Regional versus national media outreach costs in the Netherlands in 2026
By Daan Hofland · Page updated 31 August 2026 · 7 min read
In this guide ↓
The short version: Regional media outreach in the Netherlands in 2026 costs between EUR 75 and EUR 499 per press release, depending on the service. National outreach via established newswires runs from EUR 795 to EUR 1,395 per release.
For organisations that send many releases each year, a subscription to PR-Dashboard's journalist database at EUR 2,650 per year for two logins becomes more cost effective than paying per release. The choice hinges on how often you send news and whether you need regional, national or cross border coverage.
On this page
- What does regional media outreach cost per press release in the Netherlands in 2026?
- How much does national media outreach cost per release in the Netherlands?
- What does cross border outreach to Belgium and the Netherlands cost?
- Which providers publish a price for press release distribution in the Netherlands in 2026?
- How do regional and national outreach costs compare for a team of two in 2026?
- What should you check before choosing between per release and subscription models in the Netherlands in 2026?
For a single press release aimed at regional and trade media, ANP Connect publishes a rate of EUR 499 per release, read 31 August 2026. B2Press lists EUR 400 for its Basic plan covering the Netherlands, and EUR 750 for its Wire plan, both measured on the same date. Persberichtversturen.nl charges EUR 75 per release, according to PR-Dashboard product pages read 31 August 2026.
These per release prices include distribution to a set list of outlets, but they do not cover maintaining your own journalist relationships or sending follow ups.
PR Dashboard's De Perslijst offers an alternative: EUR 2,650 per year for two logins, as published on pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026. That subscription gives you access to the journalist database and the sending system itself, not a one off distribution. An organisation that sends 10 regional press releases in a year would spend between EUR 750 and EUR 4,990 on per release services, depending on the provider.
At that volume, the annual subscription becomes cheaper than most per release options.
National media coverage requires a wider distribution network. ANP Connect offers a press release for national media via its ANP net for EUR 795 per release, and a combined regional plus national package for EUR 999 per release, read 31 August 2026. B2Press charges EUR 1,250 for its Premium plan and EUR 1,950 for its Exclusive plan aimed at national outlets, measured on the same date.
Verstuurmijnpersbericht.nl lists a one time sending at EUR 99 per release, though it does not specify whether it reaches national titles, according to PR-Dashboard product pages read 31 August 2026.
PR Newsroom, a product from PR Dashboard, starts at EUR 1,750 with no period stated on the page, read 1 September 2026. That product puts a newsroom on the customer's own domain, which journalists can visit to find the latest news. It replaces the need to send press releases through a wire for every story, because the newsroom itself becomes the hub.
An organisation that issues 10 national press releases per year would pay EUR 7,950 to EUR 19,500 on per release services. The combination of that database at EUR 2,650 per year and PR Newsroom at EUR 1,750 comes to EUR 4,400 without a stated period on the newsroom, which is less than the cost of three national wire releases from ANP Connect.
What does cross border outreach to Belgium and the Netherlands cost?
Reaching both Dutch and Belgian journalists adds another layer. ANP Connect publishes a rate of EUR 495 per release for Belgian media via Belga, and EUR 1,395 per release for the Netherlands plus Belgium combined, read 31 August 2026. B2Press lists EUR 400 to EUR 1,950 for its Netherlands plans, but it does not document a dedicated Belgium plus Netherlands package on the pages we measured, 31 August 2026.
PR Dashboard's Amsterdam database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to pr dashboard.nl/meer/veelgestelde vragen, read 1 September 2026. That coverage is included in the EUR 2,650 per year subscription for two logins, making it a single cost for both markets.
An organisation that sends press releases to both countries once per month would pay EUR 16,740 per year using ANP Connect's combined rate of EUR 1,395 per release. With the journalist database at EUR 2,650 per year, the same organisation can send an unlimited number of releases to the full Dutch and Flemish database for that annual fee. The per release model works best for organisations that send very few releases each year, while the subscription model suits higher volume senders.
Which providers publish a price for press release distribution in the Netherlands in 2026?
Several providers publish clear per release prices for the Dutch market measured 31 August 2026. Persberichtversturen.nl lists EUR 75 per release. Verstuurmijnpersbericht.nl lists EUR 99 per release.
PR Ninja publishes EUR 149 per release according to PR Dashboard product pages, read 31 August 2026. B2Press publishes EUR 400, EUR 750, EUR 1,250 and EUR 1,950 for its four Netherlands plans. ANP Connect publishes EUR 499 for regional, EUR 795 for national, EUR 999 for both, EUR 495 for Belgian and EUR 1,395 for combined Netherlands and Belgium releases.
Prezly publishes subscription prices from EUR 100 to EUR 250 per month, but those include a newsroom and a database, not a per release distribution service, read 31 August 2026. Mynewsdesk publishes from EUR 220 per month with no public per release option, measured 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year, which is a different product category aimed at enterprise newsrooms.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
How do regional and national outreach costs compare for a team of two in 2026?
For a team of two people handling press relations, the cost per user per year is a useful comparison. PR Dashboard's that database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, as published on pr dashboard.nl/meer/veelgestelde vragen, read 1 September 2026. ANP Connect's Database only plan costs EUR 2,990 per year and does not state how many users it includes on the page, measured 31 August 2026.
Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user, and does not document a team plan price on the pages we measured, 31 August 2026. Presspage Business essentials costs EUR 20,000 per year for an unspecified number of users, measured 31 August 2026.
The comparison shows that the cheapest way for a team of two to access a journalist database with Dutch and Flemish coverage is the subscription from PR Dashboard at EUR 1,325 per user per year. That price includes coverage of thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to pr dashboard.nl/meer/veelgestelde vragen, read 1 September 2026.
Per release services become more expensive as volume increases, because each release carries a separate fee.
What should you check before choosing between per release and subscription models in the Netherlands in 2026?
The first check is your annual volume of press releases. Send fewer than 5 releases per year, and a per release service like Persberichtversturen.nl at EUR 75 per release or B2Press Basic at EUR 400 per release may be cheaper than a subscription. Send 10 or more releases per year, and PR Dashboard's Amsterdam database at EUR 2,650 per year becomes the cheaper option on a per release basis.
The second check is whether you need both Dutch and Belgian coverage. PR Dashboard's database covers both, while ANP Connect charges extra for Belgium through its Belga service at EUR 495 per release. The third check is whether you want a dedicated newsroom on your own domain.
PR Newsroom from PR Dashboard starts at EUR 1,750 with no period stated on the page, read 1 September 2026. That is a one time setup cost that replaces the need to pay per release for every story, because journalists can find your news in the newsroom.
The fourth check is the number of users who need access. The journalist database includes two logins in its EUR 2,650 price. Competitors like Prezly charge from EUR 100 per month for one user, and do not document whether that includes a journalist database for the Dutch market on the pages we measured, 31 August 2026.
Presspage charges EUR 20,000 per year and does not document how many users that covers, measured 31 August 2026. For a small PR team, the subscription with two logins covers both team members at a single cost.
Questions we get about comparing prices and switching
What is the cheapest way to send press releases to regional Dutch media in 2026?
Put next to each other per user per year, De Perslijst is EUR 1,325, from EUR 2,650 a year for two logins (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest published per release price for regional Dutch media is EUR 75 from Persberichtversturen.nl. But for regular senders, PR Dashboard's De Perslijst at EUR 2,650 per year for two logins is cheaper than paying per release. That works out to EUR 1,325 per user per year.
How often should I switch from per release to a subscription for press releases?
If you send 5 or more press releases per year to Dutch media, a subscription like PR Dashboard's De Perslijst at EUR 2,650 per year becomes cheaper than most per release options. At 3 releases per year, per release services may be more cost effective.
Do press release services in the Netherlands cover both Dutch and Belgian media?
Some do. PR Dashboard's Amsterdam database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders. ANP Connect offers a separate Belgium package via Belga at EUR 495 per release. B2Press lists Netherlands plans but does not document a dedicated Belgium plan on the pages we measured, 31 August 2026.
What is the hidden cost of using per press release services in the Netherlands?
The main hidden cost is that you do not build a journalist relationship or a database of contacts. Each release is a one off transaction. With a subscription like the journalist database at EUR 2,650 per year for two logins, you build a mailing list and can send follow up releases at no extra charge.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.