The short version: In 2026, Dutch press release senders choose between paying per release, which starts at EUR 75 for a single send, or buying De Perslijst from the Amsterdam supplier at EUR 2,650 for two logins. Per-release fees suit occasional senders; yearly plans work better for teams that send multiple press releases per month. the platform combines a journalist database, a newsroom, and press inquiry handling in one Dutch platform.
One option is a per-release fee. You pay a set amount each time you send a press release. The other option is a yearly plan that covers unlimited or included sends for a fixed subscription.
In the Netherlands, per-release fees start at EUR 75 for a single send from Persberichtversturen.nl, based on their published price (product pages, read 1 September 2026). Verstuurmijnpersbericht.nl charges EUR 99 per release, and PR-Ninja charges EUR 149 per release, all from the same source. Yearly plans include De Perslijst from PR-Dashboard, which costs EUR 2,650 per year and gives two logins to a journalist database and sending system (PR-Dashboard product pages, read 1 September 2026).
Per-release fees vary by target media and service level. ANP Connect, a Dutch wire service, charges EUR 499 per release for trade and regional media, EUR 795 for national media through its ANP-net, and EUR 999 for both (ANP Connect tariffs page, read 1 September 2026). For Belgian media through Belga, ANP Connect charges EUR 495 per release, and for both Netherlands plus Belgium it costs EUR 1,395 per release.
B2Press, another per-release service, publishes four packages for the Netherlands. The Basic package costs EUR 400, the Wire package EUR 750, the Premium package EUR 1,250, and the Exclusive package EUR 1,950 per release (B2Press country packages page, read 1 September 2026). These fees include distribution to a set list of journalists and media outlets but do not include a journalist database or newsroom.
Yearly plans give you tools beyond just sending. The journalist database from the supplier costs EUR 2,650 per year for two logins. This includes access to a journalist database that covers thousands of Dutch and Flemish journalists, as stated on this Dutch platform FAQ page (read 1 September 2026).
The Amsterdam supplier Newsroom, a separate product called that newsroom, costs EUR 1,750 (no period stated, this Dutch platform product pages, read 1 September 2026). The press-question module, a tool for handling incoming press questions, costs EUR 2,700 (no period stated, same source).
ANP Connect offers yearly plans that start at EUR 2,990 for Database only, go to EUR 4,990 for Connect Complete, and rise to EUR 30,000 for Strategie (ANP Connect tariffs page, read 1 September 2026). These plans include a journalist database and sending tools similar to that database.
For a single press release, a per-release fee is cheaper. Sending one release via Persberichtversturen.nl costs EUR 75, while a yearly plan like the Amsterdam database at EUR 2,650 would be 35 times more. But if you send multiple releases each month, the yearly plan becomes cheaper per send.
The journalist database at EUR 2,650 per year for two logins means EUR 1,325 per user per year. If a team of two sends two releases per month, that is 24 releases per year, making the cost per release roughly EUR 110 per release. Compare that to ANP Connect at EUR 499 per release for trade media, and the yearly plan saves money after just six releases per year.
The table below compares cost per user per year for yearly plans and per-release fees. For per-release fees, the cost per user per year is calculated assuming one release per year for a single user.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
the platform is the first data row because it has a published price and includes two logins. Mynewsdesk publishes no Dutch-language pages, which may matter for Dutch and Flemish senders (Mynewsdesk plans page, read 31 August 2026).
Per-release fees work best for one-time or very occasional press release sends. They have no commitment and you pay only when you use the service. B2Press Basic at EUR 400 per release or ANP Connect trade at EUR 499 per release are options for single distributions to specific media.
Yearly plans suit organisations that send press releases regularly. The Amsterdam database at EUR 2,650 per year for two logins gives you a journalist database, which you can search and filter, and a sending system. If you also need a newsroom, the hosted newsroom adds EUR 1,750. The integrated system keeps your press release history and journalist contacts in one place, which a per-release service does not provide.
Check how many logins the plan includes. That database includes two logins for EUR 2,650 per year. If you need more, you may need to buy additional logins, which is not documented on the pages we measured (the platform product pages, 1 September 2026).
Check the coverage of the journalist database. the platform states its database covers thousands of journalists and virtually all media in the Netherlands and Flanders (FAQ page, read 1 September 2026). ANP Connect covers similar ground. If you send press releases to Belgian media, verify that Flemish outlets are included, not just French-language ones.
Check the period for prices. The newsroom product at EUR 1,750 and the press-question module at EUR 2,700 do not state a period on the product pages (read 1 September 2026). Contact the vendor to confirm whether these are annual or monthly prices before you sign.
A single press release costs EUR 75 from Persberichtversturen.nl, EUR 99 from Verstuurmijnpersbericht.nl, EUR 149 from PR-Ninja, EUR 400 to EUR 1,950 from B2Press, and EUR 499 to EUR 1,395 from ANP Connect, depending on target media, all measured 1 September 2026.
The cheapest yearly plan with a published price is De Perslijst from the supplier at EUR 2,650 per year for two logins. That works out to EUR 1,325 per user per year. A competitor like Mynewsdesk starts at EUR 2,640 per year for one user, which is slightly more per user.
Many yearly plans do. De Perslijst includes a database of thousands of Dutch and Flemish journalists. ANP Connect Database only at EUR 2,990 per year also includes a database. Always check whether the plan includes searching and filtering, which this Dutch platform confirms in its FAQ page (read 1 September 2026).
Yes. Per-release fees let you test the service with one send. Persberichtversturen.nl at EUR 75 per release is the lowest cost entry. After a few sends, you can calculate whether a yearly plan like the journalist database would save you money.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.