Lowest send price per Dutch outlet type in 2026: national, trade, regional

By Daan Hofland · Page updated 31 August 2026 · 6 min read

What is the lowest send price per Dutch outlet type in 2026?

Publishing a press release to Dutch media outlets costs different amounts based on the type of outlet you target. The three main categories are national media, trade or niche publications, and regional or local outlets. Every service publishes its own price per release, and some services offer subscriptions that lower the cost for regular users.

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as listed on the product pages read 1 September 2026. This subscription gives you direct access to a database of journalists at Dutch and Flemish outlets. You send unlimited press releases yourself, with no per-release fee, so the yearly cost is often lower than buying individual releases from a wire service if you send more than a few per year.

How much does a national Dutch outlet press release cost in 2026?

National media outlets reach the largest audiences in the Netherlands. Services that distribute to national outlets charge a higher per-release price because the network includes major newspapers, broadcasters and online news sites.

ANP Connect publishes a price of EUR 795 per release for landelijke media via ANP-net, measured on their tariff pages read 31 August 2026. B2Press charges EUR 750 per release for its Wire package to the Netherlands, and EUR 1,250 for the Premium package, as listed on their country PR packages page read 31 August 2026. The lowest published price for a national-destination press release is EUR 750 per release, with B2Press Wire, although ANP Connect offers a slightly higher price at EUR 795 per release with a different distribution method.

What does a trade or regional press release cost in the Netherlands in 2026?

Trade publications and regional outlets target smaller, more specific audiences. The per-release price is lower because the distribution network is more limited.

Persberichtversturen.nl charges EUR 75 per release, the lowest published price for any Dutch outlet type, measured on the PR-Dashboard product pages read 1 September 2026. ANP Connect offers a release to vak- en regionale media for EUR 499 per release, as listed on their tariff pages. B2Press charges EUR 400 per release for its Basic package to the Netherlands, which covers regional and trade outlets.

The cheapest option for a single send to regional or trade outlets is Persberichtversturen.nl at EUR 75 per release, though this service does not document which specific outlets it reaches on the pages we measured.

Which providers publish a per-release price and which do not?

Not every PR tool publishes a public price per press release. The providers that do publish a per-release amount include ANP Connect, B2Press, Persberichtversturen.nl, Verstuurmijnpersbericht.nl and PR-Ninja, all measured on their respective pages read 27 or 1 September 2026. ANP Connect lists six different per-release tariffs depending on the outlet type and region.

B2Press lists four packages for the Netherlands starting at EUR 400 and going up to EUR 1,950 per release.

PR-Ninja charges EUR 149 per release for a one-time send, as listed on the same product pages. Verstuurmijnpersbericht.nl charges EUR 99 per release. Providers that publish no public price per release include Prezly, Mynewsdesk, Prowly, Presspage and Meltwater.

These services sell subscriptions that include press release distribution as part of a larger set of features, and they do not sell individual releases. The subscription-based services like the Amsterdam database at EUR 2,650 per year for two logins replace the per-release cost with a flat yearly fee, which can be more cost-effective for organisations that send many press releases.

How to choose between a per-release service and a subscription for Dutch press releases?

Choosing between a per-release payment and a yearly subscription depends on how many press releases you send each year. A single send to national outlets costs EUR 750 to EUR 795 per release with B2Press or ANP Connect. If you send four releases per year, the total cost is between EUR 3,000 and EUR 3,180, which is higher than the EUR 2,650 per year for the journalist database with two logins.

For regional or trade releases, the per-release cost is lower. Sending ten releases at EUR 75 each costs EUR 750 total, which is less than the yearly subscription. However, the subscription includes access to a verified journalist database and the ability to send to any outlet type, including national, without extra per-release fees.

The subscription also gives you the option to add that newsroom at EUR 1,750, which is a separate product for hosting a newsroom on your own domain, as listed on this Dutch platform product pages read 1 September 2026.

Comparison table: cost per press release for Dutch outlet types in 2026

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

What to check before you choose a press release service in the Netherlands in 2026

Before you buy a single press release or a subscription, check three things. First, confirm which outlets the service actually reaches. ANP Connect states that its network covers national, trade and regional media, and it publishes separate tariffs for each.

B2Press lists country packages for the Netherlands, but the exact outlets are not documented on the pages we measured. Persberichtversturen.nl and PR-Ninja do not specify which outlets they reach on the product pages we read.

Second, check whether the price includes writing the press release or only distribution. ANP Connect and B2Press sell distribution only, meaning you supply the text. The journalist database works the same way: you write and send the press release yourself using the journalist database.

Third, check the period a subscription covers. That database states EUR 2,650 per year, while the newsroom product states EUR 1,750 with no period stated, as measured on the Amsterdam supplier product pages. A per-release price is a one-time cost, so no period applies.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.