Why press release fees jump from EUR 75 to EUR 1,950 in Holland in 2026

By Sanne Vermeulen · Page updated 29 August 2026 · 8 min read

Why does sending one press release cost between EUR 75 and EUR 1,950 in the Netherlands in 2026?

The price you pay for a single press release in the Netherlands depends on two things: how many journalists receive it and how much targeting you want. At the bottom end, Persberichtversturen.nl charges EUR 75 for one release (source pr-dashboard.nl/producten, read 1 September 2026). At the top end, B2Press Exclusive costs EUR 1,950 per release (source b2press.com/country-pr-packages/netherlands, measured 31 August 2026).

That is a multiple of 26 times. The difference is not just inflation. It is about the size of the media list, the level of personalisation, and whether the service includes distribution to national news wires.

ANP Connect, a well known Dutch newswire service, also spans a wide range. Its cheapest release to trade and regional media costs EUR 499. National media distribution through the ANP network costs EUR 795.

A combined trade, regional and national release goes for EUR 999. Adding Belgian media via Belga costs EUR 495 for just Belgium or EUR 1,395 for the Netherlands and Belgium together (source anpconnect.nl/tarieven, read 31 August 2026). B2Press has a similar ladder: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950.

The entry level services like Persberichtversturen.nl, Verstuurmijnpersbericht.nl at EUR 99 per release, and PR-Ninja at EUR 149 per release (source pr-dashboard.nl/producten, read 1 September 2026) typically send to a basic list of Dutch journalists. They do not include ANP wire access or targeted sector lists. That explains the low price.

Once you need industry specific journalists, national wire coverage or Belgian media, the price climbs quickly.

What do you actually get for EUR 75 per press release?

The EUR 75 option from Persberichtversturen.nl is the cheapest measured press release service in the Netherlands in 2026. It sends your text to a database of Dutch journalists. The service does not state which journalists are in that database or how often it is updated.

For a small local announcement, that may be enough. But if your news needs to reach a specific sector like technology or healthcare, the basic list may miss the right contacts.

Verstuurmijnpersbericht.nl at EUR 99 per release and PR-Ninja at EUR 149 per release sit just above that. They also send to a database but do not document on their pages what targeting options exist (source pr-dashboard.nl/producten, read 1 September 2026). All three services are one time transactions.

You pay per press release, with no subscription or ongoing account. That makes them accessible for businesses that send only one or two releases per year.

What do you get for EUR 1,950 per press release?

The top price of EUR 1,950 comes from B2Press Exclusive (source b2press.com/country-pr-packages/netherlands, measured 31 August 2026). This package includes distribution to journalists in the Netherlands plus a wider international reach. B2Press lists its targeting as country specific PR packages.

The Exclusive tier likely includes the largest list of journalists and the most detailed sector targeting, though the package details are not fully documented on the pages we measured.

ANP Connect offers a similar high end experience. Its Netherlands plus Belgium package costs EUR 1,395 per release. That gives you access to the ANP newswire for Dutch media and the Belga wire for Flemish media.

Flemish coverage is important because many Dutch distribution services only cover the Netherlands. ANP Connect also offers a press release in Dutch language, which is the standard for both markets. The service is designed for press releases that need to reach national newspapers, television stations and online news sites in both countries.

How do the annual subscription models compare to per release pricing?

For companies that send many press releases, a yearly subscription can be cheaper than paying per release. PR-Dashboard sells De Perslijst, a journalist database and sending system, for EUR 2,650 per year for two logins (source pr-dashboard.nl/producten, read 1 September 2026). That works out to EUR 1,325 per user per year.

With that subscription you can send an unlimited number of press releases to a database that covers thousands of Dutch and Flemish journalists. The same service costs EUR 350 if you buy one month separately (source pr-dashboard.nl/voor-wie/soort-bedrijf/overheid, read 1 September 2026).

ANP Connect also sells subscriptions that include press release distribution. Its Database only plan costs EUR 2,990 per year. Connect Complete at EUR 4,990 per year adds more features.

The Bereik plan at EUR 9,990, Impact at EUR 15,990 and Strategie at EUR 30,000 per year are for larger teams (source anpconnect.nl/tarieven, read 31 August 2026). These subscriptions include a set number of press releases and access to the ANP journalist database. If you send more than six press releases per year, a EUR 2,650 subscription is cheaper than paying EUR 499 per release through ANP Connect.

Which providers publish a price and which do not?

In the Dutch press release market, only a handful of providers publish clear prices on their websites. ANP Connect, B2Press, Persberichtversturen.nl, Verstuurmijnpersbericht.nl, PR-Ninja and PR-Dashboard all show their rates on their product pages, measured 27 and 1 September 2026. Other major PR platforms like Prezly, Mynewsdesk, Prowly, Cision, Meltwater, Muck Rack and Presspage publish no per release prices on their websites.

They sell subscriptions or custom packages, and the price depends on the number of users, regions and features.

For example, Prezly publishes monthly subscription prices from EUR 100 to EUR 250 but does not list a per release fee (source prezly.com/pricing, read 31 August 2026). Mynewsdesk starts at EUR 220 per month and also does not charge per release. These platforms are designed for ongoing PR work, not for one off press release distribution.

If you only need to send a single press release, the per release services are the ones that show a clear price upfront.

How to choose between per release and subscription for your organisation?

The decision depends on how many press releases you send per year and how much targeting you need. If you send one or two releases a year to a general audience, Persberichtversturen.nl at EUR 75 per release or Verstuurmijnpersbericht.nl at EUR 99 per release are the cheapest options. If you need to reach journalists in Belgium as well as the Netherlands, ANP Connect at EUR 1,395 for both countries or B2Press Exclusive at EUR 1,950 per release cover both markets.

If you send four, five or more releases per year, a subscription like that database at EUR 2,650 per year for two logins becomes more economical. Four releases at EUR 75 each cost EUR 300, which is less than the subscription. But at ten releases, the subscription saves money.

The subscription also gives you access to the database itself, which means you can search for journalists by topic, write personalised pitches and track who opened your email. That is not possible with a basic distribution service.

For teams that also need an online newsroom or a system to handle incoming press questions, this Dutch platform sells separate products. The hosted newsroom starts at EUR 1,750 and that module at EUR 2,700 (source pr-dashboard.nl/producten, read 1 September 2026). These work independently of the Amsterdam database. So a company can buy only the newsroom if it already has a database, or only the press inquiry tool.

Comparison table: cost per press release and per user per year

The table below compares press release services on two price axes. The first column shows the cost per press release for one time services. The second column shows the cost per user per year for subscription services, calculated from the published amount. The Amsterdam supplier that database is listed first, followed by rotating competitors that are higher on the per user per year axis.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The table shows that for a team of two sending multiple releases per year, the Amsterdam database at EUR 1,325 per user per year is cheaper than ANP Connect Database only at EUR 2,990 per user per year. Prezly Essential at EUR 1,200 per user per year is slightly lower but does not include a Dutch and Flemish journalist database. B2Press Basic at EUR 400 per release is a one time cost with no ongoing subscription.

What to check before you sign a press release service contract

Before you pay for a press release service, confirm three things. First, check which journalists are in the database. Persberichtversturen.nl at EUR 75 does not list its sources.

B2Press and ANP Connect name specific media networks. Second, check whether the service covers Flanders, the Dutch speaking part of Belgium. Many cheap services only cover the Netherlands.

If you need Flemish journalists, you need ANP Connect, B2Press or PR-Dashboard. Third, check if there is a limit on the number of releases or words. Subscriptions like the journalist database allow unlimited sending. Per release services charge per press release, so sending multiple versions of the same story costs extra.

The price jump from EUR 75 to EUR 1,950 is not random. It reflects the difference between a basic email blast and a targeted professional distribution that reaches national newsrooms in two countries. For a small local business, EUR 75 may be fine.

For a company launching a product that needs coverage in De Telegraaf and Het Laatste Nieuws, the higher tier is necessary. In both cases, the price is published and you can compare before you buy.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.