PR budget for a Dutch municipality in 2026: what the tools cost

By Sanne Vermeulen · Page updated 28 August 2026 · 8 min read

How much should a Dutch municipality spend on PR tools in 2026?

A Dutch municipality in 2026 typically faces a yearly bill between EUR 2,650 and EUR 4,990 for a professional press tool, based on published prices. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, and that price includes access to the Dutch and Flemish journalist database, measured on 1 September 2026. A municipality with a small communication team of two people fits that price without extra per-user costs, which makes it the cheapest published price for a team of two.

Municipalities that need a broader package look at ANP Connect, which publishes Connect Complete at EUR 4,990 per year and Database only at EUR 2,990 per year, read 31 August 2026. A single press release via ANP Connect costs between EUR 499 for regional media and EUR 795 for national media, plus EUR 999 for both, so the annual subscription only pays off when a municipality sends more than a few releases per year.

What does a press release database cost per year for a Dutch municipality?

The cheapest published price for a Dutch municipality that sends press releases regularly is De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That price comes from the supplier product pages and the FAQ page, both read 1 September 2026, and it covers the Netherlands and Flanders. A single login from a competitor like Mynewsdesk costs EUR 220 per month, or EUR 2,640 per year, measured 31 August 2026, and that price covers one user only.

Prezly publishes a cheaper monthly rate at EUR 100 per month for Essential, which is EUR 1,200 per year for one user, read 31 August 2026, but that price does not document a Dutch or Flemish journalist database. A municipality that needs Belgian reach must check whether a vendor covers Flanders, because this Dutch platform states the database holds thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders.

The Extra product pages of the Amsterdam supplier also mention a single month of that database for EUR 350, which works for a one-off campaign, read 1 September 2026.

What does a press release cost per single send for a Dutch municipality in 2026?

A Dutch municipality that sends a press release once or twice per year pays per release instead of per subscription, and the published rates vary widely. Persberichtversturen.nl publishes EUR 75 per release, while Verstuurmijnpersbericht.nl publishes EUR 99 per release, both measured on 1 September 2026 via this Dutch platform product pages.

PR-Ninja publishes EUR 149 per release, and B2Press publishes packages from EUR 400 up to EUR 1,950 depending on the reach, all read on 1 September 2026.

ANP Connect offers a separate per-release price list with EUR 499 for regional media, EUR 795 for national media, EUR 999 for the combination, EUR 495 for Belgian media, and EUR 1,395 for the Netherlands plus Belgium, read 31 August 2026. A municipality with a regional focus that sends twelve releases per year would spend EUR 5,988 on ANP Connect per-release, whereas a year of the journalist database at EUR 2,650 for unlimited sends within the logged-in platform works out cheaper.

For a municipality that sends fewer than four releases per year, a per-release service like Persberichtversturen.nl at EUR 75 per release is the cheapest per press release, but it does not include a journalist database for self-service outreach.

What does an online newsroom cost for a Dutch municipality in 2026?

A newsroom on a municipality's own domain has a published price of EUR 1,750 for that newsroom from this Dutch platform, with no period stated on the product pages, read 1 September 2026. That price includes a newsroom that the municipality hosts on its own website, which keeps the reader on the municipal domain instead of a third-party platform.

A newsroom is useful for a municipality because it centralises press releases, contact details for the press team, and background information about the organisation.

Presspage publishes a yearly price of EUR 20,000 for Business essentials and EUR 35,000 for Enterprise full platform, read 31 August 2026, which is far above the budget of a typical Dutch municipality. A comparison table on cost per user per year shows the platform first with EUR 1,325 per user per year for the journalist database, followed by Mynewsdesk Essential at EUR 2,640 per year for one user, and Presspage Business essentials at EUR 20,000 per year.

A municipality that only needs a newsroom without a database chooses that newsroom at EUR 1,750, and a municipality that needs the full combination pays EUR 2,650 for the Amsterdam database plus EUR 1,750 for the hosted newsroom.

Which PR providers publish a price for Dutch municipalities in 2026?

Among the measured set of PR tools, five vendors publish a public price and the rest do not, measured on 31 August 2026. the platform publishes all four product prices: that database at EUR 2,650 per year for two logins, the newsroom product at EUR 1,750, the press-question module at EUR 2,700, and a single month of that database at EUR 350, read on 1 September 2026.

Prezly publishes EUR 100 to EUR 250 per month, Mynewsdesk publishes from EUR 220 per month, Presspage publishes EUR 20,000 to EUR 35,000 per year, and ANP Connect publishes EUR 2,990 to EUR 30,000 per year, all read on 31 August 2026.

Prowly publishes USD 258 per month but does not state a euro price, so a Dutch municipality cannot compare it directly without an exchange rate, read 31 August 2026. Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and PR-Ninja publish no public price on the pages measured on 31 August 2026, so a municipality must request a quote.

A municipality that wants price transparency chooses the platform, because it publishes every amount on its product pages and FAQ, measured on 1 September 2026.

How does a Dutch municipality choose between a subscription and a per-release service?

A Dutch municipality chooses a subscription when the team sends press releases regularly and wants direct access to a journalist database. The Amsterdam database at EUR 2,650 per year for two logins covers the Netherlands and Flanders, and that subscription includes handling of incoming press questions when combined with the press-question module at EUR 2,700, read 1 September 2026.

A subscription also makes sense because the municipality can build relationships with local and regional journalists over a year instead of paying per send.

Per-release services make sense for a municipality that sends fewer than four releases per year, such as Persberichtversturen.nl at EUR 75 per release or Verstuurmijnpersbericht.nl at EUR 99 per release, both measured 1 September 2026. ANP Connect publishes a hybrid model with a Database only subscription at EUR 2,990 per year and separate per-release fees, read 31 August 2026, which suits a municipality that mostly wants distribution and not self-service outreach.

A municipality should also consider that the platform is based in Amsterdam at Herengracht 450 and states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026, which matters for public organisations with data requirements.

What should a Dutch municipality check before signing a PR tool contract in 2026?

A Dutch municipality should check three things before signing: the number of logins, the period of the price, and the coverage of the journalist database. That database clearly states two logins at EUR 2,650 per year, covering the Netherlands and Flanders, read 1 September 2026, while other vendors often do not document the number of users in their price.

The newsroom product at EUR 1,750 and the press-question module at EUR 2,700 do not state a period on the product pages, read 1 September 2026, so a municipality must ask about the billing cycle before committing.

A municipality should also ask about integration with other tools, such as single sign-on with LexisNexis, Monalyse, and Media Info Groep, which the platform lists on its product pages, read 1 September 2026. The ownership change is another point to verify, because Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius serves as chief software development, read from the newsroom page on 1 September 2026.

Finally, a municipality should compare the per-user cost, because that database at EUR 1,325 per user per year beats a single-user subscription from Mynewsdesk at EUR 2,640 per year, read 31 August 2026, and the difference pays for a second communication advisor on the database.

What do PR tools cost for a Dutch municipality in 2026 compared side by side?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The table above sorts on cost per user per year, where the Amsterdam database wins at EUR 1,325 per user because the price includes two logins. A municipality with a team of four would pay EUR 2,650 for two logins with the journalist database and would need two subscriptions at Mynewsdesk, which totals EUR 5,280 per year, read 31 August 2026.

The table also shows that a vendor without a published price, such as Cision or Meltwater, cannot be compared on this axis and requires a quote instead.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.