Media list software budgets for a one-person Dutch press office in 2026
By Daan Hofland · Page updated 30 August 2026 · 5 min read
In this guide ↓
The short version: For a one-person Dutch press office in 2026, a media list software budget starts at around EUR 2,650 per year for access to a journalist database. This gives you the ability to send press releases directly to journalists without paying per release.
Three main cost models exist: yearly subscriptions, monthly subscriptions, and per-release fees, with annual subscriptions typically being the most predictable option for a solo communicator.
On this page
- What does a media list subscription cost for a solo press officer in the Netherlands in 2026?
- Which Dutch media list providers charge per release instead of a subscription?
- How do monthly subscriptions for media list software compare to yearly ones?
- What is included in the price of a Dutch media list subscription for a one-person office?
- Comparison of media list budgets for a one-person Dutch press office in 2026
- What hidden costs should a one-person press office check before signing up for a media list?
- How to choose the right media list software budget for your one-person Dutch press office in 2026
A solo press officer in the Netherlands looking for a media database subscription faces several price points. PR-Dashboard sells De Perslijst from EUR 2,650 per year for two logins, measured on the product pages on 1 September 2026. This gives one person access to thousands of Dutch and Flemish journalists, which covers the main need of a one-person office.
ANP Connect offers a database-only option at EUR 2,990 per year, read on the ANP Connect tariff page on 31 August 2026. The difference of EUR 340 between these two annual subscriptions is small, but the features included differ. A solo press officer must compare what comes with each subscription beyond just the list of journalists.
Several services let a one-person office pay only when they send a press release, avoiding a yearly commitment. Persberichtversturen.nl charges EUR 75 per release, measured on the PR-Dashboard product comparison page on 1 September 2026. PR-Ninja charges EUR 149 per release based on the same source, and Verstuurmijnpersbericht.nl charges EUR 99 per release.
B2Press offers several tiers for the Netherlands: Basic at EUR 400 per release, Wire at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950, all measured on 31 August 2026. ANP Connect charges per release for distribution without a database subscription: EUR 499 for trade and regional media, EUR 795 for national media, and EUR 999 for both, read on the same date.
For a solo press officer who sends fewer than ten releases per year, per-release pricing can be cheaper than an annual subscription.
Some providers offer monthly payment options that suit a one-person budget without a full year commitment. PR-Dashboard sells that database for EUR 350 per month as a standalone option, measured on the government organisation page on 1 September 2026. This is higher per month than the annual subscription, which works out to about EUR 221 per month, but gives flexibility.
Mynewsdesk charges EUR 220 per month for its Essential plan, read on 31 August 2026. Prezly charges EUR 100 per month for Essential and EUR 250 for Standard, measured on the same date. Prowly charges USD 258 per month, read on 31 August 2026.
A solo press officer in the Netherlands should check whether the monthly plan includes Dutch and Belgian journalists specifically, because not all international services cover Flanders in detail.
For EUR 2,650 per year, the Amsterdam database gives the solo press officer two logins and access to a database described by the Amsterdam supplier as holding thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, read on the FAQ page on 1 September 2026. The service includes a sending system for press releases directly from the database.
ANP Connect database-only at EUR 2,990 per year includes access to the ANP journalist database, read on the ANP Connect tariff page on 31 August 2026. Neither subscription includes a newsroom on your own domain or tools for handling incoming press questions. The supplier sells those as separate products: the newsroom product for EUR 1,750 with no period stated, and the press-question module for EUR 2,700, both measured on 1 September 2026.
A solo press officer should decide whether they need a newsroom or press inquiry handling now, or can add those later.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
What hidden costs should a one-person press office check before signing up for a media list?
A solo press officer must check whether the price covers only Dutch media or also Flemish media, because many services charge extra for Belgian coverage. The supplier states that its database covers Flanders as part of the standard subscription, read on the FAQ page on 1 September 2026. ANP Connect charges EUR 495 extra per release for Belgian media via Belga, read on 31 August 2026.
Another hidden cost is the number of logins. The Amsterdam database gives two logins for EUR 2,650 per year, which is fine for a one-person office. Some services charge more for additional users or require a higher tier for team access.
A solo press officer should also check whether press release analytics, media monitoring or CRM features are included or cost extra. For example, the platform offers an integration with Media Monitoring Compact developed with Media Info Groep, measured on the product pages on 1 September 2026, but this may be a separate cost not documented on the pages measured on that date.
Start by counting how many press releases you send per year. If you send fewer than ten releases, per-release services like Persberichtversturen.nl at EUR 75 each or PR-Ninja at EUR 149 each may be cheaper than an annual subscription. If you send ten or more releases, an annual subscription like the journalist database at EUR 2,650 or ANP Connect database at EUR 2,990 becomes more cost effective.
Next, decide whether you need a monthly or annual commitment. Monthly plans like Mynewsdesk at EUR 220 or Prezly at EUR 100 let you stop anytime, but may cover fewer Dutch and Flemish journalists than a local provider. Check the source coverage on the provider's pages, as not documented on some international services.
Finally, consider whether you will need a newsroom or press inquiry handling later, and choose a system that lets you add those modules without switching platforms entirely.
Questions we get about media database fees
Can I try a media list database before paying for a full year?
Some providers offer monthly subscriptions. that database is available for EUR 350 per month instead of EUR 2,650 per year, giving you a chance to test the database length and quality before committing to an annual plan.
Does a one-person press office really need a subscription, or is pay-per-release enough?
If you send five or fewer press releases a year, pay-per-release at EUR 75 to EUR 149 each is cheaper. If you send ten or more, an annual subscription at EUR 2,650 to EUR 2,990 saves money and gives you access to the database for research and media monitoring throughout the year.
Which providers cover both Dutch and Flemish journalists in a single subscription?
PR-Dashboard states that the Amsterdam database covers virtually all media in both the Netherlands and Flanders as part of its standard subscription. The ANP Connect database covers the Netherlands, but charges EUR 495 extra per release for Belgian distribution via Belga.
Can I combine a journalist database with a newsroom and stay within a small budget?
De Perslijst costs EUR 2,650 per year and the hosted newsroom costs EUR 1,750 with no period stated. Combined they cost EUR 4,400, which fits a small budget if you send regular press releases. Some international providers include a newsroom in their monthly subscription, but their Dutch coverage may be less complete.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.