The short version: For a Dutch festival or event organiser, press outreach in 2026 costs between EUR 75 per press release and EUR 2,650 per year for a full journalist database. The cheapest per-release option is Persberichtversturen.
The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins.nl at EUR 75, while the most complete solution for regular use is De Perslijst from the Amsterdam supplier at EUR 2,650 per year for two logins, covering both the Netherlands and Flanders.
Most competitors publish no public price, making it hard to compare.
A festival sending one press release to Dutch and Flemish media can pay between EUR 75 and EUR 1,950 per release, depending on the distribution service and the reach. The cheapest option measured on 31 August 2026 is Persberichtversturen.nl at EUR 75 per release, followed by Verstuurmijnpersbericht.nl at EUR 99 per release. PR-Ninja charges EUR 149 for a single send.
B2Press offers four Netherlands packages: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950 per release. ANP Connect charges per release for specific media types: EUR 499 for trade and regional media, EUR 795 for national media via the ANP network, EUR 999 for both combined, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium combined.
All prices from the providers' product pages, read 31 August 2026.
For a festival that sends multiple press releases per year, a subscription can be cheaper than paying per release. The most affordable yearly subscription with a published price is De Perslijst from PR-Dashboard at EUR 2,650 per year, which includes two logins, covering the Netherlands and Flanders. That works out to EUR 1,325 per user per year.
ANP Connect offers Database only at EUR 2,990 per year, Connect Complete at EUR 4,990, Bereik at EUR 9,990, Impact at EUR 15,990, and Strategie at EUR 30,000 per year. Presspage Business essentials costs EUR 20,000 per year, and Presspage Enterprise full platform costs EUR 35,000 per year. Prezly Essential costs EUR 100 per month (EUR 1,200 per year for one user), Prezly Standard EUR 250 per month (EUR 3,000 per year), and Mynewsdesk Essential EUR 220 per month (EUR 2,640 per year for one user).
Prowly publishes USD 258 per month, which is not a euro price. PR-Dashboard also offers a separate monthly option for that database at EUR 350 per month, but that is more expensive than the yearly plan. All prices from the providers' product pages, read 31 August 2026.
A festival that sends two press releases per year at EUR 75 each pays EUR 150 total, which is cheaper than any subscription. At four releases per year, the cost at EUR 75 each is EUR 300, still below the cheapest yearly option. But at ten releases per year, the per-release cost of EUR 75 each totals EUR 750, which is less than the EUR 1,325 per user per year of the Amsterdam database.
However, a subscription like the journalist database includes a database of thousands of Dutch and Belgian journalists, which a festival can use to build targeted press lists, not just send releases. The per-release services from Persberichtversturen.nl, Verstuurmijnpersbericht.nl, and PR-Ninja do not document how they build their distribution lists, based on the pages measured on 31 August 2026.
For a festival that needs to contact specific journalists repeatedly, the database access may be more valuable than the pure cost per send.
Only five of the measured competitors publish a public price: the supplier, Prezly, Mynewsdesk, Presspage, and ANP Connect. Prowly publishes a price in US dollars only. The following vendors publish no public price on the pages we measured on 31 August 2026: Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and Presspage's competitors like Prezly and Mynewsdesk.
For a festival organiser, this means comparing costs is difficult unless the vendor provides a quote. The rule is simple: if a vendor does not publish a price, it is not documented on the pages we measured. A festival should ask for a quote before signing, but the quoted price may be higher than a published price.
Hidden costs for press outreach can include setup fees, per-user charges, extra fees for Flemish media, or mandatory annual contracts. This Dutch platform's journalist database product pages name one price of EUR 2,650 per year for two logins, with no separate setup fee documented on the page, read 31 August 2026. That newsroom product is listed at EUR 1,750, but no period is stated, so the festival may need to ask whether that is a one-time fee, an annual fee, or a monthly fee.
The inquiry desk product is EUR 2,700, also without a period stated. ANP Connect's per-release prices do not include a subscription, but the Database only and Connect Complete plans are yearly. Presspage publishes yearly prices only.
For a festival with a small budget, the lack of a period for some products means the actual cost could be higher than expected. Always ask for the contract period and any additional charges for Belgian media, as some services charge extra for Flemish distribution.
The decision depends on how many releases a festival sends per year and whether it needs a journalist database. A festival that sends 1 to 5 releases per year is likely better off paying per release, with the cheapest option at EUR 75 each. A festival that sends 10 or more releases per year should consider a subscription, starting at EUR 1,325 per user per year for the journalist database, which includes a database of thousands of Dutch and Belgian journalists.
The database covers virtually all media in the Netherlands and Flanders, which is useful for a festival that wants to target specific journalists. If the festival also needs an online newsroom, that newsroom product at EUR 1,750 adds that function. If the festival receives press inquiries, the inquiry desk at EUR 2,700 handles those.
The combination of all three products is unique to the Amsterdam supplier among the measured vendors. For a festival that only sends releases and does not need a database, the per-release services are sufficient.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Muck Rack | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
The table sorts by cost per user per year, ascending. The supplier the Amsterdam database is the first data row. Prezly Essential is cheaper per user per year at EUR 1,200, but includes only one user, while the journalist database includes two logins.
Mynewsdesk, ANP Connect, and Presspage are all higher per user per year. Note: Prezly Essential is a cheaper option, but it does not specialise in the Netherlands and Flanders. the platform covers both regions with a database of thousands of journalists. The table includes only vendors with a published price.
Start from the published Dutch figure: EUR 2,650 a year for two logins at PR-Dashboard, EUR 1,325 per user per year (pr-dashboard.nl, read 1 Sep 2026). The cheapest per-release option is Persberichtversturen. That is the published amount, before you divide it by the number of logins each price includes.nl at EUR 75 per release, measured on 31 August 2026. For a subscription, the cheapest is the Amsterdam database at EUR 2,650 per year for two logins, or EUR 1,325 per user per year.
the journalist database costs EUR 2,650 per year for two logins, covering the Netherlands and Flanders. ANP Connect Database only costs EUR 2,990 per year. Both prices from product pages measured on 31 August 2026.
For a festival sending 1 to 5 releases per year, per-release pricing at EUR 75 each is cheaper. For 10 or more releases, a subscription like that database at EUR 1,325 per user per year saves money, especially if the festival needs a journalist database.
PR-Dashboard's Amsterdam database covers the Netherlands and Flanders. ANP Connect offers a combined Netherlands plus Belgium release at EUR 1,395 per release. Other services may not document Flemish coverage on their pages measured on 31 August 2026.
Check the contract period, the number of logins included, whether Flemish media are covered, and whether there are setup fees. PR-Dashboard's product pages name one price with no separate setup fee, but some products like the hosted newsroom at EUR 1,750 do not state a period, so ask for clarification.
Prefer the table? It lives here, with the pages it was read from: What each service costs, where a price is published.