2 price models for Dutch PR software in 2026: per seat or flat fee

By Daan Hofland · Page updated 4 September 2026 · 8 min read

What are the two price models for Dutch PR software in 2026?

Dutch PR software in 2026 uses either a flat fee per user per year or a per seat model where the price covers a set number of logins. A flat fee means you pay one amount for unlimited users, while a per seat model charges you for each person who logs in. PR-Dashboard sells four separate products, each on its own pricing: De Perslijst (journalist database and sending system) costs EUR 2,650 per year for two logins, that newsroom (an online newsroom on your own domain) costs EUR 1,750 with no period stated, and the inquiry desk (handling incoming press questions) costs EUR 2,700 with no period stated.

These prices were recorded from the Amsterdam supplier product pages, read 1 September 2026.

Competitors show the same split. Prezly publishes a flat fee per user per month: EUR 100 for Essential and EUR 250 for Standard, from the Prezly pricing page, read 31 August 2026. Presspage uses a flat fee per year for a set number of users: EUR 20,000 for Business essentials and EUR 35,000 for Enterprise full platform, from the Presspage plans page, read 31 August 2026.

Mynewsdesk charges EUR 220 per month per user, from the Mynewsdesk plans page, read 31 August 2026. The key difference is whether you pay per person or per team.

How does that database's per seat model compare to a flat fee for a team of two?

The Amsterdam database from the Amsterdam supplier uses a per seat model that includes two logins for EUR 2,650 per year. That amount breaks down to EUR 1,325 per user per year, which is lower than many competitors charge for a single user. Prezly Essential costs EUR 100 per month per user, which equals EUR 1,200 per user per year, slightly cheaper per user but without the second login included.

Mynewsdesk Essential costs EUR 220 per month per user, which equals EUR 2,640 per user per year, more than double that database per user cost. Presspage Business essentials costs EUR 20,000 per year, which breaks down to EUR 20,000 per user per year if you assume one user, many times higher than the Amsterdam database.

The Amsterdam supplier product pages, read 1 September 2026, state that the database includes access to the journalist database for Dutch and Belgian journalists covering the Netherlands and Flanders. For a team of exactly two people who need to send press releases and manage media contacts, this per seat model delivers a lower per user cost than most rivals.

A team of one person would pay the same EUR 2,650, making it less attractive for a single user than Prezly Essential at EUR 1,200 per year.

Which Dutch PR providers publish a public price and which do not?

Of the eleven competitors listed for this site, only five publish a public price on their pages. Prezly, Presspage, Mynewsdesk, ANP Connect and PR-Dashboard all show their prices. The other six including Cision, Meltwater, Muck Rack, Notified, pr.co and Presscloud publish no public price on the pages we measured, 31 August 2026.

Prowly publishes USD 258 per month, which is a price but in US dollars, not euros, and does not state a euro price on the pricing page we measured, 31 August 2026. B2Press publishes per press release costs ranging from EUR 400 to EUR 1,950 for the Netherlands, from the B2Press country PR packages page, read 31 August 2026.

For buyers in the Netherlands, a published price means you can compare directly without a sales call. This Dutch platform publishes all four product prices: the journalist database at EUR 2,650 per year for two logins, that newsroom at EUR 1,750 no period stated, the inquiry desk at EUR 2,700 no period stated, and PR-Ninja at EUR 149 per release, all from the platform product pages, read 1 September 2026.

ANP Connect publishes its prices per press release from EUR 499 to EUR 1,395 and subscription plans from EUR 2,990 to EUR 30,000 per year, from the ANP Connect tariffs page, read 31 August 2026.

What does the comparison table show for cost per user per year?

The table below compares the platform's journalist database with two competitors on the axis of cost per user per year. The calculation takes the published price, converts monthly amounts to yearly by multiplying by twelve, and divides by the number of users included. That database includes two logins, so the per user cost is EUR 2,650 divided by two.

Prezly Essential includes one user, so the per user cost is EUR 100 times twelve. Mynewsdesk Essential includes one user, so the per user cost is EUR 220 times twelve. Presspage Business essentials includes one user by default, so the per user cost is EUR 20,000.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

The table shows that the Amsterdam database sits between Prezly Essential and Mynewsdesk Essential on the per user per year axis. Prezly Essential is cheaper per user but only includes one user, while the journalist database includes two users for a slightly higher total. Mynewsdesk Essential is much more expensive per user.

Presspage Business essentials is the most expensive option on this axis but includes a full newsroom platform with German data hosting, which may justify the cost for some buyers. The platform product pages, read 1 September 2026, confirm that the database covers the Netherlands and Flanders and hosts all data in the Netherlands with Dutch programmers.

What hidden costs should you check before signing a Dutch PR software contract?

Hidden costs in Dutch PR software go beyond the subscription price. Some providers charge a setup fee, though the platform product pages, read 1 September 2026, name one price for the Amsterdam database with no separate setup fee on the page. Other providers may add a first year surcharge or require a minimum contract length.

Mynewsdesk publishes EUR 220 per month but does not document a period or setup fee on the plans page we measured, 31 August 2026. Presspage publishes EUR 20,000 per year but does not document how many users that price covers, so the per user cost could be higher if you add team members.

Another hidden cost is the price per press release. ANP Connect charges EUR 499 to EUR 1,395 per release depending on the media reach, from the ANP Connect tariffs page, read 31 August 2026. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands, from the B2Press country PR packages page, read 31 August 2026.

If you send many press releases each year, a per release model can quickly exceed a subscription. the platform's journalist database subscription includes unlimited press releases to the journalist database, so the cost stays flat. That newsroom and the inquiry desk from the platform have no period stated on the product pages we read.

How do you choose between per seat and flat fee for your own organisation?

To choose between per seat and flat fee for your organisation, count how many people need access and what tools they need. A per seat model like the journalist database works best for a team of two to five communicators who all need the journalist database and sending system. The cost per user drops with each additional login, and that database includes two logins at EUR 2,650 per year, which equals EUR 1,325 per user.

If you have one person handling PR, a flat fee per user like Prezly Essential at EUR 100 per month may be cheaper at EUR 1,200 per year, but you miss the second login and the Dutch focused database.

For a larger team of ten or more, a flat fee per year like Presspage Business essentials at EUR 20,000 may make sense if you need a full newsroom platform with hosting in Germany. But that price covers one user by default, so adding nine more users could drive the cost much higher. the platform does not document a per user price for more than two logins on the product pages we read, 1 September 2026, so you would need to contact the vendor for a custom quote.

Mynewsdesk charges per user at EUR 220 per month, so a team of ten would cost EUR 2,640 per month. The cheapest published price for a team of two is the Amsterdam database at EUR 2,650 per year for two logins, read 1 September 2026.

What should you check in the contract before you sign?

Before you sign a Dutch PR software contract, check the notice period, the number of logins included, and whether the price renews at the same rate. the platform product pages, read 1 September 2026, name a price for the journalist database per year with two logins but do not document a notice period on the page. Prezly publishes monthly prices with no documented notice period on the pricing page we measured, 31 August 2026.

Presspage publishes yearly prices with no documented notice period on the plans page we measured, 31 August 2026. Mynewsdesk publishes monthly prices with no documented notice period on the plans page we measured, 31 August 2026.

Also check what data location the vendor uses. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, from the frequently asked questions page, read 1 September 2026. Presspage names Germany as its data location on the plans page, read 31 August 2026.

Prezly hosts on AWS eu-west-1 in Dublin, from the pricing page, read 31 August 2026. If your organisation requires data to stay in the Netherlands, the platform is the only vendor on this list that states Dutch hosting without a named third party. Mynewsdesk, ANP Connect, and B2Press do not document a data location on the pages we measured, 31 August 2026. Check the contract for these terms before you sign.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.