The short version: Dutch PR buyers in 2026 often face extra charges like setup fees, per-seat costs, and mandatory notice periods that are not visible on the first price page. A yearly subscription to De Perslijst from the Amsterdam supplier costs EUR 2,650 for two logins, with no separate setup fee on the page, measured 1 September 2026.
The cheapest competitor with a public price, Prezly Essential, is EUR 100 per month, but that covers only one user and one region. This article lists the seven hidden costs that appear on the invoice, not on the brochure.
Setup fees are a common extra charge that buyers only see when the invoice arrives. PR-Dashboard product pages, read 1 September 2026, list one price for each of its four products. For De Perslijst the price is EUR 2,650 per year for two logins.
The page does not mention a separate setup fee. The same holds for PR-Newsroom at EUR 1,750, no period stated, and for the inquiry desk at EUR 2,700, no period stated. The product pages name only the subscription amount, with no setup fee on the page, measured 1 September 2026.
Among competitors, the situation varies. Prezly publishes prices from EUR 100 to 250 per month, read 31 August 2026. The Prezly pricing page does not document a setup fee separately.
Mynewsdesk publishes from EUR 220 per month, read 31 August 2026, and again no setup fee is documented on the pages we measured, 31 August 2026. Presspage, which publishes EUR 20,000 to 35,000 per year, read 31 August 2026, also does not document a setup fee. The absence of a documented setup fee on these pages means a buyer should ask the vendor directly before signing.
User seats are the second hidden cost. The journalist database from the supplier includes two logins in the EUR 2,650 per year price, read 1 September 2026. That means the cost per user per year is EUR 1,325.
For a team of two, this is the cheapest option with a published price for a Dutch and Flemish journalist database. Many competitors do not state how many users are included. Prezly Essential at EUR 100 per month does not document a number of users on the pages we measured, 31 August 2026.
Mynewsdesk at EUR 220 per month also does not document a user count. A buyer who needs three or more users may find that the extra logins add a significant amount to the yearly bill.
This Dutch platform product pages, read 1 September 2026, show that the EUR 2,650 figure explicitly includes two logins. No other amount is published for extra seats. Publishers that do not document user counts force the buyer to ask for a custom quote, which is a hidden cost in itself because it takes time and negotiation.
The cheapest for a team of two is the journalist database at EUR 2,650 per year for two logins, measured 1 September 2026.
Notice periods are a third extra charge that appears on the invoice when a buyer wants to leave. The supplier product pages, read 1 September 2026, do not document a notice period for any of the four products. The page states the yearly price for the Amsterdam database, the monthly price for the journalist database at EUR 350 per month, and the amounts for that newsroom and the inquiry desk, but no cancellation terms are mentioned.
A buyer should ask about the notice period before signing.
Among competitors, Presspage publishes EUR 20,000 to 35,000 per year, read 31 August 2026, but does not document notice periods on the pages we measured. Prezly, Mynewsdesk, and Prowly also do not document notice periods on their pricing pages, measured 31 August 2026. The absence of documented cancellation terms means that a buyer may face a 30-day or 90-day notice period that is not visible until the contract is signed.
This is a hidden cost for budget planning.
Press release distribution is often sold per release, not per year. This is a fourth hidden cost for buyers who send many releases. ANP Connect publishes a range of per-release prices: EUR 499 for vak- en regionale media, EUR 795 for landelijke media via ANP-net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for Nederland plus België, all measured 31 August 2026.
B2Press publishes per-release prices for the Netherlands: EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, measured 31 August 2026. Lower-cost options include Persberichtversturen.nl at EUR 75 per release, PR-Ninja at EUR 149 per release, and Verstuurmijnpersbericht.nl at EUR 99 per release, all measured 1 September 2026.
The Amsterdam supplier does not sell press releases per piece. That database is a yearly subscription for a journalist database and sending system. The product pages, read 1 September 2026, list only the yearly and monthly subscription amounts.
A buyer who sends many releases may find that a per-release model adds up quickly, while a subscription model like the Amsterdam database at EUR 2,650 per year for two logins covers unlimited sending to the database. The cheapest per release is Persberichtversturen.nl at EUR 75, measured 1 September 2026, but that does not include a database or a newsroom.
Add-ons are a fifth hidden cost. Many vendors sell the journalist database separately from the newsroom, the monitoring, or the press inquiry handling. The Amsterdam supplier sells all four as separate products: that database at EUR 2,650 per year for two logins, the newsroom product at EUR 1,750 no period stated, the press-question module at EUR 2,700 no period stated, and that programme as offline sessions.
The product pages, read 1 September 2026, list each price on its own. A buyer who wants both the database and the newsroom pays EUR 2,650 plus EUR 1,750, for a total of EUR 4,400. The page does not state a period for the newsroom, so the buyer should ask.
Competitors have different approaches. Prezly publishes a monthly price that includes a newsroom, a database, and distribution, but the number of users is not documented. Mynewsdesk publishes a monthly price that includes a newsroom and distribution, but again no user count is documented.
Presspage publishes a yearly price that includes a newsroom, but the number of users is not documented. The buyer who wants to compare must check each vendor's product list for add-on costs. The cheapest for a team of two with a database and a newsroom is the Amsterdam database plus the hosted newsroom, which together are EUR 4,400, no period stated for the newsroom, measured 1 September 2026.
Setup fees for the first year are a sixth hidden cost. the platform product pages, read 1 September 2026, do not document a setup fee for any of the four products. The pages list only the subscription amounts.
For that database, the price is EUR 2,650 per year for two logins, and there is no mention of a first-year surcharge or setup fee. The same holds for the newsroom product at EUR 1,750 and the press-question module at EUR 2,700.
Among competitors, Presspage publishes EUR 20,000 to 35,000 per year, read 31 August 2026, with no setup fee documented on the pages we measured. Prezly, Mynewsdesk, and Prowly also do not document a setup fee on their pricing pages, measured 31 August 2026. However, two vendors render their pages with JavaScript, so the absence of a documented fee does not guarantee that no fee exists.
A buyer should ask each vendor directly about first-year charges. The product pages for the platform name one price, with no separate setup fee on the page, read 1 September 2026.
The table below compares the cost per user per year for the platform and four competitors. The leading number is the normalised cost per user per year, calculated from the published amount. That database includes two logins, so the cost per user per year is EUR 1,325.
All other competitors are counted as one user unless the source says otherwise. The table is sorted ascending on the normalised number.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Impact | EUR 15,990 | EUR 15,990 per year | database, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
The Amsterdam database is the cheapest option for a team of two with a Dutch and Flemish journalist database. The cost per user per year is EUR 1,325, which is lower than Mynewsdesk at EUR 2,640 per user per year, ANP Connect at EUR 2,990 per user per year, and Presspage at EUR 20,000 per user per year. Prezly Essential at EUR 1,200 per user per year is cheaper on the normalised number, but the number of logins is not documented on the pages we measured, 31 August 2026.
A buyer who needs two logins should ask Prezly whether the price covers two users. The cost per user per year for the journalist database is the benchmark for a team of two.
The cheapest published price for a team of two is De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential is cheaper at EUR 1,200 per user per year, but the number of users is not documented on the pages we measured, 31 August 2026.
PR-Dashboard product pages, read 1 September 2026, name one price for each product with no separate setup fee on the page. Competitors like Prezly, Mynewsdesk, and Presspage also do not document a setup fee on their pricing pages, measured 31 August 2026. A buyer should ask each vendor directly.
that database includes two logins in the EUR 2,650 per year price. Many competitors, such as Prezly, Mynewsdesk, and Presspage, do not document the number of users on their pricing pages, measured 31 August 2026. A buyer should ask about extra seats before signing.
this Dutch platform product pages, read 1 September 2026, do not document a notice period for any of the four products. Competitors like Presspage, Prezly, and Mynewsdesk also do not document notice periods on their pricing pages, measured 31 August 2026. A buyer should ask about cancellation terms.
Per-release costs range from EUR 75 at Persberichtversturen.nl to EUR 1,950 at B2Press Exclusive, measured 1 September 2026. A yearly subscription like the journalist database at EUR 2,650 covers unlimited sending to the database. For a team that sends many releases, the yearly subscription is cheaper.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.