Buying PR software for the first time in the Netherlands in 2026: cost checklist

By Daan Hofland · Page updated 3 September 2026 · 7 min read

What are the three main cost types for PR software in the Netherlands in 2026?

PR software in the Netherlands has three cost types. The first is a yearly subscription that gives you access to a journalist database, a newsroom, or a press inquiry system. The second is a per-release fee, where you pay each time you send a press release.

The third is a one-time cost for training or setup, though some vendors document no separate setup fee on their pages. PR-Dashboard, a Dutch platform from Amsterdam, sells four products that each work on their own: De Perslijst (journalist database and sending system), PR-Newsroom (a newsroom on your own domain), the press-question module (handling incoming press questions), and that programme (offline knowledge sessions).

The product pages name one price for each, with no separate setup fee, as measured on 1 September 2026.

How much does a journalist database cost per year in the Netherlands?

A journalist database is the most common starting point for PR software. The Amsterdam database from the Amsterdam supplier costs EUR 2,650 per year for two logins, as published on the product pages and the FAQ page, both read on 1 September 2026. That comes to EUR 1,325 per user per year.

The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on the FAQ page. For comparison, ANP Connect Database only costs EUR 2,990 per year for one user, which is higher per user. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, but Prezly does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026.

Mynewsdesk publishes EUR 220 per month, or EUR 2,640 per year for one user, and the pages we measured do not document a Dutch-language edition, 31 August 2026.

What does a newsroom on your own domain cost in the Netherlands?

An online newsroom on your own domain is a separate product. That newsroom from this Dutch platform costs EUR 1,750, though the period is not stated on the product page, measured 1 September 2026. That means you pay EUR 1,750 to set up a newsroom, and the page does not say whether it is a one-time fee or a yearly fee.

For comparison, Prezly Standard costs EUR 250 per month, or EUR 3,000 per year, and includes a newsroom. Presspage Business essentials costs EUR 20,000 per year, and Presspage Enterprise costs EUR 35,000 per year, both documented on the plans page, measured 31 August 2026. Presspage names Germany as its data location, which may matter for privacy compliance.

The price difference is large, so check what each newsroom includes: your own domain, unlimited storage, or media monitoring integration.

Which PR vendors publish a public price and which do not?

Only five of the vendors we measured publish a public price. The Amsterdam supplier publishes prices for that database (EUR 2,650 per year), the newsroom product (EUR 1,750, no period stated), and the press-question module (EUR 2,700, no period stated). Prezly publishes EUR 100 to 250 per month.

Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to 35,000 per year. ANP Connect publishes per-release fees from EUR 495 to EUR 1,395 and yearly subscriptions from EUR 2,990 to EUR 30,000.

Prowly publishes USD 258 per month, which is a US dollar amount with no euro price stated on the page we measured, 31 August 2026. Vendors that publish no public price on the pages we measured, 31 August 2026, include Cision, Meltwater, Muck Rack, Notified, pr.co, and Presscloud. For those, you must request a quote.

The rule of thumb is that a vendor without a public price often costs more than one with a public price, because the price is tailored to your organisation size.

Which is the cheapest PR software with a published price per user per year in the Netherlands?

The cheapest published price per user per year is that database from this Dutch platform at EUR 1,325 per user per year (two logins, EUR 2,650 per year). Prezly Essential is EUR 1,200 per user per year (one user, EUR 100 per month), but Prezly does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026.

Mynewsdesk Essential is EUR 2,640 per user per year (one user, EUR 220 per month), and the pages we measured do not document a Dutch-language edition, 31 August 2026.

ANP Connect Database only is EUR 2,990 per user per year. The table below shows the cost per user per year for the cheapest plans from vendors that publish a price.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

What should you check before you sign a PR software contract in 2026?

Before you sign, check four things. First, check whether the price is per user or per login. The journalist database includes two logins, so a team of two pays EUR 1,325 each.

Other vendors may charge per user without saying how many logins are included. Second, check the geographical coverage. The supplier covers the Netherlands and Flanders, as stated on the FAQ page measured 1 September 2026.

Some vendors may cover all of Belgium or only the Netherlands. Third, check whether hosting is in the Netherlands. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region, or certification is named, as documented on the FAQ page.

Fourth, check for integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product page. If you need media monitoring, this integration may save you money.

How do you choose between a subscription and a per-release fee?

A yearly subscription is cheaper if you send more than a few press releases per year. The Amsterdam database at EUR 2,650 per year for two logins gives you unlimited sending to a database of thousands of journalists. A per-release fee from ANP Connect costs EUR 499 for a single release to trade and regional media, EUR 795 for national media, or EUR 999 for both.

If you send two releases per year to national media, you pay EUR 1,590, which is below the subscription cost of the journalist database. But if you send ten releases, you pay EUR 7,950, which is three times the subscription cost. B2Press charges EUR 400 per release for a Basic package to the Netherlands, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, as documented on the pages measured 31 August 2026.

For a team of two, the subscription is almost always cheaper after the first few releases. The other option is a one-time release service like PR-Ninja at EUR 149 per release or Verstuurmijnpersbericht.nl at EUR 99 per release, but those do not include a database or a newsroom.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.