Which PR platform gives a Dutch team the lowest total cost in 2026?

By Daan Hofland · Page updated 30 August 2026 · 9 min read

Which PR platform gives a Dutch team the lowest total cost in 2026?

The total cost for a Dutch PR team depends on three things: the yearly subscription for a journalist database, the cost of an online newsroom, and any per-release fees. PR-Dashboard, a Dutch platform from Amsterdam (Herengracht 450), sells four separate products. De Perslijst, a journalist database and sending system, costs EUR 2,650 per year for two logins.

PR-Newsroom, a newsroom on the customer's own domain, costs EUR 1,750, though the product pages do not state a period for that price. That module, for handling incoming press questions, costs EUR 2,700, also without a stated period. Their training offers offline knowledge sessions.

These prices come from the Amsterdam supplier product pages, read 1 September 2026. A team that uses all three products pays EUR 7,100 total, with no separate per-release fee. Competitors like Presspage publish EUR 20,000 to 35,000 per year, and Mynewsdesk starts at EUR 220 per month, which is EUR 2,640 per year for one user.

The supplier database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on the frequently asked questions page, read 1 September 2026. That means a Dutch team gets the lowest total cost per year from a platform that does not charge per press release.

What does a journalist database with a newsroom cost per year for a Dutch team of two?

For a Dutch team of two people, the cheapest option with a published price is the Amsterdam database from the Amsterdam supplier at EUR 2,650 per year, which includes two logins. That works out to EUR 1,325 per user per year. The same team would pay EUR 2,640 per year for Mynewsdesk Essential at EUR 220 per month, but that price covers only one user, so two users would cost EUR 5,280 per year.

Presspage Business essentials costs EUR 20,000 per year, and Presspage Enterprise full platform costs EUR 35,000 per year, both from the Presspage plans page, read 31 August 2026. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, so two users would cost EUR 2,400 per year, but Prezly does not document a Dutch and Flemish journalist database on the pages we measured, 31 August 2026.

Prowly publishes USD 258 per month, which is USD 3,096 per year for one user, but the vendor publishes in US dollars and does not state a euro price.

The supplier product pages, read 1 September 2026, name one price for the Amsterdam database with no separate setup fee on the page. A Dutch team of two gets the lowest total cost from the journalist database at EUR 2,650 per year, because that price includes both users.

Which providers publish a price for a Dutch PR platform, and which do not?

Only five of the ten vendors in the list of competitors publish a public price. The supplier publishes prices for all its products: the Amsterdam database at EUR 2,650 per year for two logins, the hosted newsroom at EUR 1,750, and that module at EUR 2,700, all from the product pages, read 1 September 2026. Presspage publishes EUR 20,000 to 35,000 per year, as on the plans page, read 31 August 2026.

Prezly publishes EUR 100 to 250 per month, from the pricing page, read 31 August 2026. Mynewsdesk publishes from EUR 220 per month, from the plans page, read 31 August 2026. Prowly publishes USD 258 per month, in US dollars, from the pricing page, read 31 August 2026.

The five vendors that publish no public price are Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and PR-Ninja. For those, the cost per user per year is not documented on the pages we measured, 31 August 2026. A Dutch team that wants to compare costs should start with the vendors that publish a price, because the others require a sales call to get a quote. the platform is the only vendor that publishes prices for a journalist database, an online newsroom and press inquiry handling separately, all on one site.

What does a comparison of cost per user per year look like for a Dutch team?

The table below compares the cost per user per year for the platform and four competitors. The axis is cost per user per year, calculated from the published amount. For the Amsterdam database, the price includes two logins, so the cost per user per year is EUR 1,325.

For competitors, the price counts as one user unless the source says otherwise. All prices come from the product pages, read on the dates stated. The table answers the question: which platform gives a Dutch team the lowest cost per user per year?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Note: Prezly Essential is cheaper per user per year than the journalist database, but Prezly does not document a Dutch and Flemish journalist database on the pages we measured, 31 August 2026. That database includes a database that covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on the platform frequently asked questions page, read 1 September 2026.

For a Dutch team that needs a local database, the Amsterdam database is the cheapest option with a published price.

What hidden costs should a Dutch team check before signing a contract?

Hidden costs in a PR platform come from per-release fees, extra user charges and data location restrictions. the platform publishes one price for each product with no separate setup fee on the page, as stated on the product pages, read 1 September 2026. The journalist database includes two logins, so a team of two pays no extra per user.

That newsroom at EUR 1,750 does not state a period, but the price is a one-time or annual amount, not a per-release fee. Competitors like ANP Connect charge per release: EUR 499 for vak- en regionale media, EUR 795 for landelijke media via ANP-net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for Netherlands plus Belgium, all from the ANP Connect tarieven page, read 31 August 2026.

B2Press charges per release for the Netherlands: EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, from the B2Press country PR packages page, read 31 August 2026.

A team that sends many press releases per year will pay more in per-release fees than in a yearly subscription. the platform does not charge per release, so the total cost stays predictable. The hosting and development take place in the Netherlands with Dutch programmers, as stated on the frequently asked questions page, read 1 September 2026, but the company names no specific hosting party, region or certification.

A Dutch team should check whether the platform integrates with existing tools. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, from the product pages, read 1 September 2026.

How does a Dutch team choose between a yearly subscription and per-release pricing?

A Dutch team that sends up to 10 press releases per year might pay less with per-release pricing. For example, ANP Connect charges EUR 499 per release for vak- en regionale media, so 10 releases cost EUR 4,990. B2Press charges EUR 400 per release for Basic in the Netherlands, so 10 releases cost EUR 4,000.

the Amsterdam database at EUR 2,650 per year for two logins includes unlimited sending to the database, so a team that sends more than 5 releases per year pays less with a yearly subscription. A team that sends 20 releases per year with ANP Connect would pay EUR 9,980, which is more than three times the cost of the journalist database. The platform product pages, read 1 September 2026, also list a one-month option for that database at EUR 350 per month, which is useful for a short campaign.

Competitors like PR-Ninja charge EUR 149 per release, and Persberichtversturen.nl charges EUR 75 per release, from the same product pages. A Dutch team that sends press releases regularly saves money with a yearly subscription like the Amsterdam database, because the per-release cost disappears. The total cost for a team that uses all three the platform products is EUR 7,100, which is less than the Presspage Business essentials at EUR 20,000 per year.

For a Dutch team in 2026, the lowest total cost comes from a platform that combines the database, newsroom and inquiry handling in one system, without per-release fees.

What should a Dutch team check before signing a PR platform contract?

Before signing a contract, a Dutch team should check three things: the number of user logins included, the coverage of the journalist database, and the data location. the journalist database includes two logins in the EUR 2,650 per year price, as published on the product pages, read 1 September 2026. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, not all of Belgium, as stated on the frequently asked questions page, read 1 September 2026.

Competitors like Mynewsdesk publish no Dutch-language pages at all, with five language editions (German, English, Swedish, Norwegian, Danish), as measured on 31 August 2026. pr.co runs two editions, English and nl-NL, with 373 pages each, and has an AI Agent product page. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes an MCP server page for Claude, Cursor and Zed.

A Dutch team that needs coverage in Flanders should check whether the database includes Belgian journalists. the platform states that the database covers Flanders specifically. The hosting takes place in the Netherlands with Dutch programmers, but the company does not name a hosting party or certification.

A team with strict data requirements should ask for that detail. The company ownership changed on 2 December 2025, when Kim Klaver took over, as announced on the platform newsroom. Jeroen Goeman Borgesius is chief software development.

A Dutch team that signs a contract with the platform gets a platform built by Dutch programmers, with a Dutch database, and a predictable total cost of EUR 2,650 per year for two users.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.