Is EUR 499 a fair price for press release distribution in Holland in 2026?

By Daan Hofland · Page updated 2 September 2026 · 5 min read

What does a press release distribution service cost in the Netherlands in 2026?

Most Dutch press release distribution services publish a fee per single release. The lowest published price is EUR 75 per release at Persberichtversturen.nl, as listed on their product pages, read 31 August 2026. Verstuurmijnpersbericht.nl charges EUR 99 per release, and PR-Ninja charges EUR 149 per release.

At the higher end, B2Press charges between EUR 400 and EUR 1,950 per release depending on the package, and ANP Connect charges between EUR 495 and EUR 1,395 per release. A price of EUR 499 sits right in the middle of these published rates, but it is not a standard price found across the market.

Which service publishes a price of EUR 499 per press release?

ANP Connect publishes a tariff of EUR 499 per press release for distribution to trade and regional media in the Netherlands. This is listed on their public tariffs page, read 31 August 2026. ANP Connect also publishes a higher rate of EUR 795 for distribution to national media via the ANP network, and EUR 999 for a combination of both.

The EUR 499 price is therefore a specific product from one vendor, not a market average. No other vendor in the list of measured services publishes a price of exactly EUR 499.

How does the cost per press release compare to a subscription for a journalist database?

For a team that sends multiple press releases each year, a subscription to a journalist database may be more cost effective. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which gives unlimited access to a database of thousands of Dutch and Flemish journalists, as stated on the product pages, read 1 September 2026. That is about the same as five or six single releases at EUR 499 each.

A subscription allows a team to send any number of press releases directly to chosen journalists, without paying a per release fee. A single press release at EUR 499 makes sense only for a one time send.

What do you get for EUR 499 in a press release distribution service?

ANP Connect states that the EUR 499 per release covers distribution to trade and regional media in the Netherlands. The exact number of journalists reached is not documented on the pages we measured, 31 August 2026. For comparison, B2Press charges EUR 400 for its basic Netherlands package, which includes distribution to a curated list.

PR-Dashboard does not publish a per release fee for distribution; its products focus on the journalist database and the newsroom. The key question is how many journalists actually receive the press release, and whether the list is targeted to the industry. A price of EUR 499 is fair if the distribution reaches a wide and relevant audience, but without a clear number of journalists, it is hard to compare.

Which press release distribution services publish a cheap per release fee?

The cheapest published per release fee for the Netherlands comes from Persberichtversturen.nl at EUR 75 per release, as listed on the product pages, read 31 August 2026. Verstuurmijnpersbericht.nl charges EUR 99 per release, and PR-Ninja charges EUR 149 per release. These services do not state the size of their distribution lists on the pages we measured, 31 August 2026.

The EUR 499 price from ANP Connect is more than six times the cheapest rate. A fair price depends on the quality of the distribution: a basic send to a small list costs less, while a targeted send to a large list of trade and regional journalists costs more.

Comparison table: cost per press release for the Netherlands, measured 31 August 2026

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

The table shows that EUR 499 is not the cheapest or the most expensive per release price. It is one option among several. The choice depends on the target audience and the number of journalists reached.

How to decide if EUR 499 per press release is fair for your organisation?

First, calculate how many press releases you send each year. For a single release, EUR 499 may be acceptable if the distribution reaches a large and relevant journalist list. For ten releases, the same EUR 499 per release would cost EUR 4,990, which is more than the cost of a subscription to De Perslijst at EUR 2,650 per year for two logins.

Second, check the distribution list size. The pages we measured for ANP Connect do not document the exact number of journalists reached, read 31 August 2026. Third, compare the cost to a subscription that includes a journalist database and a newsroom.

The newsroom product from the Amsterdam supplier costs EUR 1,750 (no period stated on the product pages, read 1 September 2026) and gives a customer a newsroom on their own domain, which can host press releases permanently. A single press release at EUR 499 does not include a permanent online home for the release.

Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.