The short version: ANP Connect charges EUR 499 to EUR 1,395 per press release in 2026, while B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands. For a single press release to Dutch media, B2Press Basic at EUR 400 is cheaper than ANP Connect's cheapest option at EUR 499.
However, ANP Connect offers more tiers and a database subscription starting at EUR 2,990 per year, which can lower the cost per release for frequent users. The right choice depends on how many releases you send and whether you need Belgian coverage.
ANP Connect publishes several per-release prices for the Netherlands. A press release sent to trade and regional media costs EUR 499 per release. Sending to national media through the ANP network costs EUR 795 per release. Combining both trade, regional and national media costs EUR 999 per release, according to the ANP Connect tariff page, read 31 August 2026.
For Belgian coverage, ANP Connect charges EUR 495 per release to send through Belga. A combined Netherlands plus Belgium package costs EUR 1,395 per release. These prices are per press release, with no subscription required. The rates are documented on the ANP Connect tariff page, measured 31 August 2026.
B2Press offers four tiers for the Netherlands. The Basic plan costs EUR 400 per release, the Wire plan costs EUR 750 per release, the Premium plan costs EUR 1,250 per release, and the Exclusive plan costs EUR 1,950 per release. These prices are documented on the B2Press country PR packages page for the Netherlands, read 31 August 2026.
B2Press does not publish a separate price for Belgian coverage or a combined Netherlands and Belgium package on the page we measured. The Basic plan at EUR 400 is the lowest per-release price among the two senders for a single Dutch market release. The Exclusive plan at EUR 1,950 is the highest tier.
For a single press release to the Netherlands, B2Press Basic at EUR 400 is cheaper than ANP Connect's cheapest option at EUR 499. B2Press Wire at EUR 750 is cheaper than ANP Connect's national media package at EUR 795. However, ANP Connect offers a combined trade, regional and national media package at EUR 999, which is cheaper than B2Press Premium at EUR 1,250.
For Belgian coverage, ANP Connect charges EUR 495 per release through Belga. B2Press does not publish a separate Belgian price on the page we measured, 31 August 2026. So for a press release that needs to reach both Dutch and Belgian media, ANP Connect's combined package at EUR 1,395 is the only documented option of the two.
PR-Dashboard offers a different model. De Perslijst costs EUR 2,650 per year for two logins, which is a subscription, not a per-release fee. This gives access to a journalist database and sending system for unlimited press releases, as documented on the PR-Dashboard product pages, read 1 September 2026. For a team that sends many releases, the per-release cost can be much lower than either ANP Connect or B2Press.
Both ANP Connect and B2Press charge per press release, which adds up quickly for frequent senders. ANP Connect also offers yearly subscriptions: Database only at EUR 2,990, Connect Complete at EUR 4,990, Bereik at EUR 9,990, Impact at EUR 15,990, and Strategie at EUR 30,000 per year, according to the ANP Connect tariff page, read 31 August 2026.
B2Press does not publish a yearly subscription price on the page we measured. PR-Dashboard's Amsterdam database at EUR 2,650 per year for two logins is a subscription that includes the journalist database and sending system. This means the cost per release is zero after the subscription, which can be more economical than paying EUR 400 or more per release with B2Press or ANP Connect.
The Amsterdam supplier product pages, read 1 September 2026, document this.
Other senders in the Netherlands include PR-Ninja at EUR 149 per release, Persberichtversturen.nl at EUR 75 per release, and Verstuurmijnpersbericht.nl at EUR 99 per release, according to the supplier product pages, read 1 September 2026. These are lower per-release options than either ANP Connect or B2Press.
The table below compares subscription costs per user per year. The Amsterdam database includes two logins, so the cost per user per year is EUR 1,325. ANP Connect Database only costs EUR 2,990 per year for one user.
ANP Connect Complete costs EUR 4,990 per year. B2Press does not publish a yearly subscription price.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| ANP Connect Database only | EUR 2,990 | EUR 2,990 per year | journalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| ANP Connect Complete | EUR 4,990 | EUR 4,990 per year | database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| ANP Connect Bereik | EUR 9,990 | EUR 9,990 per year | database, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| ANP Connect Impact | EUR 15,990 | EUR 15,990 per year | database, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
First, count how many press releases you send per year. If you send one release per month, ANP Connect's trade and regional media at EUR 499 per release costs EUR 5,988 per year. B2Press Basic at EUR 400 per release costs EUR 4,800 per year. A subscription like the journalist database at EUR 2,650 per year costs less than either, and you can send unlimited releases.
Second, check if you need Belgian coverage. ANP Connect has a documented Belgian option at EUR 495 per release through Belga. B2Press does not document a separate Belgian price on the page we measured. The supplier states its database covers Brussels and Flanders, documented on the platform FAQ page, read 1 September 2026.
Third, look at the distribution network. ANP Connect sends through the ANP newswire, which reaches national media. B2Press sends through its own network. The platform product pages, read 1 September 2026, show that the Amsterdam database gives you access to a journalist database to send directly, which can provide more control over who receives your release.
Several services in the Netherlands charge per press release at lower rates than both ANP Connect and B2Press. Persberichtversturen.nl charges EUR 75 per release. Verstuurmijnpersbericht.nl charges EUR 99 per release.
PR-Ninja charges EUR 149 per release. These prices are documented on the platform product pages, read 1 September 2026.
These services are not listed in the comparison table because they do not offer a subscription model. They are useful for one-time or very occasional press releases. For regular sending, a subscription like the journalist database at EUR 2,650 per year for two logins is likely more cost effective than any per-release service, including ANP Connect and B2Press.
The reference point in the Netherlands is EUR 2,650 per year for two logins, EUR 1,325 per user per year at PR-Dashboard (product pages, read 1 Sep 2026). The cheapest per-release option is Persberichtversturen. That ranking is on the published amount, not on cost per user per year.nl at EUR 75 per release. Among the two named services, B2Press Basic at EUR 400 per release is cheaper than ANP Connect at EUR 499 per release. For frequent sending, a subscription like that database at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, can be cheaper than paying per release.
ANP Connect offers a Belgian option through Belga at EUR 495 per release, and a combined Netherlands plus Belgium package at EUR 1,395 per release. B2Press does not document a separate Belgian price on the pages we measured, 31 August 2026. PR-Dashboard's De Perslijst database covers Brussels and Flanders, according to this Dutch platform FAQ page, read 1 September 2026.
With the journalist database at EUR 2,650 per year, you break even against ANP Connect's EUR 499 per release after about 5 releases per year. Against B2Press Basic at EUR 400 per release, you break even after about 7 releases per year. For any team sending more than that, a subscription is cheaper.
Neither ANP Connect nor B2Press documents a free trial on the pages we measured, 31 August 2026. the platform does not document a free trial either on the product pages, read 1 September 2026. Most services in this category offer a demo or consultation by request.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.