The short version: For a Dutch communication team in 2026, EUR 5,000 a year buys a serious PR toolkit: a journalist database with two logins and full coverage of the Netherlands and Flanders starts at EUR 2,650 per year, and an online newsroom on your own domain costs EUR 1,750.
A press release distribution service with ANP Connect costs EUR 795 per release for national media, while a team subscription to De Perslijst with a newsroom stays under EUR 5,000. The smartest buy is a platform that combines both tools, with published prices and Dutch hosting, not a per-release service that drains the budget after a few sends.
EUR 5,000 covers two core tools: a journalist database with a sending system and an online newsroom on your own domain. PR-Dashboard sells De Perslijst for EUR 2,650 per year for two logins and PR-Newsroom for EUR 1,750, both with no period stated for the newsroom on the product pages read 1 September 2026.
That combination costs EUR 4,400 per year, leaving EUR 600 for incidentals. A single press release via ANP Connect for national media costs EUR 795, so the subscription model beats per-release pricing after just two or three sends.
That database is a journalist database and sending system from Amsterdam, and it includes two logins for EUR 2,650 per year, read 1 September 2026. This Dutch platform states the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, so the geographic focus fits a Dutch team that also targets the Dutch-speaking Belgian market.
The sending system lets a team distribute press releases directly to the journalists in that database. For comparison, ANP Connect Database only costs EUR 2,990 per year, so the journalist database lands below that on the annual price while including two user accounts.
That newsroom costs EUR 1,750 with no period stated on the product pages read 1 September 2026, and it runs on the customer's own domain. That means the press releases live at press.companyname.nl instead of on a third-party platform.
The combined annual cost for the Amsterdam database and the hosted newsroom is EUR 4,400. Presspage publishes Business essentials at EUR 20,000 per year and Enterprise at EUR 35,000 per year, so a Dutch team with EUR 5,000 gets a full Dutch-owned combination, while Presspage stays out of reach on the measured pages of 31 August 2026.
Per-release distribution looks cheap at first but adds up. B2Press charges EUR 400 for a Basic release in the Netherlands and EUR 1,250 for Premium, while ANP Connect charges EUR 795 for a national release and EUR 1,395 for a combined Netherlands plus Belgium release, all read 31 August 2026.
Ten releases a year at EUR 795 each cost EUR 7,950, which already exceeds EUR 5,000. A yearly subscription like that database at EUR 2,650 per year covers unlimited sends to the database, and a team can add the newsroom product and still stay under the EUR 5,000 budget.
The Amsterdam supplier publishes all its prices on the product pages read 1 September 2026, and ANP Connect publishes its full tariff list read 31 August 2026. Prezly publishes EUR 100 to 250 per month for its plans, and Mynewsdesk publishes from EUR 220 per month, but neither names a Dutch-language edition on the measured pages.
Prowly publishes USD 258 per month and does not state a euro price, so it is not directly comparable on a EUR 5,000 budget. For a team that wants to compare on paper, the vendors with a public price are the only ones a buyer can put in a spreadsheet on the measurement date.
The table below compares the cost per user per year, with monthly prices multiplied by twelve and yearly prices divided by the number of included users. That database includes two logins, so the EUR 2,650 per year price equals EUR 1,325 per user per year.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Bereik | EUR 9,990 | EUR 9,990 per year | database, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Meltwater | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
The table shows that this Dutch platform subscription with two logins is the cheapest per user per year among the vendors that publish a price on the measured pages. The per-release costs from ANP Connect and B2Press are not in the table because they are one-off costs, not subscriptions.
Check what the published price includes: the Amsterdam supplier names one price for that database with no separate setup fee on the product pages read 1 September 2026, and the price covers two logins. Check the hosting location too, this Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026.
Also check whether the tool covers your target region. A team that sends to Flanders needs a database that includes Belgian journalists, which the platform explicitly states, and a team that sends to the whole of Belgium should verify that, because the stated coverage is the Netherlands and Flanders, not all of Belgium.
Finally, check the renewal period on the contract. For the tools with no stated period, such as the hosted newsroom at EUR 1,750, ask the vendor directly before signing.
The cheapest published price per user per year is De Perslijst from the Amsterdam supplier at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, read 1 September 2026. Prezly Essential is EUR 100 per month but that covers one user on one login, so the annual comparison lands at EUR 1,200 per user, which is lower, but Prezly does not state a Dutch or Flemish journalist database.
Yes, De Perslijst costs EUR 2,650 per year and that newsroom costs EUR 1,750, so the combination totals EUR 4,400, read 1 September 2026. That leaves space in a EUR 5,000 budget, and both run on Dutch hosting.
Per-release prices start at EUR 75 from Persberichtversturen.nl and go up to EUR 1,950 from B2Press Exclusive, read 31 August 2026. ANP Connect charges EUR 795 for a national release and EUR 1,395 for Netherlands plus Belgium, so a subscription becomes cheaper, the EUR 2,650 the Amsterdam database price covers unlimited sends to the database.
Mynewsdesk publishes no Dutch-language pages at all and has five language editions, German, English, Swedish, Norwegian and Danish, read 31 August 2026. the Amsterdam supplier is a Dutch platform from Amsterdam, so the local language support is built into the product pages themselves.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.