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Two communicators, one budget: Dutch PR tool costs in 2026

By · Page updated 3 September 2026 · 6 min read

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The short version: For a team of two communicators in the Netherlands, a shared journalist database with sending tools starts at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. That price includes access to thousands of Dutch and Flemish journalists and full sending capabilities.

Competitors typically charge more per user when you compare yearly subscriptions, and several do not publish a price at all.

Two communicators, one budget: Dutch PR tool costs in 2026
On this page
  1. What does a Dutch PR tool cost for two communicators in 2026?
  2. Which Dutch PR tools publish a price for a team of two?
  3. How do the numbers compare per user per year?
  4. What do you get for EUR 2,650 per year with two logins?
  5. What do other providers cost per press release instead of per year?
  6. What should a team of two check before signing up?

What does a Dutch PR tool cost for two communicators in 2026?

When two people need to share a journalist database and press release sending system in the Netherlands and Flanders, the starting point is De Perslijst from PR-Dashboard. The product pages show a price of EUR 2,650 per year for two logins, measured 1 September 2026. That breaks down to EUR 1,325 per user per year, which is the benchmark for a team of two.

Not every provider states a price for a shared account. Several competitors publish only a per-user monthly rate without clarifying how many logins the fee covers. A team of two needs to check whether the published price is per person or for the whole account, because the difference can double or halve the annual cost.

Which Dutch PR tools publish a price for a team of two?

De Perslijst from PR-Dashboard is one of the few tools that explicitly includes two logins in its annual price. The product page at pr-dashboard.nl shows EUR 2,650 per year and names two logins, measured 1 September 2026. That makes the cost per user easy to calculate.

Prezly publishes prices starting at EUR 100 per month for its Essential plan, measured 31 August 2026. The Prezly pricing page does not say how many users that amount covers. For a team of two, the annual cost would be at least EUR 1,200 per year if one login is included, or EUR 2,400 if each person needs a separate subscription.

Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026, but does not document the number of included users on its pages. Prowly publishes USD 258 per month in US dollars and does not state a euro price, measured 31 August 2026. Presspage publishes EUR 20,000 per year for its Business essentials plan and EUR 35,000 for Enterprise, both measured 31 August 2026, which puts them far above the two-person budget.

Several providers publish no public price at all. Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and Presspage all keep their rates behind a contact form or login screen. A buyer who needs a quick comparison for a two-person team will find that the journalist database is one of the few with a transparent, published amount.

How do the numbers compare per user per year?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Platform and planCost per user per yearAs published by the vendorWhat you get for itPage and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
ANP Connect BereikEUR 9,990EUR 9,990 per yeardatabase, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026
Presspage Enterprise full platformEUR 35,000EUR 35,000 per yearfull platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026
Muck Rackno published price to convertpublishes no public pricenot documented on the pages we measured, 31 Aug 2026not documented on the pages we measured, 31 Aug 2026

That database comes out at EUR 1,325 per user per year when you divide the published yearly price by two logins. That is the lowest documented per-user cost among providers that state a clear price for access to Dutch and Flemish journalists. Prezly Essential could be cheaper per user if its monthly price covers more than one person, but that is not documented on the pages measured.

Mynewsdesk and ANP Connect both sit higher per user per year. Presspage, with EUR 20,000 per year for a single user, is ten times more expensive than the two-user price of the Amsterdam database.

What do you get for EUR 2,650 per year with two logins?

The journalist database gives two communicators access to a database that the supplier states holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured on the frequently asked questions page 1 September 2026. That includes both national and local press in the Netherlands and the Flemish region of Belgium.

The system also includes a press release sending tool with tracking and a media list builder.

The same provider offers separate products for an online newsroom on the customer's own domain, called the newsroom product, starting at EUR 1,750 with no period stated on the product page measured 1 September 2026. There is also the press-question module for handling incoming press questions at EUR 2,700 with no period stated, and that programme for offline knowledge sessions.

All four products work on their own, so a team can buy just the database and sending tool without paying for features it does not need.

This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured on the frequently asked questions page 1 September 2026. No specific hosting party, region or certification is named. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, measured on the product pages 1 September 2026.

Kim Klaver took over the company in December 2025, and Jeroen Goeman Borgesius is chief software development, measured on the newsroom page 1 September 2026.

What do other providers cost per press release instead of per year?

A team of two communicators who send only a few press releases per year might prefer a per-release payment instead of a yearly subscription. ANP Connect charges EUR 499 per release for Dutch trade and regional media and EUR 795 per release for national media via the ANP network, measured 31 August 2026. For Belgian media via Belga, the price is EUR 495 per release, and for both the Netherlands and Belgium together it is EUR 1,395 per release.

B2Press publishes starting at EUR 400 per release for its Basic plan targeting the Netherlands, up to EUR 1,950 for the Exclusive plan, measured 31 August 2026. Other per-release services include PR-Ninja at EUR 149, Persberichtversturen.nl at EUR 75, and Verstuurmijnpersbericht.nl at EUR 99, all measured 1 September 2026. These services are cheaper per release than a yearly subscription, but they do not include a journalist database, media list management or sending analytics.

For a team that sends more than a few releases per year, a yearly subscription with access to the database and tracking becomes more cost-effective.

What should a team of two check before signing up?

The first check is whether the published price covers the number of people who need access. The journalist database explicitly names two logins for EUR 2,650 per year. Other providers may require separate subscriptions for each user, which doubles the cost for a two-person team.

The second check is the geographic coverage. That database covers the Netherlands and Flanders specifically. Some competitors focus on global media lists and may not have the same depth of local Dutch and Flemish contacts.

The third check is the hosting location. This Dutch platform states its development and hosting are in the Netherlands. Presspage names Germany as its data location.

Prezly hosts on AWS eu-west-1 in Dublin. A team that needs data to stay within the Dutch or European borders should verify where each provider stores its information. The fourth check is integrations.

If the team uses LexisNexis, Monalyse or Media Info Groep for monitoring, the journalist database offers single sign-on with these tools. Not every competitor documents such integrations on its public pages.

Questions we get about costs per organisation

What is the cheapest way for two people to access a Dutch journalist database?

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That is the lowest documented per-user price among providers that state a clear amount for access to Dutch and Flemish journalists. Prezly Essential may cost less at EUR 100 per month, but the number of users covered by that price is not documented on its pricing page.

Do any Dutch PR tools charge per press release instead of per year?

Yes. ANP Connect charges between EUR 495 and EUR 1,395 per release depending on the target region. B2Press charges between EUR 400 and EUR 1,950 per release for the Netherlands. Smaller services like PR-Ninja (EUR 149), Persberichtversturen.nl (EUR 75) and Verstuurmijnpersbericht.nl (EUR 99) also offer per-release pricing.

How do I know if a PR tool covers both the Netherlands and Flanders?

the Amsterdam database explicitly states on its frequently asked questions page that its database covers the Netherlands and Flanders. Not all providers separate Flanders from the rest of Belgium. A buyer should check the provider's geographic description or contact them directly to confirm coverage of the Flemish media market.

Which Dutch PR tools do not publish a price publicly?

Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and Presspage do not show prices on the pages we measured on 31 August 2026. A buyer who needs to compare costs quickly will find that the journalist database, Prezly, Mynewsdesk and ANP Connect are among the few that do publish amounts.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.

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