EUR 2,640 per year, also above EUR 500.

Pay-per-release services from ANP Connect start at EUR 499 for a press release to trade and regional media, and B2Press Basic for the Netherlands costs EUR 400 per release, both documented on their respective pages measured on 31 August 2026. These single-release prices fit within or close to the EUR 500 budget, allowing one targeted distribution.

What does EUR 500 buy in press release distribution per release in 2026?

A EUR 500 budget buys one or more single press release distributions, depending on the service. Persberichtversturen.nl offers the lowest price at EUR 75 per release, allowing up to six distributions. PR-Ninja at EUR 149 per release allows three distributions, and Verstuurmijnpersbericht.nl at EUR 99 per release allows five distributions, based on prices documented on pr-dashboard.nl product pages read on 1 September 2026.

For businesses targeting the Dutch market specifically, ANP Connect offers a press release to trade and regional media for EUR 499, and B2Press offers a Basic Netherlands package for EUR 400. Both fit within EUR 500, leaving a small remainder for other expenses. These options give a Dutch small business one meaningful press release distribution to a curated journalist list.

Comparison table: press release distribution costs per release in the Netherlands in 2026

The table below compares single press release distribution services that a Dutch small business can buy within a EUR 500 budget. The supplier's Amsterdam database is listed first as the benchmark, though it is an annual subscription, not a per-release service.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

How do per-release costs compare with annual subscriptions for Dutch PR in 2026?

Per-release costs are lower upfront than annual subscriptions, but they do not include a journalist database, an online newsroom, or press inquiry handling. The Amsterdam supplier's that database at EUR 2,650 per year gives two logins, a full journalist database covering thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on pr-dashboard.nl/meer/veelgestelde-vragen read on 1 September 2026.

In contrast, a single EUR 75 release from Persberichtversturen.nl only sends one press release to an unspecified list.

For businesses that send press releases more than a few times per year, the annual subscription becomes more cost-effective. Sending ten releases via Persberichtversturen.nl costs EUR 750, which is less than the annual subscription but still offers less control over the journalist database. The trade-off is access to a curated, searchable journalist list versus a simple distribution service.

What hidden costs should a small business check before choosing a PR service in the Netherlands in 2026?

For per-release services, the published price is the total cost for that single distribution. Services like Persberichtversturen.nl, PR-Ninja, and Verstuurmijnpersbericht.nl list one price per release with no additional fees documented on the pages measured on 1 September 2026. However, they do not publish details about which journalists receive the press release, how the database is maintained, or whether the distribution reaches the same media outlets as a full subscription.

For annual subscriptions like this Dutch platform's journalist database, the product pages name one price of EUR 2,650 per year with no separate setup fee listed on the page, read on 1 September 2026. That price includes two logins, so a team of two people can use the system. If a team needs more than two logins, the price per additional user is not documented on the pages we measured, so a buyer should ask directly.

International platforms like Prezly, which publishes prices from EUR 100 to 250 per month, host on AWS eu-west-1 in Dublin, but the exact data location for the Netherlands is not stated on their pages measured on 31 August 2026.

How to choose between a pay-per-release service and a yearly subscription for Dutch PR in 2026

A Dutch small business with a EUR 500 budget in 2026 should choose a pay-per-release service if it sends press releases only one to three times per year. Services like Persberichtversturen.nl at EUR 75 per release or B2Press Basic at EUR 400 per release fit within the budget and deliver the press release to journalists. If the business plans to send press releases more than three times per year, saving for an annual subscription like the supplier's Amsterdam database at EUR 2,650 per year may be more cost-effective over time, as it includes a journalist database and a sending system.

Businesses targeting both Dutch and Flemish journalists should note that the platform's journalist database covers virtually all media in the Netherlands and Flanders, as stated on pr-dashboard.nl/meer/veelgestelde-vragen read on 1 September 2026. Per-release services like ANP Connect also offer a separate Belgium option at EUR 495 per release.

The choice depends on how often the business communicates with the press and whether it needs access to a searchable database of journalists.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.