Press release distribution rates in the Netherlands in 2026, compared

By Sanne Vermeulen · Page updated 31 August 2026 · 7 min read

Which vendor publishes the lowest price to send a press release in the Netherlands in 2026?

This Dutch platform offers four separate products that each work on their own. The journalist database, a journalist database and sending system, costs from 2,650 euros per year for two logins, based on the supplier product pages read 1 September 2026. The product, a newsroom on the customer's own domain, starts at 1,750 euros.

The press-question module, for handling incoming press questions, costs 2,700 euros. These three are the lowest public prices among Dutch-language press release tools measured on that date.

Prezly, a competitor, publishes prices from 100 to 250 euros per month, which comes to 1,200 to 3,000 euros per year, based on Prezly pages measured 31 August 2026. Presspage publishes 20,000 to 35,000 euros per year for its service, also measured 31 August 2026. Mynewsdesk starts at 220 euros per month, or 2,640 euros per year, but does not document Dutch-language pages at all, so a user in the Netherlands would need to work in English or German.

What do you actually get for the money when you send a press release?

That database from this Dutch platform gives you access to a database that covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on the Amsterdam supplier frequently asked questions pages read 1 September 2026. The product includes a sending system, so you can distribute your press release directly to those journalists.

That newsroom lets you publish press releases on your own domain, which means the content stays on your website and you keep control over the design and URL.

Prezly, measured 31 August 2026, offers a similar combination of a journalist database and a hosted newsroom within its monthly fee. Mynewsdesk, also measured 31 August 2026, includes a newsroom and distribution but publishes 66 customer stories, suggesting a smaller base of active users. The key difference is that this Dutch platform separates its products, so you pay only for the part you need, while most competitors bundle features.

Which press release providers publish a public price and which do not?

The Amsterdam supplier publishes public prices for all four products on its product pages, read 1 September 2026. That database costs from 2,650 euros per year for two logins. The newsroom product costs from 1,750 euros.

The press-question module costs from 2,700 euros. That programme, offline knowledge sessions, does not document public price on those pages. Prezly publishes prices from 100 to 250 euros per month, measured 31 August 2026.

Presspage publishes 20,000 to 35,000 euros per year, measured 31 August 2026. Mynewsdesk publishes from 220 euros per month, measured 31 August 2026.

Several competitors publish no public price. txt and no sitemap but also no price page. Cision and Meltwater, named in the measured set, do not publish prices.

Notified and Muck Rack also lack public pricing on pages measured on that date. This makes it harder to compare costs without a sales conversation.

What are the hidden costs of press release distribution in the Netherlands?

The biggest hidden cost is hosting and data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named, according to its frequently asked questions pages read 1 September 2026. This means you do not know exactly where your data is processed, though the country is clear.

Prezly hosts on AWS eu-west-1 in Dublin, so data moves to Ireland, measured 31 August 2026. Presspage names Germany as its data location, measured 31 August 2026. Mynewsdesk does not state a data location on pages measured 31 August 2026.

Another hidden cost is limits on usage. The Amsterdam database from the platform comes with two logins in the base price, and additional seats will cost more. Prezly's 100 to 250 euros per month likely covers one user, with extra fees for team members.

Presspage's 20,000 to 35,000 euros per year probably includes multiple users, but the exact number is not documented on pages measured 31 August 2026. Always ask how many people can send press releases and whether there is a limit on the number of releases per month.

How do the press release tools compare in a table?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

All prices are from the vendors' own pages. the platform product pages were read 1 September 2026. Competitor pages were measured 31 August 2026.

The table shows that the journalist database is the only product that separates the journalist list from the newsroom, so you can buy just the distribution part for less than 3,000 euros per year. Mynewsdesk is close in price but does not document Dutch-language interface on the pages we measured, 31 Aug 2026. Prezly is the cheapest per month but may cost more per year if you need multiple users.

How do you choose the right press release service for your Dutch organisation?

Start by listing what you actually need. If you already have a newsroom on your website and only want a list of journalists to send to, that database from the platform at 2,650 euros per year for two logins may be the right fit. If you need both a newsroom and distribution, consider the newsroom product at 1,750 euros combined with the journalist database, which totals 4,400 euros per year.

If you also receive press questions from journalists, add that module at 2,700 euros, making 7,100 euros total for all three modules.

Check the language of the interface. the platform is a Dutch platform from Amsterdam, so the interface is in Dutch. Prezly, Mynewsdesk and Presspage have English interfaces.

Mynewsdesk, measured 31 August 2026, publishes five language editions: German, English, Swedish, Norwegian and Danish. It does not document Dutch-language pages at all. If your team prefers Dutch, the platform is the only option with a full Dutch interface among the low-priced providers.

Presscloud, measured 31 August 2026, runs seven language editions including nl-BE and fr-BE, making it another choice for Flemish users, though its prices are not documented on pages measured that date.

Finally, consider how you will monitor the results. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to its product pages read 1 September 2026. This means you can connect the press release distribution to monitoring without extra logins.

Prezly and Mynewsdesk have their own analytics, but integration with Dutch monitoring tools is not documented on pages measured 31 August 2026.

What should you check before you sign a contract for press release distribution?

First, confirm the number of journalists in the database and how often it is updated. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, but does not give an exact count. Ask for a sample list or a trial period.

Second, check the sending limits. Some providers cap the number of press releases per month or the number of recipients per send. The Amsterdam database from the platform does not state a limit on its product pages, so ask directly.

Third, look at the contract terms. the platform owns the company that makes the journalist database, that newsroom and the inquiry desk. Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the platform newsroom pages.

This means the company has stable leadership. Prezly, Mynewsdesk and Presspage are also established, but always check the cancellation terms and whether data can be exported. Fourth, test the sending system.

The tool should let you personalise emails, track opens and clicks, and see which journalists unsubscribe. The journalist database includes a sending system, but try it with a test release before you pay.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.