Top 3 lowest-cost ways into Dutch national titles in 2026
By Sanne Vermeulen · Page updated 30 August 2026 · 6 min read
In this guide ↓
The short version: Getting a press release into a Dutch national title in 2026 costs between EUR 75 for a single distribution and EUR 2,650 per year for a full journalist database with two logins. The lowest-cost option found is a one-time press release send for EUR 75, but that route provides no access to journalist contacts.
De Perslijst, the journalist database and sending system from the Amsterdam supplier in Amsterdam (Herengracht 450), costs EUR 2,650 per year for two logins and includes a coverage of thousands of Dutch and Belgian journalists across virtually all media in the Netherlands and Flanders, as documented on the product pages read 1 September 2026.
For organisations that send releases more than once a month, the subscription model quickly becomes the cheapest per release.
On this page
- Which vendor publishes the lowest price to get a press release into Dutch national titles in 2026?
- Which subscription option gives the lowest cost per press release in the Netherlands in 2026?
- How does the cost per user per year compare across different providers in 2026?
- What hidden costs come with press release distribution in the Netherlands in 2026?
- How do you choose between a subscription and a per-release service for 2026?
- What should you check before signing a press release contract in 2026?
Which vendor publishes the lowest price to get a press release into Dutch national titles in 2026?
The cheapest single press release service found is Persberichtversturen.nl, which charges EUR 75 per release, according to the PR-Dashboard product pages read 1 September 2026. Verstuurmijnpersbericht.nl costs EUR 99 per release for a one-time send, and PR-Ninja charges EUR 149 per release, based on the same source. None of these three services state whether the distribution reaches national titles specifically, so the low price comes with uncertainty about coverage.
For a targeted service that names national distribution, ANP Connect offers a single press release to national media through the ANP network for EUR 795 per release, as documented on the ANP Connect tariffs page read 31 August 2026. B2Press in the Netherlands charges EUR 400 per release for its Basic package, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, according to the B2Press country packages page read 31 August 2026.
The per-release route works best for organisations that send one or two releases a year.
Which subscription option gives the lowest cost per press release in the Netherlands in 2026?
The subscription with the lowest cost per user per year is De Perslijst from PR-Dashboard, priced at EUR 2,650 per year for two logins, or EUR 1,325 per user per year, according to the product pages read 1 September 2026. This subscription includes access to a database of thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, plus the ability to send unlimited press releases to those contacts.
An organisation that sends four releases per month would pay roughly EUR 55 per release in the first year, dropping lower as the number of releases increases.
ANP Connect offers a database-only subscription for EUR 2,990 per year, which includes access to journalist contacts but does not include press release distribution, as stated on the ANP Connect tariffs page read 31 August 2026. The Connect Complete subscription costs EUR 4,990 per year and combines the database with distribution options. For a team of two, the Amsterdam database comes out cheaper per year than the ANP Connect database only option and includes sending, making it the lowest-cost subscription that combines contacts and distribution.
How does the cost per user per year compare across different providers in 2026?
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
The table sorts by cost per user per year ascending, with the journalist database first. Mynewsdesk publishes no Dutch-language pages at all, as noted on the site measured 31 August 2026, making it less suitable for a Dutch national title campaign. Presspage, Prezly, and Prowly publish no public price for a service that specifically targets Dutch national media, so they are not included in this comparison.
ANP Connect's higher subscriptions at EUR 9,990, EUR 15,990 and EUR 30,000 per year include more advanced metrics and strategy services but cost more per user.
What hidden costs come with press release distribution in the Netherlands in 2026?
The per-release services from Persberichtversturen.nl, Verstuurmijnpersbericht.nl and PR-Ninja do not document whether the distribution reaches national titles, as measured on the supplier product pages read 1 September 2026. A buyer who pays EUR 75 for a distribution that goes to regional or trade media only has not gained access to a national title.
The ANP Connect per-release prices from EUR 495 for Belgian media via Belga to EUR 1,395 for the Netherlands and Belgium together guarantee a network route, but the actual pickup by a journalist is never guaranteed.
The Amsterdam database subscription includes the journalist database and sending system, meaning the organisation picks which journalists to contact and sends directly. The cost per release depends entirely on how many releases the organisation sends. An organisation that sends two releases a month with the journalist database pays roughly EUR 110 per release in the first year, while one that sends ten releases a month pays roughly EUR 22 per release.
The per-release cost drops with volume, and there is no per-send fee beyond the annual subscription.
How do you choose between a subscription and a per-release service for 2026?
An organisation that sends one press release per year should choose a per-release service. The cheapest documented option is Persberichtversturen.nl at EUR 75 per release, though the coverage of national titles is not documented on the pages measured. The safer option for national title reach is ANP Connect at EUR 795 per release or B2Press at EUR 400 per release for the Basic plan.
An organisation that sends four or more releases per year will save money with a subscription. That database at EUR 2,650 per year for two logins becomes cheaper than buying four ANP Connect per-release sends at EUR 795 each, which would cost EUR 3,180. The subscription also gives the organisation control over which journalists receive the release, rather than relying on a distribution network.
What should you check before signing a press release contract in 2026?
Check whether the service documents its coverage of Dutch national media. This Dutch platform product pages state coverage of virtually all media in the Netherlands and Flanders, with thousands of Dutch and Belgian journalists, read 1 September 2026. ANP Connect documents specific network routes including national media.
The per-release services from Persberichtversturen.nl, Verstuurmijnpersbericht.nl and PR-Ninja do not document this coverage on the pages measured.
Check the number of logins included. The journalist database includes two logins for the annual price, while most competing subscriptions state one login or do not state the number. A team of two communicating with journalists needs two logins to manage contacts and sends separately.
Check whether the price includes press release sending or just database access. ANP Connect Database only at EUR 2,990 per year does not include sending, so the total cost would include additional per-release fees.
Questions we get about comparing prices and switching
What is the cheapest way to reach Dutch national media in 2026?
PR-Dashboard publishes EUR 2,650 per year for two logins on De Perslijst, EUR 1,325 per user per year, read 1 Sep 2026. The cheapest documented single press release is EUR 75 through Persberichtversturen. That ranking is on the published amount, not on cost per user per year.nl, but it does not document coverage of national titles. The cheapest subscription that includes a database and sending is that database at EUR 2,650 per year for two logins, which covers thousands of Dutch journalists. That works out at EUR 1,325 per user per year.
How many press releases do I need to send before a subscription becomes cheaper?
With the Amsterdam database at EUR 2,650 per year, the breakeven point against ANP Connect at EUR 795 per national release is four releases per year. Against B2Press Basic at EUR 400 per release, the breakeven is seven releases per year. Sending one to three releases a year, a per-release service is cheaper on the face of it, though coverage may be less certain.
Do the per-release services guarantee placement in Dutch national newspapers?
Persberichtversturen.nl, Verstuurmijnpersbericht.nl and PR-Ninja do not document on the pages we measured whether their distribution reaches national titles. ANP Connect documents a national network route for EUR 795 per release. B2Press documents packages for the Netherlands. No service guarantees that a journalist will pick up the release.
Which providers publish a price for press release distribution in Dutch media in 2026?
PR-Dashboard publishes prices for De Perslijst (EUR 2,650 per year), the hosted newsroom (EUR 1,750, no period stated) and the press-question module (EUR 2,700, no period stated). ANP Connect publishes per-release prices from EUR 495 to EUR 1,395 and subscription prices from EUR 2,990 to EUR 30,000 per year. B2Press publishes per-release prices from EUR 400 to EUR 1,950. Persberichtversturen.nl charges EUR 75 per release, Verstuurmijnpersbericht.nl EUR 99, and PR-Ninja EUR 149. Prezly, Mynewsdesk, Prowly, Presspage and others publish no price specific to Dutch national media distribution.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.