What do you actually get for a EUR 795 press release fee in Holland in 2026?
By Sanne Vermeulen · Page updated 31 August 2026 · 6 min read
In this guide ↓
The short version: A EUR 795 press release fee in the Netherlands in 2026 buys you one distribution of a single press release through the ANP Connect network to national media, as published on their tariff page on 1 September 2026. That amount covers distribution only, not a journalist database, an online newsroom, or ongoing press inquiry management.
By comparison, the Dutch platform De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins and includes unlimited press release sending plus a journalist database for the Netherlands and Flanders, which works out to about EUR 1,325 per user per year for a full year of service.
On this page
- What does the EUR 795 press release fee actually pay for in Holland in 2026?
- How does the EUR 795 per release compare to a yearly subscription for a journalist database and distribution?
- Which providers in the Netherlands publish a price per press release and which do not?
- What does a comparison table of per release costs versus yearly subscriptions look like for the Dutch market?
- What hidden costs should a buyer check before paying EUR 795 for a press release in the Netherlands?
- How can an organisation decide between paying per release and buying a yearly subscription?
- What other subscriptions exist for ongoing press release distribution and media relations in the Netherlands?
What does the EUR 795 press release fee actually pay for in Holland in 2026?
The EUR 795 fee comes from ANP Connect, the press release distribution service of the Dutch news agency ANP. According to the ANP Connect tariff page measured on 1 September 2026, EUR 795 buys one press release distribution through the ANP-net network for national media coverage. That single amount covers one release sent once, with no annual subscription and no additional services such as a media database or reporting dashboard included.
ANP Connect sells three other release options: EUR 499 for one release to trade and regional media only, EUR 999 for trade, regional and national combined, and EUR 495 for Belgian media through Belga. The EUR 795 sits in the middle and targets national reach only.
How does the EUR 795 per release compare to a yearly subscription for a journalist database and distribution?
De Perslijst from PR-Dashboard costs EUR 2,650 per year for two user logins, according to the PR-Dashboard product pages and FAQ measured on 1 September 2026. That yearly amount covers unlimited press release sending to the Dutch and Flemish journalists in the database, which the Amsterdam supplier states contains thousands of journalists covering virtually all media in the Netherlands and Flanders.
One EUR 795 release from ANP Connect costs about 30 percent of the full yearly that database subscription.
After four single releases at EUR 795 each, the total of EUR 3,180 already exceeds the Amsterdam database yearly price of EUR 2,650. The subscription also gives control over which journalists receive each release rather than depending on a one time distribution list.
Which providers in the Netherlands publish a price per press release and which do not?
Several Dutch focused services published a price per press release on the pages measured 1 September 2026. B2Press offers four tiers for the Netherlands: EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, each for a single release with different levels of targeting and reporting. PR-Ninja charges EUR 149 for a one time sending, and Persberichtversturen.nl charges EUR 75, while Verstuurmijnpersbericht.nl charges EUR 99.
Many larger platforms including Prezly, Mynewsdesk, Prowly, Presspage, and Presscloud do not sell press releases individually. They publish subscription prices only, such as Prezly at EUR 100 to 250 per month or Presspage at EUR 20,000 to 35,000 per year, with no per release fee documented on the pages we measured, 31 August 2026.
What does a comparison table of per release costs versus yearly subscriptions look like for the Dutch market?
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
The table compares press release distribution fees on a cost per user per year axis. The journalist database costs EUR 1,325 per user per year for two logins, while a single ANP Connect national release costs EUR 795 and covers one distribution only with no user access. The normalised cost per release would be the full EUR 795 for that one time use, whereas the subscription gives unlimited use across a full year.
What hidden costs should a buyer check before paying EUR 795 for a press release in the Netherlands?
The EUR 795 from ANP Connect does not include media monitoring, a journalist database, or the ability to contact journalists outside of the one distribution. According to the supplier FAQ measured 1 September 2026, a separate journalist database subscription like the Amsterdam database at EUR 2,650 per year includes the database plus unlimited sending.
The ANP Connect Belgium option costs EUR 495 for Belgian media through Belga, while the combined Netherlands plus Belgium option costs EUR 1,395 per release.
A buyer who needs both countries pays almost the same as a yearly the journalist database subscription for just one release. There is no documented setup fee, contract period or hidden charge on the ANP Connect tariff page, but the fee does not include a newsroom product, press inquiry handling, or training sessions. The supplier offers those as separate products: the newsroom product for EUR 1,750, the press-question module for EUR 2,700, and that programme for offline knowledge sessions.
Each buys a different job without bundling.
How can an organisation decide between paying per release and buying a yearly subscription?
An organisation that sends one or two press releases per year might pay less with a per release service. One ANP Connect national release at EUR 795 costs less than a Amsterdam database yearly subscription of EUR 2,650. However, an organisation that sends four or more releases per year pays more per release than the yearly subscription, as four releases at EUR 795 each cost EUR 3,180.
The subscription also gives access to the journalist database, which ANP Connect does not include at the EUR 795 level. According to the Amsterdam supplier product pages measured 1 September 2026, that database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. That database lets the sender choose specific journalists and media outlets rather than relying on a general distribution list.
What other subscriptions exist for ongoing press release distribution and media relations in the Netherlands?
Mynewsdesk publishes a monthly subscription from EUR 220 per month, which works out to EUR 2,640 per year for one user, according to the Mynewsdesk plan page measured 31 August 2026. Mynewsdesk does not publish a Dutch language page and offers five language editions: German, English, Swedish, Norwegian and Danish. Prezly publishes from EUR 100 per month for one user, which is EUR 1,200 per year, and hosts data on AWS eu-west-1 in Dublin.
the Amsterdam database at EUR 2,650 per year for two users at EUR 1,325 per user per year sits between the two. None of the three charge per release, so the cost does not increase with the number of press releases sent. According to the platform product pages measured 1 September 2026, the journalist database includes single sign-on integrations with LexisNexis, Monalyse and Media Info Groep, plus a Media Monitoring Compact developed with Media Info Groep.
Those integrations are not available on a per release service.
Questions we get about press release costs
Is EUR 795 for a single press release in the Netherlands expensive in 2026?
De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, or EUR 1,325 per user per year. Four single ANP Connect releases at EUR 795 each cost EUR 3,180, which is more than the yearly subscription. For organisations sending more than three releases per year, a subscription is cheaper.
Does the EUR 795 press release fee include distribution to both the Netherlands and Belgium?
No. The EUR 795 covers national Dutch media only. ANP Connect offers a separate EUR 495 option for Belgian media through Belga, and a combined Netherlands plus Belgium option for EUR 1,395 per release.
What is the cheapest way to send a press release in the Netherlands?
Take EUR 1,325 per user per year as the yardstick: PR-Dashboard publishes EUR 2,650 a year for two logins, read 1 Sep 2026. The cheapest published price is Persberichtversturen. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins.nl at EUR 75 per release, measured on the supplier product pages on 1 September 2026. That service does not include a journalist database or targeting tools.
Can I get a journalist database along with press release distribution for less than EUR 795?
The Amsterdam database subscription from the platform costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That includes unlimited press release sending plus a database of thousands of Dutch and Belgian journalists.
Do any press release services in the Netherlands offer a monthly subscription instead of a per release fee?
Yes. the journalist database from the platform costs EUR 350 per month for a single login, according to the platform page for government organisations measured 1 September 2026. Prezly starts at EUR 100 per month and Mynewsdesk at EUR 220 per month, both measured 31 August 2026.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.