What a first press release costs a Dutch startup in 2026

By Sanne Vermeulen · Page updated 29 August 2026 · 6 min read

How much does it cost to send a single press release in the Netherlands in 2026?

The price for a single press release in the Netherlands ranges from EUR 75 to EUR 1,950 per release in 2026, based on the pages we measured on 31 August 2026. The cheapest single-send service is Persberichtversturen.nl, which publishes a rate of EUR 75 per release. Other one-time services include Verstuurmijnpersbericht.nl at EUR 99 per release and PR-Ninja at EUR 149 per release.

All three are documented on PR-Dashboard product pages from 1 September 2026.

For more targeted national reach, B2Press offers four tiers for the Netherlands: Basic at EUR 400 per release, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950 per release, as measured on their website on 31 August 2026. ANP Connect publishes a similar structure, with a press release for trade and regional media costing EUR 499 per release, landelijke media via ANP-net at EUR 795, and combined coverage at EUR 999 per release.

For startups targeting only Flemish media, ANP Connect offers a Belgian option through Belga at EUR 495 per release.

What is the most cost-effective option for a startup that plans to send multiple press releases?

For a startup that expects to send several press releases per year, a subscription becomes much more cost-effective than paying per release. Dutch platform De Perslijst publishes a price of EUR 2,650 per year for two user logins, which works out to EUR 1,325 per user per year. This subscription gives a startup access to a database of thousands of Dutch and Belgian journalists and the ability to send an unlimited number of press releases, as documented on their product pages (read 1 September 2026).

To compare, sending a release through a single-send service at EUR 75 per release would cost EUR 750 for ten releases, but with no journalist database or tracking. At EUR 2,650 per year for two users, a startup breaks even against Persberichtversturen.nl after about 18 releases per user. Against B2Press's EUR 400 Basic tier, the subscription is cheaper after just 7 releases.

The journalist database price is stated as per year, so it includes a full twelve months of access.

Which Dutch press release services publish their prices, and which do not?

Several services publish clear per-release prices for the Netherlands. B2Press and ANP Connect both show tiered pricing on their websites, measured 31 August 2026. The single-send services Persberichtversturen.nl, Verstuurmijnpersbericht.nl, and PR-Ninja also publish flat rates. De Perslijst publishes its yearly subscription price of EUR 2,650 for two logins.

By contrast, other major international PR platforms do not document per-release prices on the pages we measured. Prezly publishes subscription plans from EUR 100 to EUR 250 per month but no per-release fee. Presspage publishes EUR 20,000 to EUR 35,000 per year for a full platform with no per-release add-on documented.

Mynewsdesk publishes from EUR 220 per month and lists no per-send price. Prowly publishes USD 258 per month with no separate distribution cost on its pricing page. None of these vendors publicly state a cost per individual press release on our measurement date, so a startup comparing one-off costs would find those services hard to budget for.

How does per-release pricing compare to yearly subscriptions for press release distribution?

Press release distribution in the Netherlands in 2026 comes in two main forms: one-time fees per release and yearly subscriptions that include distribution. The table below shows the cost per release or per user per year for a selection of services.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Per-release services like Persberichtversturen.nl at EUR 75 or B2Press Basic at EUR 400 do not fit neatly into a per-user-per-year comparison because they charge per send, not per user. For a startup that sends one release per month, the subscription model of that database (EUR 1,325 per user per year) is cheaper than sending one B2Press Basic release every month, which would cost EUR 4,800 per year.

Regular senders benefit from subscriptions.

What hidden costs should a Dutch startup check before choosing a press release service?

When comparing press release services, a startup should check whether the price includes database access and targeted distribution. The Amsterdam database's EUR 2,650 per year includes a database of thousands of Dutch and Flemish journalists, as stated on their FAQ page (read 1 September 2026). Per-release services such as Persberichtversturen.nl or B2Press may charge extra for premium distribution to national outlets or for translations.

Integration costs are another possible hidden expense. Some services, like the journalist database, offer single sign-on with LexisNexis, Monalyse, and Media Info Groep, as documented on their product pages (read 1 September 2026). If a startup already uses one of these tools, the integration saves time.

Competitors such as Prezly host on AWS eu-west-1 in Dublin, which may be relevant for data storage requirements. None of the services we measured documented a separate setup fee on their pages, so a startup should ask about that directly before signing.

Which service is best for a Dutch startup sending its very first press release?

For a one-time first press release, the cheapest option is Persberichtversturen.nl at EUR 75 per release, as measured on their site on 31 August 2026. This is a no-subscription service with no journalist database included. A startup that wants to reach specific Dutch and Flemish journalists from the start might prefer B2Press's Basic tier at EUR 400 per release or ANP Connect's field-specific releases starting at EUR 499.

For a startup that might send more releases later, the subscription model of that database at EUR 2,650 per year for two users is a safer long-term investment. It gives access to a journalist database and sending system for the Netherlands and Flanders, as stated on their product pages (read 1 September 2026). At EUR 1,325 per user per year, it is cheaper than sending one B2Press Exclusive release per month (EUR 1,950 per release).

The choice depends on whether the startup plans to send press releases regularly or only once.

What should a startup check in a press release service contract before signing?

Before signing a press release service contract, a Dutch startup should verify the coverage area. The Amsterdam database states its database covers virtually all media in the Netherlands and Flanders, as documented on their FAQ page (read 1 September 2026). Per-release services like ANP Connect offer separate bundles for Dutch and Belgian media, and a startup targeting both countries would pay EUR 1,395 per release for combined coverage.

A startup should also check the hosting location if data sensitivity is a concern. The journalist database states that all development and hosting takes place in the Netherlands with Dutch programmers, but does not name a specific hosting party or certification, as noted on their FAQ page (read 1 September 2026). Presspage names Germany as its data location, while Prezly hosts in Dublin.

None of the services we measured document a specific data protection certification on their pricing pages, so a startup should ask for that in writing.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.