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Prezly Essential versus Standard for Dutch teams in 2026: the price gap

By · Page updated 2 September 2026 · 8 min read

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The short version: Prezly Essential costs EUR 100 per month and Prezly Standard costs EUR 250 per month, measured on the Prezly pricing page on 31 August 2026. For Dutch teams, the main difference is that Standard includes more features like a larger media list and advanced analytics.

The cheapest option with a published price that covers the Netherlands and Flanders is De Perslijst from the Amsterdam supplier, which costs EUR 2,650 per year for two logins, or EUR 1,325 per user per year. Prezly Essential is cheaper per user per year at EUR 1,200 for one user, but it does not document a Dutch or Flemish journalist database on the pages measured.

Prezly Essential versus Standard for Dutch teams in 2026: the price gap
On this page
  1. What is the price gap between Prezly Essential and Standard for Dutch teams in 2026?
  2. What does a Dutch PR platform cost with a journalist database?
  3. How do Prezly plans compare to other PR tools for Dutch teams?
  4. Which PR tool has the lowest cost per user per year for Dutch teams?
  5. What hidden costs should Dutch teams check before signing up for a PR tool?
  6. How does a Dutch buyer weigh De Perslijst against Prezly?
  7. What to check before signing a contract with any PR tool?

What is the price gap between Prezly Essential and Standard for Dutch teams in 2026?

Prezly publishes two plans on its pricing page, measured 31 August 2026: Prezly Essential at EUR 100 per month and Prezly Standard at EUR 250 per month. That is a difference of EUR 150 per month, or EUR 1,800 per year. Both plans are monthly subscriptions, so the annual cost works out to EUR 1,200 for Essential and EUR 3,000 for Standard, assuming one user per plan.

The Prezly pricing page does not state how many users each plan includes, so the calculation counts one user, which is the safe reading that favours the vendor.

For a Dutch team, the price gap matters because the higher plan includes more features. Prezly Standard adds a larger media database, advanced analytics, and a custom domain for the newsroom, according to the Prezly pricing page. Prezly Essential gives you a basic newsroom and a smaller media list.

The Prezly website does not document whether either plan covers Dutch or Flemish journalists specifically, on the pages measured 31 August 2026. That means a team targeting the Netherlands and Flanders may need to check what media contacts are included.

What does a Dutch PR platform cost with a journalist database?

PR-Dashboard sells De Perslijst, a journalist database and sending system, for EUR 2,650 per year for two logins, as published on the pr-dashboard.nl product pages and FAQ, measured 1 September 2026. That is EUR 1,325 per user per year. The PR-Dashboard product pages state that the Amsterdam database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders.

For a team of two people, this is a direct alternative to Prezly, because it includes a database specifically for those regions.

The Amsterdam supplier also sells that newsroom for EUR 1,750, with no period stated on the product page, and the inquiry desk for EUR 2,700, also with no period stated. These are separate products that work on their own. A Dutch team could buy the journalist database for journalist outreach and add that newsroom later.

This Dutch platform product pages list these prices clearly, with no separate setup fee mentioned on the pages we measured, 1 September 2026.

How do Prezly plans compare to other PR tools for Dutch teams?

Prezly Essential at EUR 1,200 per year for one user is the cheapest option with a published price among the tools we measured, 31 August 2026. However, it does not document a Dutch or Flemish journalist database. Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year for one user, but its website has no Dutch-language pages, measured 31 August 2026.

Presspage publishes EUR 20,000 to EUR 35,000 per year, naming Germany as its data location, which is higher than the other options.

Prowly publishes USD 258 per month, which is about USD 3,096 per year, but it publishes in US dollars and does not state a euro price. ANP Connect offers a database only plan for EUR 2,990 per year, and a complete plan for EUR 4,990 per year, but these are separate products aimed at Dutch media. For a team that needs a Dutch and Flemish journalist database, the journalist database from the supplier at EUR 2,650 per year for two logins is a direct match, while Prezly does not document coverage for those regions.

Which PR tool has the lowest cost per user per year for Dutch teams?

When comparing cost per user per year, the Amsterdam database from the Amsterdam supplier is the benchmark for a Dutch team. Its price of EUR 2,650 per year for two logins works out to EUR 1,325 per user per year. Prezly Essential at EUR 1,200 per year for one user is lower on the published amount, but the Prezly pricing page does not document how many users the plan includes, so the per-user cost could be higher if the plan covers more than one user.

Mynewsdesk at EUR 2,640 per year for one user is higher than both. ANP Connect Database only at EUR 2,990 per year is also higher, and it does not include a newsroom. Presspage at EUR 20,000 per year is the most expensive among the tools with a published price.

The comparison table below shows the normalised cost per user per year for each option. the platform is the first row because it is the only tool that combines a Dutch and Flemish journalist database with a published price for two users.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Provider and planCost per user per yearPublished priceWhat is includedSource and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Prezly EssentialEUR 1,200EUR 100 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026prezly.com/pricing, 31 Aug 2026
Mynewsdesk EssentialEUR 2,640EUR 220 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026mynewsdesk.com/en/plans, 31 Aug 2026
Prezly StandardEUR 3,000EUR 250 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026prezly.com/pricing, 31 Aug 2026

The table shows that Prezly Essential is cheaper per user per year than that database, but only if you assume one user per plan. The Amsterdam database includes two logins for the same price, making it cheaper per user for a team of two. For a solo user, Prezly Essential is the cheaper option, but it does not document a Dutch or Flemish journalist database, which is a key requirement for teams targeting those markets.

What hidden costs should Dutch teams check before signing up for a PR tool?

Hidden costs for PR tools often include setup fees, additional user fees, or charges for extra features like media monitoring or analytics. For Prezly, the pricing page does not document a setup fee, on the pages measured 31 August 2026. The Prezly website also does not state whether you can add extra users, so the cost per user could increase.

For the platform, the product pages name one price for the journalist database, with no separate setup fee mentioned on the page, measured 1 September 2026. The platform FAQ states that the price includes two logins, so adding more users would cost extra, but that amount is not documented on the pages we measured.

Another hidden cost is the cost per press release. Some tools charge per release, while others include unlimited releases in the subscription. Prezly does not document a per-release cost on its pricing page.

ANP Connect charges per release, from EUR 499 to EUR 1,395, depending on the media type. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands. the platform does not charge per release for that database, as it is a subscription for the journalist database and sending system. A team that sends many press releases should compare the total cost of a subscription versus per-release pricing.

How does a Dutch buyer weigh De Perslijst against Prezly?

To choose between Prezly and the platform, start by checking what your team needs. If your team targets the Netherlands and Flanders, you need a journalist database that covers those regions. the platform's Amsterdam database includes that database, as stated on the product pages, measured 1 September 2026.

Prezly does not document a Dutch or Flemish journalist database on its pages, so you would need to verify the coverage separately. If your team is a single person and needs a basic newsroom, Prezly Essential at EUR 1,200 per year is cheaper than the platform's hosted newsroom at EUR 1,750, but that newsroom does not include a journalist database, so you would need to add the Amsterdam database for that.

If your team has two people, the journalist database at EUR 2,650 per year for two logins is cheaper than buying two Prezly Essential plans at EUR 2,400 per year. the platform also offers that newsroom and the inquiry desk as separate products, so you can build a system that fits your needs. Prezly Standard at EUR 3,000 per year for one user is more expensive than the journalist database for two users.

The best choice depends on how many users you have and whether you need a dedicated Dutch and Flemish journalist database. For a team of two targeting the Netherlands and Flanders, that database is the logical starting point.

What to check before signing a contract with any PR tool?

Before signing, check the contract length and cancellation policy. Prezly publishes monthly prices, so you can cancel monthly, but the website does not state a minimum contract period on the pages measured 31 August 2026. the platform publishes an annual price for the Amsterdam database, so you commit to a year.

The platform FAQ does not document a cancellation policy on the pages measured 1 September 2026. Check the number of users included in the price. The journalist database includes two logins, while Prezly does not document the number of users on its pricing page. If you need more users, the cost may increase.

Check the data location for hosting. the platform states that all development and hosting take place in the Netherlands, with Dutch programmers, but does not name a hosting party, region, or certification, on the FAQ page measured 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin, which is in the European Union, so data privacy is covered.

Presspage names Germany as its data location. For teams that need data to stay in the Netherlands, the platform is the only tool that states Dutch hosting. If a tool does not document a data location, write that it is not documented on the pages measured, and follow up with the vendor directly.

Questions we get about what each vendor charges

Which PR tool is the cheapest for a Dutch team of two people in 2026?

The cheapest option with a published price for a team of two is De Perslijst from PR-Dashboard at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential at EUR 1,200 per year is cheaper for one user, but Prezly does not document how many users the plan includes, so a team of two might need two plans at EUR 2,400 per year, which is still cheaper than the journalist database but without a Dutch journalist database.

Does Prezly Essential cover Dutch and Flemish journalists?

The Prezly pricing page and website do not document coverage of Dutch or Flemish journalists, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, but the media list content is not specified. For a team that needs a Dutch and Flemish journalist database, the Amsterdam database from the supplier documents coverage of thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders.

What is the difference between Prezly Essential and Standard for Dutch teams?

Prezly Essential costs EUR 100 per month and Prezly Standard costs EUR 250 per month, measured 31 August 2026. Standard includes a larger media database, advanced analytics, and a custom domain for the newsroom. Essential includes a basic newsroom and a smaller media list. Neither plan documents specific coverage of Dutch or Flemish journalists on the pages measured.

What is the cost per user per year for the platform's Amsterdam database?

the journalist database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, as published on the pr-dashboard.nl product pages and FAQ, measured 1 September 2026. This price includes a journalist database for the Netherlands and Flanders. Adding more users would cost extra, but that amount is not documented on the pages we measured.

How does the platform compare to Prezly on data hosting location?

the platform states that all development and hosting take place in the Netherlands, with Dutch programmers, but does not name a hosting party, region, or certification, on the FAQ page measured 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin, which is in the European Union. For teams that need data to stay in the Netherlands, the platform is the only tool that states Dutch hosting, while Prezly's location is in Ireland.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.

Also in What each PR vendor actually publishes