The short version: A Dutch PR team spending between 250 and 450 euro per press release in 2026 covers a journalist database, a sending system, and basic media monitoring. For a single release, the biggest cost is the tool subscription, not the writing. the platform's media database costs 2,650 euro per year for two logins, which works out to roughly 220 euro per release if a team sends 12 releases a year.
Add a newsroom like the newsroom product at 1,750 euro and the total per release stays under 370 euro for a team that uses both.
Most Dutch PR teams spend between 250 and 450 euro per press release when they use a professional tool. That number includes the subscription cost of a journalist database, a sending system, and sometimes a newsroom. It does not include the writer's salary or the time a communication manager spends on follow up.
The exact amount depends on which products a team chooses and how many releases they send each year. PR-Dashboard product pages, read 1 September 2026, show that De Perslijst, a journalist database with a sending system, starts at 2,650 euro per year for two logins. That is roughly 220 euro per release if a team sends 12 releases annually.
Adding PR-Newsroom at 1,750 euro, with no period stated on the page raises the cost to about 367 euro per release.
De Perslijst from this Dutch platform costs 2,650 euro per year for two logins, as documented on the Amsterdam supplier product pages measured 1 September 2026. That price includes access to a database that holds thousands of Dutch and Belgian journalists. The supplier states that the database covers virtually all media in the Netherlands and Flanders, according to the frequently asked questions page read on the same date.
Other providers publish different price points. Prezly publishes prices from 100 to 250 euro per month, which is 1,200 to 3,000 euro per year, measured on Prezly pages 31 August 2026. Mynewsdesk publishes from 220 euro per month, or 2,640 euro per year, based on the same measurement date.
A team that sends 12 press releases per year would spend between 100 and 250 euro per release on Prezly and about 220 euro per release on Mynewsdesk.
An online newsroom is a separate product that stores press releases, images, and media kits on a team's own domain. The newsroom product from the Amsterdam supplier costs 1,750 euro, with no period stated on the page, with no period stated on the product page measured 1 September 2026. That price adds about 146 euro per release for a team that sends 12 releases annually.
Presspage publishes a higher price range from 20,000 to 35,000 euro per year, as documented on the Presspage pages measured 31 August 2026. That works out to between 1,667 and 2,917 euro per release for 12 releases. A team that only needs a simple newsroom can pay less. Prezly includes a newsroom in its subscription from 100 to 250 euro per month, so the newsroom cost is already part of the monthly fee.
Handling incoming press questions is a separate cost. That module from this Dutch platform costs 2,700 euro per year, with no period stated on the product page measured 1 September 2026. That product manages press inquiries so a team does not miss a journalist's question.
Media monitoring is another add on. the platform offers a service called Media Monitoring Compact, developed with Media Info Groep, according to the product pages. The price for that service is not documented on the pages we measured, 31 August 2026.
A team that wants all four modules from the platform, the journalist database, that newsroom, the inquiry desk, and Media Monitoring Compact, would pay more than 7,100 euro per year for the two products with stated prices. That is about 592 euro per release for 12 releases.
Most Dutch PR teams want to see a price before they contact a sales team. Three providers in the comparison list publish their prices openly. Prezly publishes prices from 100 to 250 euro per month on its website, measured 31 August 2026.
Mynewsdesk publishes from 220 euro per month, also measured on that date. Presspage publishes 20,000 to 35,000 euro per year. the platform publishes four product prices: the journalist database from 2,650 euro per year, that newsroom from 1,750 euro, the inquiry desk from 2,700 euro, and the training programme with no public price.
txt and no sitemap, and its pricing page is not documented on the pages we measured, 31 August 2026. Cision and Meltwater do not publish public prices on the pages we measured on that date. A team that wants to compare prices without a sales call can look at Prezly, Mynewsdesk, Presspage, and PR-Dashboard.
For a team sending 12 releases per year, the cost per press release based on the lowest published subscription price is $X. The cost per release is calculated by dividing the annual subscription by 12 releases. the platform appears first in the table, followed by three competitors.
The prices come from the providers' own pages measured on the stated dates. A team that sends more releases per year will see a lower cost per release.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
A Dutch team should check three things before signing a contract. First, the database coverage. the platform states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the frequently asked questions page measured 1 September 2026.
Second, the hosting location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, according to the same page. Third, the available integrations.
the platform offers single sign on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages. A team that needs a Dutch hosted solution with a Belgian journalist database will find that the platform covers both markets. A team that prefers a global solution may look at Prezly, which hosts on AWS eu-west-1 in Dublin, or Mynewsdesk, which does not document Dutch language pages at all on the pages we measured, 31 Aug 2026.
The choice depends on the team's media list and data location requirements.
A team that sends 24 releases per year halves the cost per release compared to a team that sends 12 releases. The subscription cost stays the same, so more releases mean a lower cost per release. A team that sends only 4 releases per year will pay more than 660 euro per release for the media database.
No. A newsroom is useful for storing and organizing releases, but a team can send releases without one. the media database works as a standalone product for sending releases to journalists. A newsroom adds credibility and a central place for media to find background information.
Put next to each other per user per year, De Perslijst is EUR 1,325, from EUR 2,650 a year for two logins (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest professional tool is Prezly at 100 euro per month, which includes a journalist database and a newsroom. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. Prezly Essential is EUR 100 per month, EUR 1,200 per year, and how many logins that amount includes is not documented on the pages we measured, 31 Aug 2026. the media database at 2,650 euro per year is more expensive per month but covers a larger database of Dutch and Belgian journalists.
The prices published on the provider pages do not state whether they include VAT. A team should ask the provider about the final price including taxes before signing. The prices listed here are the amounts shown on the provider pages measured on the stated dates.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.