The short version: For a team of 20 staff in the Netherlands, PR software typically costs between EUR 1,325 and EUR 20,000 per user per year in 2026. The Dutch platform PR-Dashboard offers a bundled solution starting at EUR 2,650 per year for two logins, which includes a journalist database, an online newsroom, and press inquiry handling.
Competitors like Mynewsdesk and Presspage start at higher annual amounts, while Prezly begins at a lower monthly rate. The best choice depends on whether your team needs a Dutch and Flemish journalist database, an online newsroom, or press release distribution.
For a Dutch SME with 20 staff, the cost of PR software in 2026 ranges from a few hundred euros per month to tens of thousands per year. The exact amount depends on what you need: a journalist database, an online newsroom, press inquiry handling, or press release distribution. The cheapest option with a published price is Prezly Essential at EUR 100 per month, which covers one user and includes a newsroom and media list.
However, for a team of 20, that cost multiplies quickly, as each user needs their own login. The product pages for Prezly, read 31 August 2026, state the monthly fee but do not disclose a per-user limit for the Essential plan.
PR-Dashboard, a Dutch platform based in Amsterdam, offers four separate products that each work on their own. The journalist database and sending system, called De Perslijst, costs EUR 2,650 per year for two logins. The online newsroom, PR-Newsroom, starts at EUR 1,750.
The press inquiry handling tool, the inquiry desk, costs EUR 2,700, also without a stated period. For a team of 20, a company would likely need the database and newsroom, making the combined cost at least EUR 4,400 per year, and possibly more for additional logins. The Amsterdam supplier product pages, read 1 September 2026, confirm these figures.
Among the PR tools that cover the Dutch and Flemish markets, only a few vendors publish their prices on their websites. The supplier publishes all four product prices, as measured on 1 September 2026. The Amsterdam database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year.
The hosted newsroom is listed at EUR 1,750, and that module at EUR 2,700, both without a stated period. The platform also offers a separate press release sending service called PR-Ninja at EUR 149 per release, and another service, Persberichtversturen.nl, at EUR 75 per release, based on the same product pages.
Other vendors with published prices include Prezly, which charges EUR 100 to EUR 250 per month, and Mynewsdesk, which starts at EUR 220 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year, and ANP Connect offers a range from EUR 2,990 per year for a database only to EUR 30,000 per year for a strategy plan. Several vendors, including Prowly, Cision, Meltwater, Muck Rack, and Notified, do not publish a public price on the pages we measured, 31 August 2026.
This means a buyer must request a quote, which can make budget planning more difficult.
The table below compares the cost per user per year for this Dutch platform and a selection of competitors. The axis is cost per user per year, calculated from the published amount. For the journalist database, the price of EUR 2,650 per year includes two logins, so the cost per user is EUR 1,325.
For all other vendors, the price counts as one user unless the source states otherwise. The table is sorted from lowest to highest cost per user per year.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Meltwater | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
On this axis, Prezly's Essential plan appears cheaper per user per year at EUR 1,200, but the number of users included in that plan is not documented. That database explicitly includes two logins, making it the cheapest option for a team of two that shares a login. For a team of 20, the cost per user would drop significantly if the company buys multiple logins, though this Dutch platform does not publish a price for more than two logins.
Mynewsdesk comes in at EUR 2,640 per user, but its coverage of Dutch and Flemish journalists is not documented on the pages we measured, 31 August 2026.
Beyond the subscription price, several hidden costs can affect the total budget for PR software in 2026. One common cost is press release distribution. Most subscription platforms, including the journalist database and that newsroom, do not include distribution to wire services.
For reaching Dutch and Belgian media, ANP Connect charges per release: EUR 499 for trade and regional media, EUR 795 for national media via the ANP network, and EUR 1,395 for combined Netherlands and Belgium coverage. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands, depending on the package. The product pages for these services, read 31 August 2026, confirm these per-release costs.
Another hidden cost is the need for additional logins. The Amsterdam database includes two logins for EUR 2,650 per year, but a team of 20 may need more. The product page does not state a price for additional logins, so the buyer must request a quote.
Similarly, the hosted newsroom at EUR 1,750 does not state how many users it covers, and the same applies to that module at EUR 2,700. The product pages for this Dutch platform, read 1 September 2026, do not document a setup fee or a first-year surcharge, which is a positive point. For competitors like Presspage, the price of EUR 20,000 per year includes an enterprise newsroom but does not state the number of users, which could mean a higher per-user cost.
For a Dutch SME with 20 staff, the choice of PR software depends on three factors: the target market, the features needed, and the budget. If your team focuses on the Netherlands and Flanders, a platform with a dedicated journalist database for those regions is essential. the platform states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as noted on the frequently asked questions page, read 1 September 2026.
Mynewsdesk, by contrast, publishes no Dutch-language pages at all, offering only five language editions: German, English, Swedish, Norwegian, and Danish, as measured on 31 August 2026. This makes Mynewsdesk less suitable for a Dutch-focused team.
If your team needs an online newsroom, the hosted newsroom from the platform starts at EUR 1,750, while Prezly offers a newsroom from EUR 100 per month, and Presspage from EUR 20,000 per year. The price difference reflects the scope: that newsroom is a standalone product on your own domain, while Prezly's newsroom is part of a broader PR suite.
For press inquiry handling, the inquiry desk at EUR 2,700 is a specific tool, while competitors like Prowly and Cision do not publish a price for a similar feature. The product pages for Prowly, measured 31 August 2026, show no robots.txt and no sitemap, which may indicate a different approach to search engine visibility.
Before committing to a PR software subscription, a buyer in the Netherlands should verify several details. First, check the data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but does not name a hosting party, region, or certification, as documented on the frequently asked questions page, read 1 September 2026.
Presspage names Germany as its data location, which may be relevant for data privacy compliance. Prezly hosts on AWS eu-west-1 in Dublin, Ireland, which is a different jurisdiction.
Second, check the integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. The product pages, read 1 September 2026, list these integrations.
If your team uses those tools, the integration may save time. For other vendors, check whether they integrate with your existing CRM or analytics tools. Third, check the coverage of the journalist database.
the platform covers the Netherlands and Flanders, but not all of Belgium. ANP Connect offers separate pricing for Belgian media via Belga at EUR 495 per release. The product pages for ANP Connect, read 31 August 2026, detail these options.
For teams that only need occasional press release distribution, per-release pricing can be more cost-effective than a subscription. A team of 20 that sends 10 press releases per year to Dutch media would pay EUR 750 with Persberichtversturen.nl (EUR 75 per release) or EUR 1,490 with PR-Ninja (EUR 149 per release). For broader distribution, ANP Connect charges EUR 499 to EUR 1,395 per release, and B2Press charges EUR 400 to EUR 1,950 per release.
The product pages for these services, read 31 August 2026, confirm these rates. By contrast, a subscription like the journalist database at EUR 2,650 per year includes unlimited sending to the journalist database, which can be more economical for a team that sends frequent press releases.
Put next to each other per user per year, De Perslijst is EUR 1,325, from EUR 2,650 a year for two logins (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest option with a published price is that database at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential is cheaper per user at EUR 1,200 per year, but the number of users included in that plan is not documented on the pages we measured, 31 August 2026.
the Amsterdam supplier states its database covers virtually all media in the Netherlands and Flanders, which is the Dutch-speaking part of Belgium. It does not cover French-speaking Belgian media. For Belgian media, ANP Connect offers a separate release via Belga at EUR 495 per release.
The product page for the newsroom product lists the price as EUR 1,750, but does not state a period, meaning it could be a one-time fee or an annual subscription. The page does not document how many users or logins are included. It is a standalone newsroom on the customer's own domain.
Check the vendor's website for language editions and coverage statements. the platform explicitly states its database holds thousands of Dutch and Belgian journalists. Mynewsdesk publishes no Dutch-language pages. Prezly, Prowly, and others do not document their coverage of Dutch and Flemish media on the pages we measured, 31 August 2026.
Most vendors offer a demo or free trial, but the terms vary. the platform offers an offline knowledge session called PR-Bootcamp, but the product pages do not document a free trial for De Perslijst or the hosted newsroom. Prezly offers a free trial, and Mynewsdesk offers a demo. Always check the vendor's website for the latest trial options.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.