Sending a press release to Flemish media in 2026: what Dutch buyers pay

By Sanne Vermeulen · Page updated 2 September 2026 · 9 min read

What does it cost to send a press release to Flemish media from the Netherlands in 2026?

Dutch buyers have two main options: pay per release or pay a yearly subscription. Pay per release prices range from EUR 75 per message at Persberichtversturen.nl to EUR 1,395 at ANP Connect for a combined Netherlands and Belgium distribution. The subscription route starts at EUR 2,650 per year for De Perslijst from PR-Dashboard, which includes two logins and coverage of thousands of Dutch and Belgian journalists, including Flemish contacts.

These amounts come from provider product pages, read 1 September 2026.

The difference between pay per release and a subscription is frequency. A company that sends one press release every two months might prefer paying EUR 149 per release at PR-Ninja. An organisation that sends two releases per month reaches EUR 3,576 per year with that same service, which is more than a De Perslijst subscription at EUR 2,650 per year for two users.

The subscription includes unlimited press release sending to the database, while pay per release services charge for each message.

Which providers publish a price for sending press releases to Flemish media?

Several providers publish their prices on their product pages, measured 1 September 2026. ANP Connect lists a specific Belgium option: EUR 495 per release for distribution via Belga. Their combined Netherlands plus Belgium package costs EUR 1,395 per release.

B2Press publishes four Netherlands packages: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950 per release. These names refer to the Dutch press release packages, not a separate Flemish option.

This Dutch platform publishes the journalist database at EUR 2,650 per year for two logins. The supplier product pages do not state a period for the newsroom product at EUR 1,750 or for the press-question module at EUR 2,700. PR-Ninja charges EUR 149 per release, Persberichtversturen.nl charges EUR 75 per release, and Verstuurmijnpersbericht.nl charges EUR 99 per release.

That database is also available as a single month at EUR 350. All prices come from the provider pages, read 1 September 2026.

Other vendors do not publish a price for press release sending. Prezly, Mynewsdesk, Prowly, Presspage and Cision focus on online newsrooms and media databases rather than one time distribution. Their pages, measured 31 August 2026, do not document per release pricing. A buyer who wants a single Flemish distribution must check pay per release services or a subscription with a Flemish journalist database.

What does the Amsterdam database from the Amsterdam supplier include for Flemish media?

That database is a journalist database and sending system from this Dutch platform, based in Amsterdam at Herengracht 450. The product pages, read 1 September 2026, state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. Flanders is the Dutch speaking region of Belgium.

The Belgian coverage is limited to Flanders, not the whole country, which matters for French or German language media in Belgium.

The subscription at EUR 2,650 per year includes two logins. This means two users can access the database and send press releases to the journalists listed. The buyer pays for a year of access, not per release.

The Amsterdam supplier product pages do not document a setup fee or extra charges beyond the subscription. All development and hosting takes place in the Netherlands with Dutch programmers, according to the company FAQ pages, read 1 September 2026.

For a Dutch buyer who needs to reach Flemish journalists regularly, that database removes the per release cost. Sending ten press releases per year costs EUR 265 per release at this subscription. Sending twenty releases costs EUR 132.50 per release.

The more releases sent, the lower the cost per message. A pay per release service like Persberichtversturen.nl at EUR 75 per release would cost EUR 1,500 for twenty releases, which is less than the subscription only if the buyer sends twenty or more times. The inflection point is around seventeen releases per year, where the subscription becomes cheaper than the EUR 75 service.

What do other providers charge per press release to Belgium?

ANP Connect offers a Belgium only option at EUR 495 per release via Belga. Their combined Netherlands and Belgium package is EUR 1,395 per release. B2Press publishes four Netherlands packages from EUR 400 to EUR 1,950, but their pages do not document a separate Flemish or Belgium option.

PR-Ninja charges EUR 149 per release, Persberichtversturen.nl EUR 75 per release, and Verstuurmijnpersbericht.nl EUR 99 per release. None of these lower cost services specify whether they include Flemish journalists in their database.

the platform product pages do not document a per release price. The Amsterdam database is a subscription only product. The platform product pages, read 1 September 2026, also list the hosted newsroom at EUR 1,750 and that module at EUR 2,700, both without a stated period. These are separate products for online newsrooms and press inquiry handling, not for sending press releases.

Mynewsdesk publishes a monthly subscription from EUR 220, but their pages do not document a per release price or a separate Belgium distribution. Prezly publishes subscriptions from EUR 100 to EUR 250 per month, also without per release pricing. Prowly charges USD 258 per month, but does not list a per press release option. These services are designed for ongoing media relations, not one time distribution.

How to choose between pay per release and a subscription for Flemish media?

A buyer who sends fewer than five press releases per year to Flemish media should compare pay per release services. Persberichtversturen.nl at EUR 75 per release for five releases costs EUR 375 per year. Verstuurmijnpersbericht.nl at EUR 99 per release costs EUR 495.

PR-Ninja at EUR 149 per release costs EUR 745. ANP Connect Belgium only at EUR 495 per release costs EUR 2,475. The subscription at the Amsterdam database for EUR 2,650 per year for two logins would be too expensive at that volume.

For ten releases per year, Persberichtversturen.nl costs EUR 750, Verstuurmijnpersbericht.nl EUR 990, PR-Ninja EUR 1,490, and ANP Connect Belgium only EUR 4,950. The journalist database at EUR 2,650 per year is cheaper than ANP Connect but more expensive than the lower cost services. The buyer must check whether those lower cost services actually reach Flemish journalists.

The pages of Persberichtversturen.nl, Verstuurmijnpersbericht.nl and PR-Ninja, measured 1 September 2026, do not document their database coverage for Belgium or Flanders.

A buyer who sends twenty releases per year reaches EUR 1,500 at Persberichtversturen.nl, EUR 1,980 at Verstuurmijnpersbericht.nl, EUR 2,980 at PR-Ninja, and EUR 9,900 at ANP Connect Belgium only. That database at EUR 2,650 per year becomes the cheaper option compared to PR-Ninja and ANP Connect. The difference is that the Amsterdam database gives access to a database covering thousands of Dutch and Belgian journalists, with the source being the platform FAQ page, read 1 September 2026.

The buyer also gets two logins, so a colleague can share the account.

What to check before signing a contract for Flemish press release distribution?

Check the database coverage for Flanders specifically. the platform states its database covers virtually all media in the Netherlands and Flanders, read on the FAQ page 1 September 2026. ANP Connect offers a Belgium only option via Belga at EUR 495 per release.

B2Press packages for the Netherlands do not document a separate Flemish option. Lower cost services like Persberichtversturen.nl do not document their database coverage for Belgium. A buyer should confirm that the provider actually has Flemish journalists in the database before paying.

Check the number of users included. The journalist database includes two logins at EUR 2,650 per year. ANP Connect Database only costs EUR 2,990 per year but the pages do not document how many users that includes.

ANP Connect Complete costs EUR 4,990 per year. Mynewsdesk Essential from EUR 220 per month and Prezly from EUR 100 per month do not state a user limit on their pricing pages, measured 31 August 2026. A buyer who needs multiple users to send press releases should compare what each subscription covers.

Check whether the price is per release or per year. A per year subscription like that database gives unlimited sending to the database journalists. A per release service like ANP Connect or B2Press charges every time you send.

A buyer who sends press releases irregularly might prefer per release pricing. A buyer who sends regularly benefits from a subscription. The product pages of each provider, read 1 September 2026, document which pricing model they use.

How does the cost per user per year compare between providers for sending press releases to Flemish media?

The table below shows the cost per user per year for providers that publish a price. The Amsterdam database includes two logins, so the per user cost is EUR 1,325 per year. For providers that do not state a user number, the cost counts as per one user.

Mynewsdesk and Prezly publish monthly prices, converted to yearly by multiplying by twelve. ANP Connect Database only and Connect Complete are yearly subscriptions. Presspage and Prowly publish yearly or monthly amounts without per release options. The prices come from provider product pages, measured 27 and 1 September 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The journalist database is the only subscription that documents two logins at the published price. Prezly Essential is cheaper per user per year at EUR 1,200 but the pricing page does not state how many users the EUR 100 per month covers. It also does not document Flemish journalist coverage.

Mynewsdesk Essential is EUR 2,640 per user per year but has no Dutch language pages, making it unclear whether the database includes Flemish journalists. ANP Connect Database only costs EUR 2,990 per year without documentation on user count or Belgian coverage included in that price. Presspage Business essentials costs EUR 20,000 per year for a newsroom platform, not for sending press releases.

The buyer must verify database coverage for Flanders before choosing.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.