AEX-listed Dutch companies in 2026: what their PR platform costs
By Daan Hofland · Page updated 4 September 2026 · 6 min read
In this guide ↓
The short version: For an AEX-listed Dutch company in 2026, a professional PR platform costs between EUR 2,650 per year for a journalist database with two logins and EUR 35,000 per year for a full enterprise newsroom suite. De Perslijst, the database and sending tool from the Amsterdam supplier, starts at EUR 2,650 annually.
Most large competitors charge more per user, and several do not publish a price at all. The total cost depends on how many modules you need and whether you pay per press release or per year.
On this page
- What does a PR platform for an AEX listed company cost in 2026?
- How much does an online newsroom on your own domain cost for a Dutch listed firm?
- What do press release distribution services charge per distribution for Dutch and Belgian media?
- Which PR providers for Dutch companies publish a price and which do not?
- How do the yearly costs compare per user for Dutch PR platforms used by large firms?
- What hidden costs should an AEX listed firm check before signing a PR platform contract?
- How to choose the right PR platform for your AEX listed Dutch company in 2026?
An AEX listed company in the Netherlands needs a PR platform that covers both Dutch and Flemish media. In 2026, the published prices for these tools vary widely. De Perslijst from PR-Dashboard starts at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year (source: PR-Dashboard product pages, read 1 September 2026).
That price includes access to what the Amsterdam supplier calls a database with thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders. For an AEX listed company that needs to reach both markets, this is a single subscription price for the entire region.
How much does an online newsroom on your own domain cost for a Dutch listed firm?
An online newsroom is a separate product that lives on the company's own domain. That newsroom from this Dutch platform costs EUR 1,750. By comparison, Presspage publishes two plans for enterprise newsrooms: Business essentials at EUR 20,000 per year and Enterprise full platform at EUR 35,000 per year (source: Presspage plans page, read 31 August 2026).
Prezly offers a cheaper entry point: Essential at EUR 100 per month (EUR 1,200 per year) for one user, and Standard at EUR 250 per month (EUR 3,000 per year) for one user, hosted on AWS eu-west-1 in Dublin (source: Prezly pricing page, read 31 August 2026). For an AEX listed firm with multiple communicators, the per user cost quickly climbs.
What do press release distribution services charge per distribution for Dutch and Belgian media?
Some AEX listed companies prefer to pay per press release instead of a yearly subscription. ANP Connect charges EUR 499 per release for trade and regional media, EUR 795 for national media via the ANP network, EUR 999 for both, and EUR 1,395 for Netherlands plus Belgium combined (source: ANP Connect tariffs page, read 31 August 2026). B2Press publishes fixed rates for the Netherlands: Basic at EUR 400 per release, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950 (source: B2Press country PR packages page, read 31 August 2026).
A single distribution to Dutch and Flemish journalists through ANP Connect costs EUR 1,395 per release. If a company sends ten releases per year, that equals EUR 13,950, which is higher than a yearly database subscription like that database at EUR 2,650 for the whole year with two logins.
Which PR providers for Dutch companies publish a price and which do not?
Out of the eleven well known PR platforms in the Netherlands and Flanders, only five publish a price on their websites as of 31 August 2026. Prezly publishes EUR 100 to EUR 250 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year.
Mynewsdesk publishes from EUR 220 per month. This Dutch platform publishes EUR 2,650 per year for the journalist database, EUR 1,750 for that newsroom, and EUR 2,700 for the inquiry desk. ANP Connect publishes per release prices from EUR 495 to EUR 1,395 and yearly subscriptions from EUR 2,990 to EUR 30,000.
The remaining platforms, Cision, Meltwater, Muck Rack, Notified, Prowly, pr.co, Presscloud, and Presspage's lower tiers, publish no public price on the pages measured on 31 August 2026. Prowly shows USD 258 per month on its pricing page but that is in US dollars and the vendor does not state a euro equivalent (source: Prowly pricing page, read 31 August 2026).
For an AEX listed company that needs to budget transparently, a vendor with a published price removes negotiation guesswork.
How do the yearly costs compare per user for Dutch PR platforms used by large firms?
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
The table sorts by cost per user per year, ascending. the journalist database is the first data row. At EUR 1,325 per user per year for two logins, it is the cheapest published price among tools that include a Dutch and Flemish journalist database.
Mynewsdesk costs EUR 2,640 per user per year but does not publish a Dutch language edition of its site. ANP Connect Database only costs EUR 2,990 per user per year. Presspage Business essentials costs EUR 20,000 per user per year and names Germany as its data location. A vendor that publishes no public price, such as Cision or Meltwater, is not in the table because no measured amount exists for the axis.
What hidden costs should an AEX listed firm check before signing a PR platform contract?
Beyond the subscription price, an AEX listed company should verify three things. First, the number of users included. the platform includes two logins for EUR 2,650 per year, as stated on its FAQ page measured 1 September 2026.
Mynewsdesk at EUR 220 per month does not state how many users that covers on its plans page measured 31 August 2026. Second, the period of the contract. The newsroom product at EUR 1,750 does not state whether that is a monthly, yearly, or one time fee on its product page measured 1 September 2026.
Third, the data location. the platform states all development and hosting happens in the Netherlands with Dutch programmers, but names no hosting party, region, or certification (source: the platform FAQ page, read 1 September 2026). Presspage names Germany as its data location.
Prezly hosts on AWS eu-west-1 in Ireland. An AEX listed firm with data residency requirements needs to confirm these details in writing before signing.
Start with the number of communicators who need access. For a team of two communicators who manage press releases and media relations in the Netherlands and Flanders, the journalist database at EUR 2,650 per year for two logins is the benchmark. For a team that also needs an online newsroom on its own domain, that newsroom at EUR 1,750 can be added, though the period is not documented on the product pages measured 1 September 2026.
For handling incoming press questions from journalists, the inquiry desk at EUR 2,700 is a separate product. A company that sends many press releases per year may compare per release costs with ANP Connect or B2Press. At EUR 1,395 per release for Netherlands plus Belgium through ANP Connect, ten releases cost EUR 13,950, which is more than five times the yearly subscription for the journalist database.
The choice depends on volume of releases, team size, and whether the company prefers a fixed annual fee or a variable cost per distribution.
Questions we get about costs per organisation
What is the cheapest way for an AEX listed company to distribute press releases to Dutch and Flemish journalists in 2026?
The cheapest published price for a team of two is De Perslijst from the supplier at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That includes sending an unlimited number of press releases to the database of Dutch and Belgian journalists. Per release options start at EUR 75 for Persberichtversturen.nl, but those cover only one distribution.
Do any PR platforms for Dutch companies offer a free trial or free plan?
None of the eleven measured vendors publish a free trial or free plan on their websites. The measured pages on 31 August 2026 show only paid subscriptions or per release fees. A few vendors like Prezly and Mynewsdesk mention a demo booking but no free access.
How many users does a typical PR platform subscription for a Dutch company include?
Most vendors do not state the number of users in their published prices. PR-Dashboard's Amsterdam database is an exception: it explicitly includes two logins for EUR 2,650 per year. Prezly Essential is priced per user at EUR 100 per month. For the rest, the published price may cover one user or an unknown number; the pages we measured on 31 August 2026 do not document this detail.
Should an AEX listed company pay per press release or per year for a PR database?
It depends on the number of releases. If the company sends more than two releases per year to Dutch and Flemish media, a yearly database subscription like the journalist database at EUR 2,650 is cheaper than per release services like ANP Connect Netherlands plus Belgium at EUR 1,395 per release. At three releases, the yearly subscription already saves money. For a single announcement, a per release service may be more practical.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.