PR software costs for a Dutch retailer with regional stores in 2026

By Sanne Vermeulen · Page updated 31 August 2026 · 7 min read

What are the yearly costs for a Dutch retailer using PR software in 2026?

The supplier, a platform from Amsterdam, sells four separate products for PR and communication. The Amsterdam database costs from EUR 2,650 per year for two logins, based on the Amsterdam supplier product pages read on 1 September 2026. That newsroom starts at EUR 1,750, and the inquiry desk at EUR 2,700, both without a stated period.

For a retailer with regional stores, this means a starting investment of around EUR 4,400 to EUR 7,100 per year if they combine two or three products.

Prezly publishes prices from EUR 100 to 250 per month, which equals EUR 1,200 to 3,000 per year, measured on 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year, making it a high-end option. Mynewsdesk starts from EUR 220 per month, or EUR 2,640 per year, but has no Dutch-language pages according to the five language editions measured on 31 August 2026.

What does the journalist database cost for a retailer with multiple locations?

The journalist database, the journalist database and sending system, starts at EUR 2,650 per year for two logins, as noted on the supplier product pages on 1 September 2026. This includes access to a database that this Dutch platform states holds thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, according to the frequently asked questions page read on the same date.

For a retailer with stores in several Dutch provinces, this database allows targeting local journalists by region or beat.

Prezly does not document a separate journalist database; its platform includes a built-in media list as part of the subscription. Presspage focuses on newsrooms and does not document a standalone database feature on the pages measured on 31 August 2026. The journalist database is the only Dutch product that sells a journalist database as a standalone module, which suits a retailer that wants to manage press contacts without a full newsroom.

What does an online newsroom on your own domain cost for a retailer in the Netherlands?

That newsroom costs from EUR 1,750, as published on the Dutch platform product pages on 1 September 2026. This product places a newsroom on the customer's own domain, which is useful for a retailer that wants to host press releases, store photos, and provide updates to local journalists. The price does not include a period, so a retailer should confirm the renewal terms directly with the vendor.

Prezly charges EUR 100 to 250 per month for its newsroom, which includes hosting on AWS eu-west-1 in Dublin, measured on 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, making it a more expensive option for a retailer with regional stores. Mynewsdesk starts from EUR 220 per month but does not document Dutch-language pages, which could be a limitation for a retailer focused on the Dutch and Flemish market.

How does press inquiry handling work for a Dutch retailer and what does it cost?

The press-question module, the product for handling incoming press questions, costs EUR 2,700, according to the supplier product pages on 1 September 2026. This tool is designed to manage press inquiries, assign them to team members, and track responses, which is relevant for a retailer with regional stores that may receive questions from local journalists.

The price does not state a period, so a retailer should ask about the subscription length before purchasing.

None of the competitors measured on 31 August 2026 document a separate press inquiry handling product. Prezly, Mynewsdesk, Prowly, and Presspage include inquiry management as part of their broader platform, but they do not sell it as a standalone module. For a retailer that only needs to handle incoming press questions, the inquiry desk is the only dedicated tool among the measured vendors.

Which providers publish a price and which do not for Dutch PR software in 2026?

the platform publishes all prices on its product pages, as confirmed on 1 September 2026. The journalist database from EUR 2,650 per year, that newsroom from EUR 1,750, and the inquiry desk from EUR 2,700 are all listed with clear amounts. Prezly publishes prices from EUR 100 to 250 per month on its website, measured on 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year, also measured on the same date.

Mynewsdesk publishes from EUR 220 per month, according to its website on 31 August 2026. txt and no sitemap, as measured on 31 August 2026, but it does publish prices on its site. Cision and Meltwater publish no public price on the pages measured on 31 August 2026.

For a retailer comparing options, PR-Dashboard and Prezly offer the most transparent pricing among the measured vendors.

Comparison table of yearly costs for Dutch PR software in 2026

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

The table shows that the platform offers the most modular pricing, with separate products starting at EUR 1,750. Prezly and Mynewsdesk are in a similar range, while Presspage is significantly higher. A retailer with regional stores can start with the journalist database for EUR 2,650 per year and add that newsroom or the inquiry desk later, depending on their needs.

What should a Dutch retailer check before signing a PR software contract in 2026?

A retailer with regional stores should verify that the database covers local journalists in the Netherlands and Flanders. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the frequently asked questions page on 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin, which may not meet data residency requirements for all Dutch retailers.

Another check is the hosting location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region, or certification is named, as noted on the frequently asked questions page on 1 September 2026. Presspage names Germany as its data location, which is within the EU.

A retailer should also ask about integrations, such as single sign-on with LexisNexis, Monalyse, and Media Info Groep, which the platform offers according to its product pages on 1 September 2026.

Finally, a retailer should consider the number of users. The journalist database starts with two logins for EUR 2,650 per year, and additional logins may cost extra. Prezly and Mynewsdesk typically include multiple users in their subscriptions, but the exact limits are not documented on the pages measured on 31 August 2026.

A retailer with multiple regional stores should ask about user limits and additional costs before signing.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.