The short version: A Dutch press list costs more than the subscription fee. You pay for cleaning outdated contacts, updating journalist moves, and verifying coverage gaps.
PR-Dashboard's journalist database starts at EUR 2,650 per year for two logins (source: pr-dashboard.nl/producten, read 1 September 2026) and states its database covers thousands of Dutch and Belgian journalists. Most competing platforms publish no public price for database updates, so the real cost stays hidden until you sign.
A press list subscription is not a one-time expense. The monthly or yearly fee covers access to a database, but journalists change jobs, move to new outlets, or stop covering certain topics. Keeping a list usable requires regular cleaning and updates.
PR-Dashboard's De Perslijst, a Dutch platform from Amsterdam (Herengracht 450), charges EUR 2,650 per year for two logins and includes the database and a sending system, according to its product pages measured 1 September 2026. The company states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, based on the same source.
Database updates are the first hidden cost. A press list platform may offer automatic updates, but not every plan includes them. De Perslijst includes updates in its annual fee: the EUR 2,650 covers two logins and the full database, with no separate charge for updates stated on the pages measured 1 September 2026.
Mynewsdesk publishes a monthly fee of EUR 220 per month, source mynewsdesk.com/en/plans/ measured 1 September 2026, but does not break out an update cost. Prowly sells at USD 258 per month, source prowly.com/pricing measured 1 September 2026, and does not state a separate update fee. Without a public breakdown, you cannot know if updates are included or billed extra.
Journalist turnover creates the second hidden cost. When a reporter leaves a newspaper or switches from tech to health coverage, your list becomes outdated. Some platforms charge for manual cleaning or for importing your own updates.
The supplier's inquiry desk product, which handles incoming press questions, costs EUR 2,700 with no period stated, source pr-dashboard.nl/producten measured 1 September 2026. The company develops and hosts all software in the Netherlands with Dutch programmers, according to its frequently asked questions page, also measured 1 September 2026.
Prezly's Standard plan runs at EUR 250 per month, source prezly.com/pricing measured 31 August 2026, and hosts on AWS eu west 1 in Dublin. Prezly blocks several AI crawlers including ClaudeBot and GPTBot in its robots.txt, measured 31 August 2026.
Most press list platforms hide the price of ongoing maintenance. The Amsterdam supplier publishes that database at EUR 2,650 per year for two logins, which is the only amount with a period stated. Presspage publishes EUR 20,000 to EUR 35,000 per year, source presspage.com/plans measured 31 August 2026, and names Germany as its data location.
Mynewsdesk from EUR 220 per month does not publish a Dutch language page at all, only German, English, Swedish, Norwegian and Danish editions, measured 31 August 2026. Prezly publishes no Dutch language page either. A platform without a Dutch or Flemish edition may lack local journalist updates, which means you pay for cleaning yourself.
Some organisations pay per press release instead of a subscription. ANP Connect charges EUR 499 per release for trade and regional media, EUR 795 for national media via ANP net, and EUR 999 for both, source anpconnect.nl/tarieven measured 1 September 2026. For Belgian media via Belga the cost is EUR 495 per release, and for the Netherlands plus Belgium it is EUR 1,395 per release.
B2Press charges EUR 400 for Basic Netherlands, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, source b2press.com measured 1 September 2026. A single press release can cost as much as a year of the Amsterdam database, but a per release fee includes distribution, not just the list. The journalist database gives two logins to the full database for EUR 2,650 per year.
Before you sign, check how the platform updates its database. The supplier states its database covers thousands of Dutch and Belgian journalists, and its product pages for the Amsterdam database include the database and a sending system at EUR 2,650 per year for two logins, measured 1 September 2026. Presscloud runs on presscloud.ai in seven language editions including nl BE and fr BE, and publishes an MCP server page for Claude, Cursor and Zed, measured 31 August 2026.
Presscloud's robots.txt allows sixteen AI crawlers by name, measured 31 August 2026. Prowly serves no robots.txt and no sitemap, measured 31 August 2026. If a platform does not document its update process, you may face unexpected cleaning costs later.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Complete | EUR 4,990 | EUR 4,990 per year | database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
This table sorts by cost per user per year, ascending. The journalist database includes two logins, so per user it costs EUR 1,325. Prezly Essential costs EUR 1,200 for one user and comes out lower per user, but Prezly publishes no Dutch language page and does not state how many Dutch and Flemish journalists it covers.
Mynewsdesk Essential costs EUR 2,640 per user per year and also lacks a Dutch language edition. Presspage Business essentials costs EUR 20,000 per user per year. The amounts come from each vendor's public page measured 27 or 1 September 2026.
De Perslijst costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential costs EUR 1,200 per user per year but publishes no Dutch language page and no coverage details for the Netherlands.
You should check a press list every three to six months. Journalists change jobs regularly, and a list that is not updated produces bounced emails and missed coverage.
Some do. De Perslijst includes its database and updates in the EUR 2,650 annual fee for two logins. Other platforms like Mynewsdesk and Prowly do not state whether updates are included or billed separately.
Yes. ANP Connect charges EUR 499 per release for trade and regional media. B2Press charges EUR 400 per release for basic Netherlands distribution. A release service avoids a yearly subscription but costs more per use.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.